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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260601T000000
DTEND;TZID=America/Chicago:20260601T000000
DTSTAMP:20260806T192343Z
CREATED:20260806T192343Z
LAST-MODIFIED:20260806T192343Z
UID:63072-1780272000-1780272000@laurapatterson.co
SUMMARY: Millionaire Momentum Influencer Collective
DESCRIPTION:This event brings together visionary leaders who are building abundance\, authority\, and impact in their businesses. \nWe’ll be talking about things like: \n✨ How leaders are increasing their visibility right now\n ✨ The mindset shifts that lead to higher income and impact\n ✨ How collaboration can accelerate growth\n ✨ Simple ways to grow your audience and email list \nIf you’re an entrepreneur\, coach\, author\, or speaker who wants to expand your influence and momentum\, you’ll love this conversation. \nYou can register here:\n https://www.millionairemomentumlife.com/m2-influencer-collective
URL:https://laurapatterson.co/event/millionaire-momentum-influencer-collective-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260402T000000
DTEND;TZID=America/Chicago:20260402T000000
DTSTAMP:20260806T192343Z
CREATED:20260806T192343Z
LAST-MODIFIED:20260806T192343Z
UID:63071-1775088000-1775088000@laurapatterson.co
SUMMARY: Millionaire Momentum Influencer Collective
DESCRIPTION:This event brings together visionary leaders who are building abundance\, authority\, and impact in their businesses. \nWe’ll be talking about things like: \n✨ How leaders are increasing their visibility right now\n ✨ The mindset shifts that lead to higher income and impact\n ✨ How collaboration can accelerate growth\n ✨ Simple ways to grow your audience and email list \nIf you’re an entrepreneur\, coach\, author\, or speaker who wants to expand your influence and momentum\, you’ll love this conversation. \nGrab your spot here: \nhttps://www.millionairemomentumlife.com/m2-influencer-collective
URL:https://laurapatterson.co/event/millionaire-momentum-influencer-collective/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260116T000000
DTEND;TZID=America/Chicago:20260116T000000
DTSTAMP:20260806T192343Z
CREATED:20260806T192343Z
LAST-MODIFIED:20260806T192343Z
UID:63070-1768521600-1768521600@laurapatterson.co
SUMMARY:4 Game Changers for 6x Faster Growth
DESCRIPTION:Event: Software Oasis™ B2B Executive Networking: AI Workforce Summit \nEvent Link: https://summit.softwareoasis.com/checkout/select-tickets/ \nSession: 4 Game Changers to Grow 6X Faster \nDescription: Laura Patterson will share four essential strategies to eliminate random acts and accelerate growth. Learn how to embed customer-centricity\, leverage data-driven decisions\, align strategies\, and implement scalable performance systems to achieve measurable results. \nLaura will be doing Q&A at 2:50 p.m. Central.
URL:https://laurapatterson.co/event/4-game-changers-for-6x-faster-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192342Z
CREATED:20260806T192342Z
LAST-MODIFIED:20260806T192342Z
UID:63069-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Building Organizational Clarity (Sustaining Clarity)
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-building-organizational-clarity-sustaining-clarity/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192313Z
CREATED:20260806T192313Z
LAST-MODIFIED:20260806T192313Z
UID:63067-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Building Organizational Clarity for Growth
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-building-organizational-clarity-for-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192313Z
CREATED:20260806T192313Z
LAST-MODIFIED:20260806T192313Z
UID:63068-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Building Organizational Clarity (Execution Alignment)
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-building-organizational-clarity-execution-alignment/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192313Z
CREATED:20260806T192313Z
LAST-MODIFIED:20260806T192313Z
UID:63065-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Metrics That Matter to Boards (Deep Dive)
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-metrics-that-matter-to-boards-deep-dive/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192313Z
CREATED:20260806T192313Z
LAST-MODIFIED:20260806T192313Z
UID:63066-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Metrics That Matter to Boards (Application)
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-metrics-that-matter-to-boards-application/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192312Z
CREATED:20260806T192312Z
LAST-MODIFIED:20260806T192312Z
UID:63064-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Metrics That Matter to Boards
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-metrics-that-matter-to-boards/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192258Z
CREATED:20260806T192258Z
LAST-MODIFIED:20260806T192258Z
UID:63060-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Eliminating Random Acts: Leading Change
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-eliminating-random-acts-leading-change/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192258Z
CREATED:20260806T192258Z
LAST-MODIFIED:20260806T192258Z
UID:63061-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Customer Value as Strategy (P4 Perspective)
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-customer-value-as-strategy-p4-perspective/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192258Z
CREATED:20260806T192258Z
LAST-MODIFIED:20260806T192258Z
UID:63062-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Customer Value as Strategy (P4 Precision & Performance)
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-customer-value-as-strategy-p4-precision-performance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192258Z
CREATED:20260806T192258Z
LAST-MODIFIED:20260806T192258Z
UID:63063-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Customer Value as Strategy (P4 Purpose)
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-customer-value-as-strategy-p4-purpose/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192257Z
CREATED:20260806T192257Z
LAST-MODIFIED:20260806T192257Z
UID:63059-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Eliminating Random Acts: Alignment & Metrics
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-eliminating-random-acts-alignment-metrics/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192243Z
CREATED:20260806T192243Z
LAST-MODIFIED:20260806T192243Z
UID:63058-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Eliminating Random Acts: Diagnostic Insights
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-eliminating-random-acts-diagnostic-insights/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251215T000000
DTEND;TZID=America/Chicago:20251215T000000
DTSTAMP:20260806T192243Z
CREATED:20260806T192243Z
LAST-MODIFIED:20260806T192243Z
UID:63057-1765756800-1765756800@laurapatterson.co
SUMMARY:Beyond Gut Instinct: What You Don’t Know About Your Customers Is Costing You Growth
DESCRIPTION:About\nInvest 45 minutes and walk away with a sharper understanding of your customers\, a toolkit to ask the right questions\, and a practical plan to turn insights into business results. Almost every business owner claims to know their customer; few truly do. This session taps into the power of primary customer research. Join us for a practical\, eye-opening exploration of what research really means and why it’s the missing link between data and decisive\, customer-centric action.\nYou’ll discover:\n• The critical difference between research\, data analysis\, and social listening and why it matters for your strategy\n• How primary research uncovers what your dashboards can’t\, helping you make smarter\, customer-focused decisions\n• The most effective research methods for real business insights\, from focus groups to surveys to in-depth interviews\n• Proven tips to avoid common research pitfalls and get actionable answers\, not just noise\n• A hands-on exercise to identify your most urgent customer question and a roadmap for getting the answer that will fuel your next phase of growth\nhttps://www.linkedin.com/events/7405292651152936960/
URL:https://laurapatterson.co/event/beyond-gut-instinct-what-you-dont-know-about-your-customers-is-costing-you-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251113T000000
DTEND;TZID=America/Chicago:20251113T000000
DTSTAMP:20260806T192242Z
CREATED:20260806T192242Z
LAST-MODIFIED:20260806T192242Z
UID:63056-1762992000-1762992000@laurapatterson.co
SUMMARY:AUSTIN: Customer-Centric Growth Tour - Personalization with AI
DESCRIPTION:Come listen to Laura Patterson speak and explore what it really takes to delight customers and turn strong relationships into stronger business outcomes. Together\, we’ll uncover where you stand on your customer-centricity journey\, how you measure up against your peers\, and what true leadership looks like in this space
URL:https://laurapatterson.co/event/austin-customer-centric-growth-tour-personalization-with-ai/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250922T000000
DTEND;TZID=America/Chicago:20250922T000000
DTSTAMP:20260806T192242Z
CREATED:20260806T192242Z
LAST-MODIFIED:20260806T192242Z
UID:63055-1758499200-1758499200@laurapatterson.co
SUMMARY:Outmaneuver Your Competitors with a Disciplined Customer-Centric Approach to Growth
DESCRIPTION:Whether you’re an early-stage entrepreneur or in growth stage join this conversation designed to give founders and investors in the room tangible frameworks on: \n•  How to make disciplined\, customer-centric decisions through growth stages. \n•  Balancing vision with measurable performance. \n•  Translating market insights into long-term competitive advantage
URL:https://laurapatterson.co/event/outmaneuver-your-competitors-with-a-disciplined-customer-centric-approach-to-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241111T000000
DTEND;TZID=America/Chicago:20241111T000000
DTSTAMP:20260806T192241Z
CREATED:20260806T192241Z
LAST-MODIFIED:20260806T192241Z
UID:63054-1731283200-1731283200@laurapatterson.co
SUMMARY:Accelerating Growth Through Customer-Centric Strategies
DESCRIPTION:If as a business leader you want to learn how to use a practical customer-centric framework to drive sustainable organic growth for your organizations\, this session is for you. We’ll walk through a systematic process for putting the customer first and using upstream marketing to navigate the path to growth. This is a fast-paced actionable session focus on \n\nMaking customer-centricity more than just a buzzword.\nUsing upstream marketing to drive growth.\nEmploying a framework to accelerate traction in the market and driving sustainable organic growth for your organization.
URL:https://laurapatterson.co/event/accelerating-growth-through-customer-centric-strategies/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241111T000000
DTEND;TZID=America/Chicago:20241111T000000
DTSTAMP:20260806T192241Z
CREATED:20260806T192241Z
LAST-MODIFIED:20260806T192241Z
UID:63052-1731283200-1731283200@laurapatterson.co
SUMMARY:Lay the Strategic Foundation Before You Utilize AI Tools for Your Business
DESCRIPTION:Laura is one of the 35+ featured experts in this FREE 2-day virtual event designed to empower business owners and professionals with the latest AI tools and strategies. Join her program on Tuesday\, January 28th at NOON central to discuss “What No One Tells You About Making AI Work for You”. \nIn this interactive session\, we’ll explore questions such as: \n\nHow your organization can ensure you are laying a strong strategic foundation before implementing AI tools\nThe role data quality plays in AI success\, and how you can prepare your data for AI-driven insights\nWhy is it important to avoid confirmation bias when leveraging AI tools\, and how you can do this for your organization\n\nRegister here https://www.unleashaiforbusiness.com/link.php?id=280&h=b2e1fdae49
URL:https://laurapatterson.co/event/lay-the-strategic-foundation-before-you-utilize-ai-tools-for-your-business/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241111T000000
DTEND;TZID=America/Chicago:20241111T000000
DTSTAMP:20260806T192241Z
CREATED:20260806T192241Z
LAST-MODIFIED:20260806T192241Z
UID:63053-1731283200-1731283200@laurapatterson.co
SUMMARY:Driving Business Growth Through Data-Driven Marketing Performance Management
DESCRIPTION:Gain insight using data-driven Marketing Performance Management (MPM) strategies to accelerate growth\, create value\, and improve performance for businesses. We will discuss how to use measures and analytics to identify areas for improvement\, set measurable goals\, and track progress to achieve desired results. Join this session to learn how to: \n\nUse data-driven strategies to identify areas for improvement and set measurable goals for their businesses.\nGain insight for tracking progress and measuring the success of your marketing efforts.\nConnect marketing activity and investments to business results and get a seat at the C-level table.
URL:https://laurapatterson.co/event/driving-business-growth-through-data-driven-marketing-performance-management-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241108T000000
DTEND;TZID=America/Chicago:20241108T000000
DTSTAMP:20260806T192240Z
CREATED:20260806T192240Z
LAST-MODIFIED:20260806T192240Z
UID:63051-1731024000-1731024000@laurapatterson.co
SUMMARY:Demonstrating the Value of Marketing in Tough Times
DESCRIPTION:In times of political and economic uncertainty\, volatile market dynamics and downward budget pressures the need to demonstrate the value of marketing becomes more acute than ever. In this webinar\, our panelists will explore how we prove the impact of marketing on revenue in tough times. This panel will also discuss how best to navigate the tension between brand and demand for short term sales\, and what can be done to remain innovative despite dwindling budgets. \n 
URL:https://laurapatterson.co/event/demonstrating-the-value-of-marketing-in-tough-times-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241106T000000
DTEND;TZID=America/Chicago:20241106T000000
DTSTAMP:20260806T192240Z
CREATED:20260806T192240Z
LAST-MODIFIED:20260806T192240Z
UID:63050-1730851200-1730851200@laurapatterson.co
SUMMARY:Demonstrating the Value of Marketing in Tough Times
DESCRIPTION:In times of political and economic uncertainty\, volatile market dynamics and downward budget pressures the need to demonstrate the value of marketing becomes more acute than ever. In this webinar\, our panelists will explore how we prove the impact of marketing on revenue in tough times. This panel will also discuss how best to navigate the tension between brand and demand for short term sales\, and what can be done to remain innovative despite dwindling budgets. 
URL:https://laurapatterson.co/event/demonstrating-the-value-of-marketing-in-tough-times/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241105T000000
DTEND;TZID=America/Chicago:20241105T000000
DTSTAMP:20260806T192226Z
CREATED:20260806T192226Z
LAST-MODIFIED:20260806T192226Z
UID:63049-1730764800-1730764800@laurapatterson.co
SUMMARY:Test event
DESCRIPTION:
URL:https://laurapatterson.co/event/test-event/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230803T000000
DTEND;TZID=America/Chicago:20230803T000000
DTSTAMP:20260806T192226Z
CREATED:20260806T192226Z
LAST-MODIFIED:20260806T192226Z
UID:63047-1691020800-1691020800@laurapatterson.co
SUMMARY:Driving Business Growth Through Data-Driven Marketing Performance Management
DESCRIPTION:Review the relationship between Best-in-Class (BIC) Marketing organizations when it comes to performance measurement & management.\nExplore what the BIC Marketing organizations do differently & better to earn high marks from the C-Suite for proving & demonstrating Marketing’s value.\nLearn how the BIC set measurable goals\, and track progress to achieve desired results.
URL:https://laurapatterson.co/event/driving-business-growth-through-data-driven-marketing-performance-management-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230705T000000
DTEND;TZID=America/Chicago:20230705T000000
DTSTAMP:20260806T192225Z
CREATED:20260806T192225Z
LAST-MODIFIED:20260806T192225Z
UID:63045-1688515200-1688515200@laurapatterson.co
SUMMARY:Driving Business Growth Through Data-Driven Marketing Performance Management
DESCRIPTION:In this presentation\, Laura Patterson will share her expertise in using data-driven Marketing Performance Management (MPM) strategies to accelerate growth\, create value\, and improve performance for businesses. She will discuss how to use metrics and analytics to identify areas for improvement\, set measurable goals\, and track progress to achieve desired results.
URL:https://laurapatterson.co/event/driving-business-growth-through-data-driven-marketing-performance-management/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230705T000000
DTEND;TZID=America/Chicago:20230705T000000
DTSTAMP:20260806T192225Z
CREATED:20260806T192225Z
LAST-MODIFIED:20260806T192225Z
UID:63046-1688515200-1688515200@laurapatterson.co
SUMMARY:The Troy Show: Performance Management
DESCRIPTION:JOIN US on “The Troy Show” for an exciting discussion on the power of performance management and its impact on accountability. \nEffective performance management plays a crucial role in optimizing operations\, driving growth\, and achieving your entrepreneurial vision. \nWith her expertise in helping firms accelerate profit through proven growth strategies\, Laura will delve deeper into the following topics: \n→ Establishing a culture of accountability\n→ Performance management as an alignment process\n→ Selecting the right measures (measure what matters)\n→ Creating a performance management dashboard \nThis will be an engaging and informative show that will empower you to take your performance management efforts to the next level. Save your spot by registering below. See you there!
URL:https://laurapatterson.co/event/the-troy-show-performance-management/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230705T000000
DTEND;TZID=America/Chicago:20230705T000000
DTSTAMP:20260806T192208Z
CREATED:20260806T192208Z
LAST-MODIFIED:20260806T192208Z
UID:63044-1688515200-1688515200@laurapatterson.co
SUMMARY:The 4 Game Changers for Every Stage of Growth
DESCRIPTION:Profitable and sustainable growth is more elusive than ever before. This is true for all industries\, and companies in all growth phases\, from start-up to maturity. The business as usual growth strategies are not up to the challenge. They don’t set you up to future-proof your business. Instead\, every aspect of your business must be up-leveled to speed time to growth\, and to power past your competitors. In our work\, we’ve found It doesn’t matter if you’re a big company or a smaller firm\, it takes 4 game changers associated with customer-centricity for sustainable long-term growth and that’s the focus of this program. \nIn this session\, you’ll explore how to: \n\nExpand customer-centricity throughout your organization\nImprove the conversion of data into actionable and relevant insights\nCreate a strategic plan that connects data to outcomes to realize your growth goals\nAchieve Operational Excellence via enhanced processes and measurement focused on growth and revenue
URL:https://laurapatterson.co/event/the-4-game-changers-for-every-stage-of-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230223T000000
DTEND;TZID=America/Chicago:20230223T000000
DTSTAMP:20260806T192208Z
CREATED:20260806T192208Z
LAST-MODIFIED:20260806T192208Z
UID:63043-1677110400-1677110400@laurapatterson.co
SUMMARY:Marketing Ops: The Oxygen You Need for Scalable\, Sustainable Growth
DESCRIPTION:Operational excellence in marketing is vital to organizational growth. Enter Marketing Ops—the oxygen every marketing organization needs for peak performance. Join marketing ops visionary Laura Patterson for this free\, hands-on interactive webinar and discover how to create a stellar marketing ops function. \n \nWe rely on data to make smarter\, more strategic decisions… faster. And that’s just one of the areas where Marketing Ops plays a key role in supporting the marketing team in creating customer value. \nJoin marketing ops visionary Laura Patterson for a hands-on\, interactive session. \nShe’ll explain why the marketing ops team is one of the most important in your organization. And she’ll unveil her special formula for creating a stellar marketing ops function to support your growth in 2023. \nYou’ll learn: \n\nFive key responsibilities of today’s marketing ops function\nFour primary benefits of effective marketing ops\nThe Circle of Traction framework and Marketing Ops’ place in that framework
URL:https://laurapatterson.co/event/marketing-ops-the-oxygen-you-need-for-scalable-sustainable-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230113T000000
DTEND;TZID=America/Chicago:20230113T000000
DTSTAMP:20260806T192208Z
CREATED:20260806T192208Z
LAST-MODIFIED:20260806T192208Z
UID:63042-1673568000-1673568000@laurapatterson.co
SUMMARY:Nimble Webinar: How to Develop a Customer-Centric Growth Plan for 2023
DESCRIPTION:Start the New Year off right by joining Nimble CEO\, Jon Ferrara and Founder of VisionEdge Marketing\, Laura Patterson as they discuss how to Develop a Customer-Centric Growth Plan for 2023! \nOperating without a customer-centric growth plan is like taking a road trip without a map or a GPS system. While you may eventually reach your destination\, it is likely you will get lost along the way. \nA customer-centric growth plan serves as more than a roadmap. It facilitates alignment\, clarifies how success will be measured\, establishes the strategy\, and all the programs\, tactics\, and activities along with performance targets and budget to achieve business results. \nCreating such a plan improves effectiveness and efficiency\, clarifies your target market\, and helps insure you won’t end up pursuing unprofitable ventures. It’s the kind of plan every leadership team loves. And with an outcome-based budget\, your finance team will be right on board. \nIn this webinar\, you will learn \n\nAnswers to critical business questions designed to acquire\, keep and grow the value of customers\nHow to provide a direct line-of-sight between activities and investments and business results\nHow to form logic chains of related measures that become the foundation for reporting value\, impact\, and contribution\n\nRegister here.
URL:https://laurapatterson.co/event/nimble-webinar-how-to-develop-a-customer-centric-growth-plan-for-2023/
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END:VCALENDAR