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DTSTART;TZID=America/Chicago:20241106T000000
DTEND;TZID=America/Chicago:20241106T000000
DTSTAMP:20260806T192240Z
CREATED:20260806T192240Z
LAST-MODIFIED:20260806T192240Z
UID:63050-1730851200-1730851200@laurapatterson.co
SUMMARY:Demonstrating the Value of Marketing in Tough Times
DESCRIPTION:In times of political and economic uncertainty\, volatile market dynamics and downward budget pressures the need to demonstrate the value of marketing becomes more acute than ever. In this webinar\, our panelists will explore how we prove the impact of marketing on revenue in tough times. This panel will also discuss how best to navigate the tension between brand and demand for short term sales\, and what can be done to remain innovative despite dwindling budgets. 
URL:https://laurapatterson.co/event/demonstrating-the-value-of-marketing-in-tough-times/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241108T000000
DTEND;TZID=America/Chicago:20241108T000000
DTSTAMP:20260806T192240Z
CREATED:20260806T192240Z
LAST-MODIFIED:20260806T192240Z
UID:63051-1731024000-1731024000@laurapatterson.co
SUMMARY:Demonstrating the Value of Marketing in Tough Times
DESCRIPTION:In times of political and economic uncertainty\, volatile market dynamics and downward budget pressures the need to demonstrate the value of marketing becomes more acute than ever. In this webinar\, our panelists will explore how we prove the impact of marketing on revenue in tough times. This panel will also discuss how best to navigate the tension between brand and demand for short term sales\, and what can be done to remain innovative despite dwindling budgets. \n 
URL:https://laurapatterson.co/event/demonstrating-the-value-of-marketing-in-tough-times-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241111T000000
DTEND;TZID=America/Chicago:20241111T000000
DTSTAMP:20260806T192241Z
CREATED:20260806T192241Z
LAST-MODIFIED:20260806T192241Z
UID:63052-1731283200-1731283200@laurapatterson.co
SUMMARY:Lay the Strategic Foundation Before You Utilize AI Tools for Your Business
DESCRIPTION:Laura is one of the 35+ featured experts in this FREE 2-day virtual event designed to empower business owners and professionals with the latest AI tools and strategies. Join her program on Tuesday\, January 28th at NOON central to discuss “What No One Tells You About Making AI Work for You”. \nIn this interactive session\, we’ll explore questions such as: \n\nHow your organization can ensure you are laying a strong strategic foundation before implementing AI tools\nThe role data quality plays in AI success\, and how you can prepare your data for AI-driven insights\nWhy is it important to avoid confirmation bias when leveraging AI tools\, and how you can do this for your organization\n\nRegister here https://www.unleashaiforbusiness.com/link.php?id=280&h=b2e1fdae49
URL:https://laurapatterson.co/event/lay-the-strategic-foundation-before-you-utilize-ai-tools-for-your-business/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241111T000000
DTEND;TZID=America/Chicago:20241111T000000
DTSTAMP:20260806T192241Z
CREATED:20260806T192241Z
LAST-MODIFIED:20260806T192241Z
UID:63053-1731283200-1731283200@laurapatterson.co
SUMMARY:Driving Business Growth Through Data-Driven Marketing Performance Management
DESCRIPTION:Gain insight using data-driven Marketing Performance Management (MPM) strategies to accelerate growth\, create value\, and improve performance for businesses. We will discuss how to use measures and analytics to identify areas for improvement\, set measurable goals\, and track progress to achieve desired results. Join this session to learn how to: \n\nUse data-driven strategies to identify areas for improvement and set measurable goals for their businesses.\nGain insight for tracking progress and measuring the success of your marketing efforts.\nConnect marketing activity and investments to business results and get a seat at the C-level table.
URL:https://laurapatterson.co/event/driving-business-growth-through-data-driven-marketing-performance-management-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20241111T000000
DTEND;TZID=America/Chicago:20241111T000000
DTSTAMP:20260806T192241Z
CREATED:20260806T192241Z
LAST-MODIFIED:20260806T192241Z
UID:63054-1731283200-1731283200@laurapatterson.co
SUMMARY:Accelerating Growth Through Customer-Centric Strategies
DESCRIPTION:If as a business leader you want to learn how to use a practical customer-centric framework to drive sustainable organic growth for your organizations\, this session is for you. We’ll walk through a systematic process for putting the customer first and using upstream marketing to navigate the path to growth. This is a fast-paced actionable session focus on \n\nMaking customer-centricity more than just a buzzword.\nUsing upstream marketing to drive growth.\nEmploying a framework to accelerate traction in the market and driving sustainable organic growth for your organization.
URL:https://laurapatterson.co/event/accelerating-growth-through-customer-centric-strategies/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250922T000000
DTEND;TZID=America/Chicago:20250922T000000
DTSTAMP:20260806T192242Z
CREATED:20260806T192242Z
LAST-MODIFIED:20260806T192242Z
UID:63055-1758499200-1758499200@laurapatterson.co
SUMMARY:Outmaneuver Your Competitors with a Disciplined Customer-Centric Approach to Growth
DESCRIPTION:Whether you’re an early-stage entrepreneur or in growth stage join this conversation designed to give founders and investors in the room tangible frameworks on: \n•  How to make disciplined\, customer-centric decisions through growth stages. \n•  Balancing vision with measurable performance. \n•  Translating market insights into long-term competitive advantage
URL:https://laurapatterson.co/event/outmaneuver-your-competitors-with-a-disciplined-customer-centric-approach-to-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251113T000000
DTEND;TZID=America/Chicago:20251113T000000
DTSTAMP:20260806T192242Z
CREATED:20260806T192242Z
LAST-MODIFIED:20260806T192242Z
UID:63056-1762992000-1762992000@laurapatterson.co
SUMMARY:AUSTIN: Customer-Centric Growth Tour - Personalization with AI
DESCRIPTION:Come listen to Laura Patterson speak and explore what it really takes to delight customers and turn strong relationships into stronger business outcomes. Together\, we’ll uncover where you stand on your customer-centricity journey\, how you measure up against your peers\, and what true leadership looks like in this space
URL:https://laurapatterson.co/event/austin-customer-centric-growth-tour-personalization-with-ai/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251215T000000
DTEND;TZID=America/Chicago:20251215T000000
DTSTAMP:20260806T192243Z
CREATED:20260806T192243Z
LAST-MODIFIED:20260806T192243Z
UID:63057-1765756800-1765756800@laurapatterson.co
SUMMARY:Beyond Gut Instinct: What You Don’t Know About Your Customers Is Costing You Growth
DESCRIPTION:About\nInvest 45 minutes and walk away with a sharper understanding of your customers\, a toolkit to ask the right questions\, and a practical plan to turn insights into business results. Almost every business owner claims to know their customer; few truly do. This session taps into the power of primary customer research. Join us for a practical\, eye-opening exploration of what research really means and why it’s the missing link between data and decisive\, customer-centric action.\nYou’ll discover:\n• The critical difference between research\, data analysis\, and social listening and why it matters for your strategy\n• How primary research uncovers what your dashboards can’t\, helping you make smarter\, customer-focused decisions\n• The most effective research methods for real business insights\, from focus groups to surveys to in-depth interviews\n• Proven tips to avoid common research pitfalls and get actionable answers\, not just noise\n• A hands-on exercise to identify your most urgent customer question and a roadmap for getting the answer that will fuel your next phase of growth\nhttps://www.linkedin.com/events/7405292651152936960/
URL:https://laurapatterson.co/event/beyond-gut-instinct-what-you-dont-know-about-your-customers-is-costing-you-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192243Z
CREATED:20260806T192243Z
LAST-MODIFIED:20260806T192243Z
UID:63058-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Eliminating Random Acts: Diagnostic Insights
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-eliminating-random-acts-diagnostic-insights/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192257Z
CREATED:20260806T192257Z
LAST-MODIFIED:20260806T192257Z
UID:63059-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Eliminating Random Acts: Alignment & Metrics
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-eliminating-random-acts-alignment-metrics/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192258Z
CREATED:20260806T192258Z
LAST-MODIFIED:20260806T192258Z
UID:63063-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Customer Value as Strategy (P4 Purpose)
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-customer-value-as-strategy-p4-purpose/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192258Z
CREATED:20260806T192258Z
LAST-MODIFIED:20260806T192258Z
UID:63060-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Eliminating Random Acts: Leading Change
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-eliminating-random-acts-leading-change/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192258Z
CREATED:20260806T192258Z
LAST-MODIFIED:20260806T192258Z
UID:63061-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Customer Value as Strategy (P4 Perspective)
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-customer-value-as-strategy-p4-perspective/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192258Z
CREATED:20260806T192258Z
LAST-MODIFIED:20260806T192258Z
UID:63062-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Customer Value as Strategy (P4 Precision & Performance)
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-customer-value-as-strategy-p4-precision-performance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192312Z
CREATED:20260806T192312Z
LAST-MODIFIED:20260806T192312Z
UID:63064-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Metrics That Matter to Boards
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-metrics-that-matter-to-boards/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192313Z
CREATED:20260806T192313Z
LAST-MODIFIED:20260806T192313Z
UID:63065-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Metrics That Matter to Boards (Deep Dive)
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-metrics-that-matter-to-boards-deep-dive/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192313Z
CREATED:20260806T192313Z
LAST-MODIFIED:20260806T192313Z
UID:63066-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Metrics That Matter to Boards (Application)
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-metrics-that-matter-to-boards-application/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192313Z
CREATED:20260806T192313Z
LAST-MODIFIED:20260806T192313Z
UID:63067-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Building Organizational Clarity for Growth
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-building-organizational-clarity-for-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192313Z
CREATED:20260806T192313Z
LAST-MODIFIED:20260806T192313Z
UID:63068-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Building Organizational Clarity (Execution Alignment)
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-building-organizational-clarity-execution-alignment/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251219T000000
DTEND;TZID=America/Chicago:20251219T000000
DTSTAMP:20260806T192342Z
CREATED:20260806T192342Z
LAST-MODIFIED:20260806T192342Z
UID:63069-1766102400-1766102400@laurapatterson.co
SUMMARY:Strategic Clarity Lab: Building Organizational Clarity (Sustaining Clarity)
DESCRIPTION:About:\nBring one strategic question or challenge\, and leave with actionable guidance to accelerate growth\, eliminate random acts\, and create measurable\, customer-centric results. Each session blends clarity insights\, mini exercises\, and live hot-seat conversations tailored for business owners and VP/C-level leaders. \nWho It’s For \n\nBusiness Owners\, Founders\, Presidents\, CEOs\nVP and C-Level Leaders: COO\, CMO\, CRO\, CSO\nDecision-makers ready to convert strategy into measurable growth\n\nWhat You’ll Receive \n\nClarity Insight: 5-minute strategic lesson aligned with quarterly theme\nMini Exercise: Hands-on activity to apply insights immediately\nHot Seat Q&A: Solve real challenges with Laura’s 25+ years of experience\nFollow-up Guidance: Practical next steps to create impact in your organization\n\nRegister Below: \nshop.laurapatterson.co/strategic-clarity-lab#form-Vn1XO1Egb9K
URL:https://laurapatterson.co/event/strategic-clarity-lab-building-organizational-clarity-sustaining-clarity/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260116T000000
DTEND;TZID=America/Chicago:20260116T000000
DTSTAMP:20260806T192343Z
CREATED:20260806T192343Z
LAST-MODIFIED:20260806T192343Z
UID:63070-1768521600-1768521600@laurapatterson.co
SUMMARY:4 Game Changers for 6x Faster Growth
DESCRIPTION:Event: Software Oasis™ B2B Executive Networking: AI Workforce Summit \nEvent Link: https://summit.softwareoasis.com/checkout/select-tickets/ \nSession: 4 Game Changers to Grow 6X Faster \nDescription: Laura Patterson will share four essential strategies to eliminate random acts and accelerate growth. Learn how to embed customer-centricity\, leverage data-driven decisions\, align strategies\, and implement scalable performance systems to achieve measurable results. \nLaura will be doing Q&A at 2:50 p.m. Central.
URL:https://laurapatterson.co/event/4-game-changers-for-6x-faster-growth/
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DTSTART;TZID=America/Chicago:20260402T000000
DTEND;TZID=America/Chicago:20260402T000000
DTSTAMP:20260806T192343Z
CREATED:20260806T192343Z
LAST-MODIFIED:20260806T192343Z
UID:63071-1775088000-1775088000@laurapatterson.co
SUMMARY: Millionaire Momentum Influencer Collective
DESCRIPTION:This event brings together visionary leaders who are building abundance\, authority\, and impact in their businesses. \nWe’ll be talking about things like: \n✨ How leaders are increasing their visibility right now\n ✨ The mindset shifts that lead to higher income and impact\n ✨ How collaboration can accelerate growth\n ✨ Simple ways to grow your audience and email list \nIf you’re an entrepreneur\, coach\, author\, or speaker who wants to expand your influence and momentum\, you’ll love this conversation. \nGrab your spot here: \nhttps://www.millionairemomentumlife.com/m2-influencer-collective
URL:https://laurapatterson.co/event/millionaire-momentum-influencer-collective/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260601T000000
DTEND;TZID=America/Chicago:20260601T000000
DTSTAMP:20260806T192343Z
CREATED:20260806T192343Z
LAST-MODIFIED:20260806T192343Z
UID:63072-1780272000-1780272000@laurapatterson.co
SUMMARY: Millionaire Momentum Influencer Collective
DESCRIPTION:This event brings together visionary leaders who are building abundance\, authority\, and impact in their businesses. \nWe’ll be talking about things like: \n✨ How leaders are increasing their visibility right now\n ✨ The mindset shifts that lead to higher income and impact\n ✨ How collaboration can accelerate growth\n ✨ Simple ways to grow your audience and email list \nIf you’re an entrepreneur\, coach\, author\, or speaker who wants to expand your influence and momentum\, you’ll love this conversation. \nYou can register here:\n https://www.millionairemomentumlife.com/m2-influencer-collective
URL:https://laurapatterson.co/event/millionaire-momentum-influencer-collective-2/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261015T100000
DTEND;TZID=America/Chicago:20261015T180000
DTSTAMP:20261011T210315Z
CREATED:20261011T210315Z
LAST-MODIFIED:20261011T210315Z
UID:63983-1792058400-1792087200@laurapatterson.co
SUMMARY:She Means Business
DESCRIPTION:Strategic Pivots: How Do You Know When It’s Time to Change Direction? \nDescription: \nBusinesses don’t always need a new strategy. Sometimes they need better execution. Sometimes they need to stop doing things that no longer create value. And sometimes the strategy itself needs to change. \nA crisis can make that decision obvious\, but strategic pivots often become necessary long before a crisis occurs. This roundtable brings executives together to explore how leaders recognize the signals that a strategic pivot may be warranted\, what they need to know before changing direction\, and how they distinguish a fundamental strategic shift from another initiative added to an already crowded agenda. \n  \nWe’ll discuss: \n\nWhat signals suggest a strategy may no longer fit the market or customer?\nHow do you distinguish an execution problem from a strategy problem?\nWhat customer and business information is essential before making a pivot?\nHow do you evaluate different directions without creating another round of random acts?\nWhat should leaders stop doing when they pivot?\nHow do you determine whether you have the capabilities to execute the new direction?\nWhat should be tested before making a significant commitment?\nHow do you define success and know when to adjust again?\n\n  \nThe objective isn’t to pivot more often. It’s to develop the strategic perspective to recognize when the direction needs to change and the discipline to make that change deliberately.
URL:https://laurapatterson.co/event/she-means-business/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261112T093000
DTEND;TZID=America/Chicago:20261112T200000
DTSTAMP:20261011T210636Z
CREATED:20261011T210636Z
LAST-MODIFIED:20261011T210636Z
UID:63985-1794475800-1794513600@laurapatterson.co
SUMMARY:CyberTalks 2026
DESCRIPTION:The AI Value Equation: From Strategy to Measurable Business Results  \nAbstract: \nAI is moving fast. Companies are trying tools\, running pilots\, and finding new ways to use them. The harder question is what those efforts are actually producing. An AI initiative can have plenty of users and still fail to improve a customer experience\, save meaningful time\, reduce risk\, increase revenue\, or improve a business decision. Activity tells us that something is happening. It doesn’t necessarily tell us whether the investment is working. \n  \nWe’ll start with the business problem or opportunity\, not the technology. From there\, we’ll look at the outcome that needs to change\, how to measure that change\, and whether the organization can execute well enough to produce the expected result. Laura will also walk through a simple way to decide what happens next with an AI initiative. Some investments should be scaled. Some need to be refined. And some should be stopped. \n  \nKEY TAKEAWAYS \n\nHow to identify AI opportunities based on the difference they could make for customers and the business\nHow to define what success looks like before investing further\nHow to separate AI activity and adoption measures from measures that show actual business value\nHow to connect an AI investment to the change it is expected to produce\nHow to use the AI Value Equation to evaluate strategic relevance\, customer and business impact\, and execution confidence\nHow to use evidence to decide whether to Scale\, Refine\, or Stop\n\nA practical roadmap for moving from AI experimentation to measurable\, sustainable business value
URL:https://laurapatterson.co/event/cybertalks-2026/
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20270223
DTEND;VALUE=DATE:20270226
DTSTAMP:20261011T210957Z
CREATED:20261011T210957Z
LAST-MODIFIED:20261011T210957Z
UID:63987-1803340800-1803599999@laurapatterson.co
SUMMARY:Industrial Marketing Summit
DESCRIPTION:About the Summit\nThe Industrial Marketing Summit is the go-to gathering for marketers working in the manufacturing\, engineering and industrial sectors. Built by Gorilla 76 and TREW Marketing\, IMS delivers strategic insight\, hands-on learning and true community. \nWhether you’re a team of one\, or leading a scaled marketing department\, you’ll walk away ready to market smarter\, lead stronger and impact your business. \n\n\n\n\n\nIMS at a Glance\nThree days of practical sessions\, community connection and deep learning offered through multiple pass types: \n\nAll Access — Get access to everything: workshops\, keynotes\, sessions and networking.\nStandard — Join the Summit at the Opening keynote and stay through the sessions and networking.\nDigital — This option provides post-event\, on-demand access to all 2027 keynote and session recordings. IMS is not a livestreamed event. All Access and Standard passes include digital access as well.
URL:https://laurapatterson.co/event/industrial-marketing-summit/
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