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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20140127T000000
DTEND;TZID=America/Chicago:20140127T000000
DTSTAMP:20260806T191342Z
CREATED:20260806T191342Z
LAST-MODIFIED:20260806T191342Z
UID:62920-1390780800-1390780800@laurapatterson.co
SUMMARY:Web Briefing: Measuring and Communicating Marketing Performance
DESCRIPTION:
URL:https://laurapatterson.co/event/web-briefing-measuring-and-communicating-marketing-performance/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20140127T000000
DTEND;TZID=America/Chicago:20140127T000000
DTSTAMP:20260806T191313Z
CREATED:20260806T191313Z
LAST-MODIFIED:20260806T191313Z
UID:62913-1390780800-1390780800@laurapatterson.co
SUMMARY:ITSMA Annual Marketing Conference
DESCRIPTION:November 5-6th at the Charles Hotel\, Cambridge\, MA
URL:https://laurapatterson.co/event/itsma-annual-marketing-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T192226Z
CREATED:20260806T192226Z
LAST-MODIFIED:20260806T192226Z
UID:63048-0-0@laurapatterson.co
SUMMARY:Unlock Your Creative Brilliance: The Ultimate Customer-Centric Value Proposition Challenge!
DESCRIPTION:Are you ready to revolutionize your approach to developing a customer-centric value proposition that connects so powerfully with your customers that it becomes indelible in their minds? Join us for an electrifying webinar where we challenge you to unleash the full force of your creativity. \nIn the wise words of Simon Sinek\, customers don’t buy what you do\, but rather\, why you do it. Whether you’re a company of one or many\, this webinar will redefine how you approach developing a customer-centric value proposition. We’ll delve into how tapping the richness of one’s innate creativity back channels combined with traditional methods\, enables you to craft a value proposition that stands out from your competition and resonates with your customers. \nLearning Objectives: \n1. Understand the concept of creativity back channels and how to combine this powerful resource with traditional approaches to develop a distinctive value proposition. \n2. Learn practical techniques for tapping into your and your team’s creativity back channels to identify unique ways you can create customer value. \n3. Explore the role of collaboration with key stakeholders and your ecosystem in value proposition development and how to engage them in the creative process. \nJoin us on Wednesday\, January 24th at 11 am CST/Noon EST to discover the transformative potential of tapping into your and your ecosystem’s creativity back channels and unlock a value proposition that creates uncommon market advantages for both you and your customer.
URL:https://laurapatterson.co/event/unlock-your-creative-brilliance-the-ultimate-customer-centric-value-proposition-challenge/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T192207Z
CREATED:20260806T192207Z
LAST-MODIFIED:20260806T192207Z
UID:63040-0-0@laurapatterson.co
SUMMARY:Learn How to Create a Dashboard That Shows Marketing’s Value
DESCRIPTION:In this webinar\, CFG brings Laura Patterson from Vision Edge Marketing\, into the MPM series to discuss measurement principles and best practices any organization can use.  Today\, Marketing leaders have plenty of data at their fingertips.  The challenge is how to use this data to measure and improve performance. \n \nMarketing Attribution Models\, Marketing Performance Management Scorecards and Marketing Dashboards visualize important information with the purpose of identifying what is\, and what isn’t\, working\, and facilitating growth-related decisions. Performance management dashboards enable Marketing organizations to understand and communicate where they are performing well\, strategically\, and operationally\, and what improvements need to be made. Best-in-Class marketing organizations build a culture of accountability that drives and demonstrates how Marketing is delivering real business value. Join this session to learn what it takes to develop a relevant and actionable Marketing dashboard. \n  \nYou will learn:\n• Attribution Models\, Campaign Scorecards and Performance Management Dashboards – what’s the difference between them\, and when and how to use each\n• Five steps for creating a relevant and actionable performance management dashboard\n• Key Marketing measurement categories for every performance management dashboard. \nRSVP now so you don’t miss this CFG webinar!
URL:https://laurapatterson.co/event/learn-how-to-create-a-dashboard-that-shows-marketings-value/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T192207Z
CREATED:20260806T192207Z
LAST-MODIFIED:20260806T192207Z
UID:63041-0-0@laurapatterson.co
SUMMARY:Find Out How to Set Up Your Marketing Organization to Excel
DESCRIPTION:The results of the Cultivating BIC Marketing – 2021-2022 MPM Benchmark Study are in.  Join the ISBM MEX event where Laura will: \n1. Discuss the findings regarding the relationship between organizational culture and leadership styles and Marketing Organizations that are BIC when it comes to performance measurement and management – known as the Value Creators. \n2. Explore what the Value Creators do differently and better than the other two personas – Sales Enablers and Campaign Producers – to earn high marks from the C-Suite for proving and demonstrating Marketing’s value. \n3. Discuss areas of improvement for Marketing organizations and initial first steps regardless of culture and leadership style. \nRegister at ISBM to attend the event.
URL:https://laurapatterson.co/event/find-out-how-to-set-up-your-marketing-organization-to-excel/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T192153Z
CREATED:20260806T192153Z
LAST-MODIFIED:20260806T192153Z
UID:63038-0-0@laurapatterson.co
SUMMARY:Tweaking Your Game Plan in this Dynamic World of Marketing
DESCRIPTION:Laura Greeno and Laura Patterson live on Chit Chat on the topic of planning for growth
URL:https://laurapatterson.co/event/tweaking-your-game-plan-in-this-dynamic-world-of-marketing/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T192153Z
CREATED:20260806T192153Z
LAST-MODIFIED:20260806T192153Z
UID:63039-0-0@laurapatterson.co
SUMMARY:Create a Customer-Centric Message Map to Accelerate Customer Acquisition
DESCRIPTION:How you position your company\, and the marketing messages you craft to support your value proposition\, play a critical role in customer acquisition and retention. A customer-centric message map helps ensure consistent messaging: \n\nAcross all customer-facing channels and touchpoints throughout the customer journey\nAcross all internal functions/departments\, and especially for customer-facing teams\n\nJoin this presentation to learn the 5 steps it takes to create a customer-centric message map that captures: \n\nYour primary and supporting claims about your company’s value proposition for your products\, and services\, that will resonate and engage your prospects and customers\, and the evidence to support your claims\nPotential prospective customer objections and competitor responses to these claims along with your responses to these and supporting evidence
URL:https://laurapatterson.co/event/create-a-customer-centric-message-map-to-accelerate-customer-acquisition/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T192153Z
CREATED:20260806T192153Z
LAST-MODIFIED:20260806T192153Z
UID:63037-0-0@laurapatterson.co
SUMMARY:Why Marketing Leaders Should Fix Their Planning Problem Before Trying to Fix Anything Else
DESCRIPTION:Marketing Performance Woes? You Might Just Have a Planning Problem\nHaving spoken to many marketing leaders about some of the current issues they’re trying to resolve\, we came up with three of the most common problems: creating the right content\, effectively measuring ROI\, and segmenting plans to align them to specific goals and strategies. \nIn this webinar\, we’ll discuss how to tackle these pain points by looking first at any deficiencies in the marketing planning process. \nWhat you’ll learn: \n\nHow to solve a content creation problem by implementing a consistent marketing planning hierarchy across your organization\nWays to improve ROI measurement\, such as by connecting your plans to a revenue model and using a waterfall framework\nTips for fully understanding marketing segmentation and conducting meaningful analysis of your results compared to your plan
URL:https://laurapatterson.co/event/why-marketing-leaders-should-fix-their-planning-problem-before-trying-to-fix-anything-else/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T192137Z
CREATED:20260806T192137Z
LAST-MODIFIED:20260806T192137Z
UID:63031-0-0@laurapatterson.co
SUMMARY:The Making of a Relevant and Actionable Marketing Dashboard
DESCRIPTION:Today with so many technology platforms it seems like creating a Marketing dashboard would be a piece of cake. If that were so\, why does the C-Suite continue to be disappointed in how Marketing reports on its value\, contribution and impact? John Paul Getty summed up the problem well: “It’s no use sharpening the bit if you’re drilling in the wrong place.” Best-in-Class marketers understand that building a culture of accountability drives and demonstrate how your organization is delivering real business value. Scorecards and dashboards are two vital tools Marketing needs to effectively execute to communicate its value\, facilitate decisions and make course corrections. In this session\, learn what it takes to develop a relevant and actionable Marketing dashboard. \nKey Learning Objectives: \n\nScorecards and Dashboards – what’s the difference and when to use each\nFive steps for creating a relevant and actionable Marketing dashboard\nKey Marketing metrics for every dashboard
URL:https://laurapatterson.co/event/the-making-of-a-relevant-and-actionable-marketing-dashboard/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T192137Z
CREATED:20260806T192137Z
LAST-MODIFIED:20260806T192137Z
UID:63030-0-0@laurapatterson.co
SUMMARY:A Conversation on Growth Sales Pipeline Radio with Matt Heinz
DESCRIPTION:Laura Patterson joins Matt Heinz on the Sales Pipeline Radio Show to discuss the relationship between culture and growth.
URL:https://laurapatterson.co/event/a-conversation-on-growth-sales-pipeline-radio-with-matt-heinz/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T192123Z
CREATED:20260806T192123Z
LAST-MODIFIED:20260806T192123Z
UID:63028-0-0@laurapatterson.co
SUMMARY:Thought Leaders Interview with Bob Samuels
DESCRIPTION:
URL:https://laurapatterson.co/event/thought-leaders-interview-with-bob-samuels/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T192123Z
CREATED:20260806T192123Z
LAST-MODIFIED:20260806T192123Z
UID:63029-0-0@laurapatterson.co
SUMMARY:Interview with Bill Caskey - For Sales Teams and Leaders
DESCRIPTION:Join us April 2nd\, 2020 for the Bill Caskey Podcast\, a podcast to help you dramatically improve your business results.
URL:https://laurapatterson.co/event/interview-with-bill-caskey-for-sales-teams-and-leaders/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T192122Z
CREATED:20260806T192122Z
LAST-MODIFIED:20260806T192122Z
UID:63025-0-0@laurapatterson.co
SUMMARY:How To Get Traction for Organic Growth
DESCRIPTION:Join us for Laura’s conversation with Jim Obermeyer of Funnel Media Group. Listen in as Jim delves into Laura’s newest book\, Fast-Track Your Business\, and how customers have used the Circle of Traction framework to grow and achieve success. 
URL:https://laurapatterson.co/event/how-to-get-traction-for-organic-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T192052Z
CREATED:20260806T192052Z
LAST-MODIFIED:20260806T192052Z
UID:63017-0-0@laurapatterson.co
SUMMARY:Ready\, Set\, Grow. Episode 7 | Live Radio Show with Laura Patterson
DESCRIPTION:Live Radio Show with Laura Patterson on SLMA Radio Ready\, Set\, Grow. Episode 7: Greg Stock\, Chairman and CEO\, Zenoss \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson
URL:https://laurapatterson.co/event/ready-set-grow-episode-7-live-radio-show-with-laura-patterson/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T192037Z
CREATED:20260806T192037Z
LAST-MODIFIED:20260806T192037Z
UID:63010-0-0@laurapatterson.co
SUMMARY:MASB Summer Summit 2018
DESCRIPTION:
URL:https://laurapatterson.co/event/masb-summer-summit-2018/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T191658Z
CREATED:20260806T191658Z
LAST-MODIFIED:20260806T191658Z
UID:62975-0-0@laurapatterson.co
SUMMARY:Not Just Another Pretty Marketing Plan: 5 Proven Steps to Building and Executing High Performance Marketing
DESCRIPTION:Even if you’ve mapped out your marketing plan for next year\, you should attend this webinar. And if you don’t have a plan yet\, the timing couldn’t be better. Here’s a quick self-test to see whether this webinar is right for you. \n\nWhen your leadership team receives your marketing plan do they have direct line-of-sight from the marketing activities and investments to business results?\nDoes your plan clearly tie back to business results so that you can prove the value of your marketing efforts and justify the budget you have requested?\nCan you build the metric chains that enable you to show how the measures for your activities connect to business outcomes?\nCan you use your metrics chains to develop an actionable marketing dashboard?\n\nIf you answered No to any of these questions\, join this webinar on Thursday\, November 12th\, where VisionEdge Marketing’s President Laura Patterson and Hive9 VP of Products Johnny Anderson will outline how your B2B marketing team can construct a measurable marketing plan and actionable dashboards that communicate marketing’s value\, impact and contribution. \nWhat you’ll learn: \n\nThe five phases of building a high performance marketing plan that delivers results\nHow to employ these phases to create a marketing plan blueprint\nHow you can use your blueprint to develop relevant metrics and dashboards\nTips from best-in-class marketing teams\n\nRegister to attend now. Can’t attend? Go ahead and register and we’ll send you the webinar recording.
URL:https://laurapatterson.co/event/not-just-another-pretty-marketing-plan-5-proven-steps-to-building-and-executing-high-performance-marketing/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T191658Z
CREATED:20260806T191658Z
LAST-MODIFIED:20260806T191658Z
UID:62976-0-0@laurapatterson.co
SUMMARY:With Credibility Comes Influence and Relevance: How You can Employ Performance Management to Earn All Three
DESCRIPTION:MarTech 2016 \nMarch 21-22\, 2016 \nSan Francisco \nThose elite marketers (about 1 in 5 marketers) that earn a 90 or greater from the C-Suite for their ability to prove their value\, impact and contribution do a number of things better and differently than their peers. Among their attributes is their ability to exercise greater business acumen. This session shares what these marketers do to achieve business acumen and how they use it to increase their credibility\, influence and relevance.
URL:https://laurapatterson.co/event/with-credibility-comes-influence-and-relevance-how-you-can-employ-performance-management-to-earn-all-three/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T191628Z
CREATED:20260806T191628Z
LAST-MODIFIED:20260806T191628Z
UID:62966-0-0@laurapatterson.co
SUMMARY:B2B 2015 Marketing Forum - MarketingProfs
DESCRIPTION:
URL:https://laurapatterson.co/event/b2b-2015-marketing-forum-marketingprofs/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T191613Z
CREATED:20260806T191613Z
LAST-MODIFIED:20260806T191613Z
UID:62962-0-0@laurapatterson.co
SUMMARY:The Creation\, Care and Feeding of an Analytics Center of Excellence
DESCRIPTION:Analytics are key to making your company agile\, and to making better market\, customer\, and competitive decisions. An analytics center of excellence provides the company with valuable insights\, protects privacy and brand reputation\, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about: \n· How an Analytics Center of Excellence make a difference to the company\, customers\, marketing \n· What is an Analytics Center of Excellence\, establishing its purpose\, and creating the vision \n· The key functions and capabilities needed \n· The journey’s key stages\, associated challenges\, and what do you need to do to get to the next step \n· What metrics you should select to measure the value and impact of an Analytics Center of Excellence
URL:https://laurapatterson.co/event/the-creation-care-and-feeding-of-an-analytics-center-of-excellence/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T191558Z
CREATED:20260806T191558Z
LAST-MODIFIED:20260806T191558Z
UID:62955-0-0@laurapatterson.co
SUMMARY:Making Marketing Analytics More Relevant to the C-Suite
DESCRIPTION:Innotech Austin. \nYou’ve invested in collecting data\, built numerous marketing models\, established an analytics team\, even developed a data governance process\, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to the C-Suite. According to the 12th annual Forrester/ITSMA/VEM study less than 10% of the C-Suite uses the data provided by marketing to make strategic decisions. Laura shares best-practices and practical tips on how to make Marketing and the Data more relevant to the C-Suite.
URL:https://laurapatterson.co/event/making-marketing-analytics-more-relevant-to-the-c-suite-3/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T191544Z
CREATED:20260806T191544Z
LAST-MODIFIED:20260806T191544Z
UID:62954-0-0@laurapatterson.co
SUMMARY:Creating an Analytics Center of Excellence
DESCRIPTION:Analytics are key to making your company agile\, and to making better decisions by understanding scenarios and options. An analytics center of excellence provides the company with valuable insights on the market and customers\, protects privacy and brand reputation\, and guides the prioritization and selection of opportunities for greatest growth. In this session we’ll discuss: \n•Building a business case to develop a center of excellence: how to position it and value it \n•How to protect data for customers and the company \n•Keys to integrating data from disparate sources \n•Understand the role of analytics to improve performance\, optimize resources\, and generate measurable results \n  \nMarketingOps Technology Summit
URL:https://laurapatterson.co/event/creating-an-analytics-center-of-excellence/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T191543Z
CREATED:20260806T191543Z
LAST-MODIFIED:20260806T191543Z
UID:62950-0-0@laurapatterson.co
SUMMARY:SMPS: Southern Regional Conference: Creating A Legacy
DESCRIPTION:“What Best-in-Class Marketers Do Differently To Achieve Performance and Measurement.”\nJanuary 25-27\, 2012 in San Antonio\, TX
URL:https://laurapatterson.co/event/smps-southern-regional-conference-creating-a-legacy/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T191543Z
CREATED:20260806T191543Z
LAST-MODIFIED:20260806T191543Z
UID:62951-0-0@laurapatterson.co
SUMMARY:True Influence Webinar on Accelerating Demand Generation
DESCRIPTION:“Six C’s for Aligning Sales and Marketing to Accelerate Revenue”.\nJanuary 12\, 2012
URL:https://laurapatterson.co/event/true-influence-webinar-on-accelerating-demand-generation/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T191528Z
CREATED:20260806T191528Z
LAST-MODIFIED:20260806T191528Z
UID:62947-0-0@laurapatterson.co
SUMMARY:IFCA Webinar on Ecosystems
DESCRIPTION:“Using Ecosystem Maps to Accelerate Market Success”\nMarch 20th 1p.m. CST
URL:https://laurapatterson.co/event/ifca-webinar-on-ecosystems/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T191528Z
CREATED:20260806T191528Z
LAST-MODIFIED:20260806T191528Z
UID:62948-0-0@laurapatterson.co
SUMMARY:Aprimo Marketing Summit 2012
DESCRIPTION:“Five Best Practices for Creating a Performance Driven Marketing Organization”\nFebuary 28-March 1\, 2012 in Las Vegas\, NV
URL:https://laurapatterson.co/event/aprimo-marketing-summit-2012/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T191528Z
CREATED:20260806T191528Z
LAST-MODIFIED:20260806T191528Z
UID:62945-0-0@laurapatterson.co
SUMMARY:LIMRA Life Insurance Conference: How to Measure Marketing
DESCRIPTION:“The Five A’s: What Best-in-Class Marketers Do Differently to Achieve Performance and Measurement”\nApril 23-25\, 2012 in Orlando\, FL
URL:https://laurapatterson.co/event/limra-life-insurance-conference-how-to-measure-marketing/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T191528Z
CREATED:20260806T191528Z
LAST-MODIFIED:20260806T191528Z
UID:62946-0-0@laurapatterson.co
SUMMARY:ISBM Members Meeting: Building B-to-B Marketing Connections to the "C-Suite"-Stronger\, More Effective Dialoge with the CEO\, CFO\, CTO
DESCRIPTION:“Marketing Performance Best Practices of the Best in Class Marketers”\nMarch 6-7\, 2012 in Dallas\, TX
URL:https://laurapatterson.co/event/isbm-members-meeting-building-b-to-b-marketing-connections-to-the-c-suite-stronger-more-effective-dialoge-with-the-ceo-cfo-cto/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T191504Z
CREATED:20260806T191504Z
LAST-MODIFIED:20260806T191504Z
UID:62944-0-0@laurapatterson.co
SUMMARY:ASM Marketing Dashboards Audio Conference
DESCRIPTION:“Gaining Insight Into Marketing’s Contribution: The Value of a Marketing Dashboard”\nApril 12\, 2012
URL:https://laurapatterson.co/event/asm-marketing-dashboards-audio-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T191503Z
CREATED:20260806T191503Z
LAST-MODIFIED:20260806T191503Z
UID:62941-0-0@laurapatterson.co
SUMMARY:BrightTALK Customer Insight Summit
DESCRIPTION:September 13\, 2012 12 pm CDT\n“How Best-in-Class Marketers are Improving Revenue Performance”
URL:https://laurapatterson.co/event/brighttalk-customer-insight-summit/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T054146
DTEND;TZID=America/Chicago:20260807T054146
DTSTAMP:20260806T191503Z
CREATED:20260806T191503Z
LAST-MODIFIED:20260806T191503Z
UID:62942-0-0@laurapatterson.co
SUMMARY:Eloqua Road to Revenue
DESCRIPTION:September 5\, 2012 in Dallas\, TX\n“Are they Hot or Not: Guidelines for Scoring Pipeline Opportunities”
URL:https://laurapatterson.co/event/eloqua-road-to-revenue/
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