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X-WR-CALDESC:Events for Laura Patterson
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T192123Z
CREATED:20260806T192123Z
LAST-MODIFIED:20260806T192123Z
UID:63029-0-0@laurapatterson.co
SUMMARY:Interview with Bill Caskey - For Sales Teams and Leaders
DESCRIPTION:Join us April 2nd\, 2020 for the Bill Caskey Podcast\, a podcast to help you dramatically improve your business results.
URL:https://laurapatterson.co/event/interview-with-bill-caskey-for-sales-teams-and-leaders/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T192123Z
CREATED:20260806T192123Z
LAST-MODIFIED:20260806T192123Z
UID:63028-0-0@laurapatterson.co
SUMMARY:Thought Leaders Interview with Bob Samuels
DESCRIPTION:
URL:https://laurapatterson.co/event/thought-leaders-interview-with-bob-samuels/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T192122Z
CREATED:20260806T192122Z
LAST-MODIFIED:20260806T192122Z
UID:63025-0-0@laurapatterson.co
SUMMARY:How To Get Traction for Organic Growth
DESCRIPTION:Join us for Laura’s conversation with Jim Obermeyer of Funnel Media Group. Listen in as Jim delves into Laura’s newest book\, Fast-Track Your Business\, and how customers have used the Circle of Traction framework to grow and achieve success. 
URL:https://laurapatterson.co/event/how-to-get-traction-for-organic-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T192052Z
CREATED:20260806T192052Z
LAST-MODIFIED:20260806T192052Z
UID:63017-0-0@laurapatterson.co
SUMMARY:Ready\, Set\, Grow. Episode 7 | Live Radio Show with Laura Patterson
DESCRIPTION:Live Radio Show with Laura Patterson on SLMA Radio Ready\, Set\, Grow. Episode 7: Greg Stock\, Chairman and CEO\, Zenoss \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson
URL:https://laurapatterson.co/event/ready-set-grow-episode-7-live-radio-show-with-laura-patterson/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T192037Z
CREATED:20260806T192037Z
LAST-MODIFIED:20260806T192037Z
UID:63010-0-0@laurapatterson.co
SUMMARY:MASB Summer Summit 2018
DESCRIPTION:
URL:https://laurapatterson.co/event/masb-summer-summit-2018/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191658Z
CREATED:20260806T191658Z
LAST-MODIFIED:20260806T191658Z
UID:62975-0-0@laurapatterson.co
SUMMARY:Not Just Another Pretty Marketing Plan: 5 Proven Steps to Building and Executing High Performance Marketing
DESCRIPTION:Even if you’ve mapped out your marketing plan for next year\, you should attend this webinar. And if you don’t have a plan yet\, the timing couldn’t be better. Here’s a quick self-test to see whether this webinar is right for you. \n\nWhen your leadership team receives your marketing plan do they have direct line-of-sight from the marketing activities and investments to business results?\nDoes your plan clearly tie back to business results so that you can prove the value of your marketing efforts and justify the budget you have requested?\nCan you build the metric chains that enable you to show how the measures for your activities connect to business outcomes?\nCan you use your metrics chains to develop an actionable marketing dashboard?\n\nIf you answered No to any of these questions\, join this webinar on Thursday\, November 12th\, where VisionEdge Marketing’s President Laura Patterson and Hive9 VP of Products Johnny Anderson will outline how your B2B marketing team can construct a measurable marketing plan and actionable dashboards that communicate marketing’s value\, impact and contribution. \nWhat you’ll learn: \n\nThe five phases of building a high performance marketing plan that delivers results\nHow to employ these phases to create a marketing plan blueprint\nHow you can use your blueprint to develop relevant metrics and dashboards\nTips from best-in-class marketing teams\n\nRegister to attend now. Can’t attend? Go ahead and register and we’ll send you the webinar recording.
URL:https://laurapatterson.co/event/not-just-another-pretty-marketing-plan-5-proven-steps-to-building-and-executing-high-performance-marketing/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191658Z
CREATED:20260806T191658Z
LAST-MODIFIED:20260806T191658Z
UID:62976-0-0@laurapatterson.co
SUMMARY:With Credibility Comes Influence and Relevance: How You can Employ Performance Management to Earn All Three
DESCRIPTION:MarTech 2016 \nMarch 21-22\, 2016 \nSan Francisco \nThose elite marketers (about 1 in 5 marketers) that earn a 90 or greater from the C-Suite for their ability to prove their value\, impact and contribution do a number of things better and differently than their peers. Among their attributes is their ability to exercise greater business acumen. This session shares what these marketers do to achieve business acumen and how they use it to increase their credibility\, influence and relevance.
URL:https://laurapatterson.co/event/with-credibility-comes-influence-and-relevance-how-you-can-employ-performance-management-to-earn-all-three/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191628Z
CREATED:20260806T191628Z
LAST-MODIFIED:20260806T191628Z
UID:62966-0-0@laurapatterson.co
SUMMARY:B2B 2015 Marketing Forum - MarketingProfs
DESCRIPTION:
URL:https://laurapatterson.co/event/b2b-2015-marketing-forum-marketingprofs/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191613Z
CREATED:20260806T191613Z
LAST-MODIFIED:20260806T191613Z
UID:62962-0-0@laurapatterson.co
SUMMARY:The Creation\, Care and Feeding of an Analytics Center of Excellence
DESCRIPTION:Analytics are key to making your company agile\, and to making better market\, customer\, and competitive decisions. An analytics center of excellence provides the company with valuable insights\, protects privacy and brand reputation\, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about: \n· How an Analytics Center of Excellence make a difference to the company\, customers\, marketing \n· What is an Analytics Center of Excellence\, establishing its purpose\, and creating the vision \n· The key functions and capabilities needed \n· The journey’s key stages\, associated challenges\, and what do you need to do to get to the next step \n· What metrics you should select to measure the value and impact of an Analytics Center of Excellence
URL:https://laurapatterson.co/event/the-creation-care-and-feeding-of-an-analytics-center-of-excellence/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191558Z
CREATED:20260806T191558Z
LAST-MODIFIED:20260806T191558Z
UID:62955-0-0@laurapatterson.co
SUMMARY:Making Marketing Analytics More Relevant to the C-Suite
DESCRIPTION:Innotech Austin. \nYou’ve invested in collecting data\, built numerous marketing models\, established an analytics team\, even developed a data governance process\, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to the C-Suite. According to the 12th annual Forrester/ITSMA/VEM study less than 10% of the C-Suite uses the data provided by marketing to make strategic decisions. Laura shares best-practices and practical tips on how to make Marketing and the Data more relevant to the C-Suite.
URL:https://laurapatterson.co/event/making-marketing-analytics-more-relevant-to-the-c-suite-3/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191544Z
CREATED:20260806T191544Z
LAST-MODIFIED:20260806T191544Z
UID:62954-0-0@laurapatterson.co
SUMMARY:Creating an Analytics Center of Excellence
DESCRIPTION:Analytics are key to making your company agile\, and to making better decisions by understanding scenarios and options. An analytics center of excellence provides the company with valuable insights on the market and customers\, protects privacy and brand reputation\, and guides the prioritization and selection of opportunities for greatest growth. In this session we’ll discuss: \n•Building a business case to develop a center of excellence: how to position it and value it \n•How to protect data for customers and the company \n•Keys to integrating data from disparate sources \n•Understand the role of analytics to improve performance\, optimize resources\, and generate measurable results \n  \nMarketingOps Technology Summit
URL:https://laurapatterson.co/event/creating-an-analytics-center-of-excellence/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191543Z
CREATED:20260806T191543Z
LAST-MODIFIED:20260806T191543Z
UID:62950-0-0@laurapatterson.co
SUMMARY:SMPS: Southern Regional Conference: Creating A Legacy
DESCRIPTION:“What Best-in-Class Marketers Do Differently To Achieve Performance and Measurement.”\nJanuary 25-27\, 2012 in San Antonio\, TX
URL:https://laurapatterson.co/event/smps-southern-regional-conference-creating-a-legacy/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191543Z
CREATED:20260806T191543Z
LAST-MODIFIED:20260806T191543Z
UID:62951-0-0@laurapatterson.co
SUMMARY:True Influence Webinar on Accelerating Demand Generation
DESCRIPTION:“Six C’s for Aligning Sales and Marketing to Accelerate Revenue”.\nJanuary 12\, 2012
URL:https://laurapatterson.co/event/true-influence-webinar-on-accelerating-demand-generation/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191528Z
CREATED:20260806T191528Z
LAST-MODIFIED:20260806T191528Z
UID:62945-0-0@laurapatterson.co
SUMMARY:LIMRA Life Insurance Conference: How to Measure Marketing
DESCRIPTION:“The Five A’s: What Best-in-Class Marketers Do Differently to Achieve Performance and Measurement”\nApril 23-25\, 2012 in Orlando\, FL
URL:https://laurapatterson.co/event/limra-life-insurance-conference-how-to-measure-marketing/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191528Z
CREATED:20260806T191528Z
LAST-MODIFIED:20260806T191528Z
UID:62946-0-0@laurapatterson.co
SUMMARY:ISBM Members Meeting: Building B-to-B Marketing Connections to the "C-Suite"-Stronger\, More Effective Dialoge with the CEO\, CFO\, CTO
DESCRIPTION:“Marketing Performance Best Practices of the Best in Class Marketers”\nMarch 6-7\, 2012 in Dallas\, TX
URL:https://laurapatterson.co/event/isbm-members-meeting-building-b-to-b-marketing-connections-to-the-c-suite-stronger-more-effective-dialoge-with-the-ceo-cfo-cto/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191528Z
CREATED:20260806T191528Z
LAST-MODIFIED:20260806T191528Z
UID:62947-0-0@laurapatterson.co
SUMMARY:IFCA Webinar on Ecosystems
DESCRIPTION:“Using Ecosystem Maps to Accelerate Market Success”\nMarch 20th 1p.m. CST
URL:https://laurapatterson.co/event/ifca-webinar-on-ecosystems/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191528Z
CREATED:20260806T191528Z
LAST-MODIFIED:20260806T191528Z
UID:62948-0-0@laurapatterson.co
SUMMARY:Aprimo Marketing Summit 2012
DESCRIPTION:“Five Best Practices for Creating a Performance Driven Marketing Organization”\nFebuary 28-March 1\, 2012 in Las Vegas\, NV
URL:https://laurapatterson.co/event/aprimo-marketing-summit-2012/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191504Z
CREATED:20260806T191504Z
LAST-MODIFIED:20260806T191504Z
UID:62944-0-0@laurapatterson.co
SUMMARY:ASM Marketing Dashboards Audio Conference
DESCRIPTION:“Gaining Insight Into Marketing’s Contribution: The Value of a Marketing Dashboard”\nApril 12\, 2012
URL:https://laurapatterson.co/event/asm-marketing-dashboards-audio-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191503Z
CREATED:20260806T191503Z
LAST-MODIFIED:20260806T191503Z
UID:62941-0-0@laurapatterson.co
SUMMARY:BrightTALK Customer Insight Summit
DESCRIPTION:September 13\, 2012 12 pm CDT\n“How Best-in-Class Marketers are Improving Revenue Performance”
URL:https://laurapatterson.co/event/brighttalk-customer-insight-summit/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191503Z
CREATED:20260806T191503Z
LAST-MODIFIED:20260806T191503Z
UID:62942-0-0@laurapatterson.co
SUMMARY:Eloqua Road to Revenue
DESCRIPTION:September 5\, 2012 in Dallas\, TX\n“Are they Hot or Not: Guidelines for Scoring Pipeline Opportunities”
URL:https://laurapatterson.co/event/eloqua-road-to-revenue/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191503Z
CREATED:20260806T191503Z
LAST-MODIFIED:20260806T191503Z
UID:62943-0-0@laurapatterson.co
SUMMARY:7th Annual Bridge to Integrated Marketing & Fundraising Conference
DESCRIPTION:“The Five A’s: What Best-In-Class Marketers Do Differently to Achieve Performance and Measurement”\nAugust 7-9 2012 in Washington\, D.C.
URL:https://laurapatterson.co/event/7th-annual-bridge-to-integrated-marketing-fundraising-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191449Z
CREATED:20260806T191449Z
LAST-MODIFIED:20260806T191449Z
UID:62939-0-0@laurapatterson.co
SUMMARY:DemandCon Boston
DESCRIPTION:October 1-2\, 2012 in Boston\, MA\n“Personas-Marketing Tools to Accelerate Sales”
URL:https://laurapatterson.co/event/demandcon-boston/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191503Z
CREATED:20260806T191448Z
LAST-MODIFIED:20260806T191503Z
UID:62938-0-0@laurapatterson.co
SUMMARY:ITSMA Just Add Data: The Path to Better Marketing Results
DESCRIPTION:September 20\, 2012 in Santa Clara\, CA
URL:https://laurapatterson.co/event/itsma-just-add-data-the-path-to-better-marketing-results-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191448Z
CREATED:20260806T191448Z
LAST-MODIFIED:20260806T191448Z
UID:62936-0-0@laurapatterson.co
SUMMARY:2012 IFCA Annual Conference
DESCRIPTION:October 14-17\, 2012 in Scottsdale\, AZ\n“Gaining Insight into Marketing’s Contribution: The Value of a Marketing Dashboard”
URL:https://laurapatterson.co/event/2012-ifca-annual-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191434Z
CREATED:20260806T191434Z
LAST-MODIFIED:20260806T191434Z
UID:62932-0-0@laurapatterson.co
SUMMARY:ANA B2B Marketing Conference
DESCRIPTION:December 6\, 2012 in Austin\, TX\n“Business-to-Business Marketing Best Practices”
URL:https://laurapatterson.co/event/ana-b2b-marketing-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191434Z
CREATED:20260806T191434Z
LAST-MODIFIED:20260806T191434Z
UID:62933-0-0@laurapatterson.co
SUMMARY:InnoTech Conference Austin
DESCRIPTION:Mastering the Six Priciples of Marketing Accountability
URL:https://laurapatterson.co/event/innotech-conference-austin/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191434Z
CREATED:20260806T191434Z
LAST-MODIFIED:20260806T191434Z
UID:62934-0-0@laurapatterson.co
SUMMARY:ITSMA Webinar
DESCRIPTION:How to Prove and Improve the Value of Marketing
URL:https://laurapatterson.co/event/itsma-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191357Z
CREATED:20260806T191357Z
LAST-MODIFIED:20260806T191357Z
UID:62925-0-0@laurapatterson.co
SUMMARY:"No Excuses: 6 Best Practices Connecting Marketing to Business Results"
DESCRIPTION:AMA Madison Chapter Meeting
URL:https://laurapatterson.co/event/no-excuses-6-best-practices-connecting-marketing-to-business-results/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191343Z
CREATED:20260806T191343Z
LAST-MODIFIED:20260806T191343Z
UID:62924-0-0@laurapatterson.co
SUMMARY:SMPS Pacific Regional Conference
DESCRIPTION:“Gaining Insight into Marketing’s Contribution: The Value of a Marketing Dashboard”\nFebruary 20-22\, 2013 in Portland\, OR
URL:https://laurapatterson.co/event/smps-pacific-regional-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T064520
DTEND;TZID=America/Chicago:20260807T064520
DTSTAMP:20260806T191343Z
CREATED:20260806T191343Z
LAST-MODIFIED:20260806T191343Z
UID:62922-0-0@laurapatterson.co
SUMMARY:Cipher Marketing Forum
DESCRIPTION:“Balancing Science and Art: The Role of Measurement and Accountability in Program Planning”\nApril 25th in Berlin\, CT
URL:https://laurapatterson.co/event/cipher-marketing-forum/
END:VEVENT
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