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X-WR-CALNAME:Laura Patterson
X-ORIGINAL-URL:https://laurapatterson.co
X-WR-CALDESC:Events for Laura Patterson
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BEGIN:VTIMEZONE
TZID:America/Chicago
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191543Z
CREATED:20260806T191543Z
LAST-MODIFIED:20260806T191543Z
UID:62950-0-0@laurapatterson.co
SUMMARY:SMPS: Southern Regional Conference: Creating A Legacy
DESCRIPTION:“What Best-in-Class Marketers Do Differently To Achieve Performance and Measurement.”\nJanuary 25-27\, 2012 in San Antonio\, TX
URL:https://laurapatterson.co/event/smps-southern-regional-conference-creating-a-legacy/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191543Z
CREATED:20260806T191543Z
LAST-MODIFIED:20260806T191543Z
UID:62951-0-0@laurapatterson.co
SUMMARY:True Influence Webinar on Accelerating Demand Generation
DESCRIPTION:“Six C’s for Aligning Sales and Marketing to Accelerate Revenue”.\nJanuary 12\, 2012
URL:https://laurapatterson.co/event/true-influence-webinar-on-accelerating-demand-generation/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191528Z
CREATED:20260806T191528Z
LAST-MODIFIED:20260806T191528Z
UID:62945-0-0@laurapatterson.co
SUMMARY:LIMRA Life Insurance Conference: How to Measure Marketing
DESCRIPTION:“The Five A’s: What Best-in-Class Marketers Do Differently to Achieve Performance and Measurement”\nApril 23-25\, 2012 in Orlando\, FL
URL:https://laurapatterson.co/event/limra-life-insurance-conference-how-to-measure-marketing/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191528Z
CREATED:20260806T191528Z
LAST-MODIFIED:20260806T191528Z
UID:62946-0-0@laurapatterson.co
SUMMARY:ISBM Members Meeting: Building B-to-B Marketing Connections to the "C-Suite"-Stronger\, More Effective Dialoge with the CEO\, CFO\, CTO
DESCRIPTION:“Marketing Performance Best Practices of the Best in Class Marketers”\nMarch 6-7\, 2012 in Dallas\, TX
URL:https://laurapatterson.co/event/isbm-members-meeting-building-b-to-b-marketing-connections-to-the-c-suite-stronger-more-effective-dialoge-with-the-ceo-cfo-cto/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191528Z
CREATED:20260806T191528Z
LAST-MODIFIED:20260806T191528Z
UID:62947-0-0@laurapatterson.co
SUMMARY:IFCA Webinar on Ecosystems
DESCRIPTION:“Using Ecosystem Maps to Accelerate Market Success”\nMarch 20th 1p.m. CST
URL:https://laurapatterson.co/event/ifca-webinar-on-ecosystems/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191528Z
CREATED:20260806T191528Z
LAST-MODIFIED:20260806T191528Z
UID:62948-0-0@laurapatterson.co
SUMMARY:Aprimo Marketing Summit 2012
DESCRIPTION:“Five Best Practices for Creating a Performance Driven Marketing Organization”\nFebuary 28-March 1\, 2012 in Las Vegas\, NV
URL:https://laurapatterson.co/event/aprimo-marketing-summit-2012/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191504Z
CREATED:20260806T191504Z
LAST-MODIFIED:20260806T191504Z
UID:62944-0-0@laurapatterson.co
SUMMARY:ASM Marketing Dashboards Audio Conference
DESCRIPTION:“Gaining Insight Into Marketing’s Contribution: The Value of a Marketing Dashboard”\nApril 12\, 2012
URL:https://laurapatterson.co/event/asm-marketing-dashboards-audio-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191503Z
CREATED:20260806T191503Z
LAST-MODIFIED:20260806T191503Z
UID:62943-0-0@laurapatterson.co
SUMMARY:7th Annual Bridge to Integrated Marketing & Fundraising Conference
DESCRIPTION:“The Five A’s: What Best-In-Class Marketers Do Differently to Achieve Performance and Measurement”\nAugust 7-9 2012 in Washington\, D.C.
URL:https://laurapatterson.co/event/7th-annual-bridge-to-integrated-marketing-fundraising-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191503Z
CREATED:20260806T191503Z
LAST-MODIFIED:20260806T191503Z
UID:62941-0-0@laurapatterson.co
SUMMARY:BrightTALK Customer Insight Summit
DESCRIPTION:September 13\, 2012 12 pm CDT\n“How Best-in-Class Marketers are Improving Revenue Performance”
URL:https://laurapatterson.co/event/brighttalk-customer-insight-summit/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191503Z
CREATED:20260806T191503Z
LAST-MODIFIED:20260806T191503Z
UID:62942-0-0@laurapatterson.co
SUMMARY:Eloqua Road to Revenue
DESCRIPTION:September 5\, 2012 in Dallas\, TX\n“Are they Hot or Not: Guidelines for Scoring Pipeline Opportunities”
URL:https://laurapatterson.co/event/eloqua-road-to-revenue/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191449Z
CREATED:20260806T191449Z
LAST-MODIFIED:20260806T191449Z
UID:62939-0-0@laurapatterson.co
SUMMARY:DemandCon Boston
DESCRIPTION:October 1-2\, 2012 in Boston\, MA\n“Personas-Marketing Tools to Accelerate Sales”
URL:https://laurapatterson.co/event/demandcon-boston/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191448Z
CREATED:20260806T191448Z
LAST-MODIFIED:20260806T191448Z
UID:62936-0-0@laurapatterson.co
SUMMARY:2012 IFCA Annual Conference
DESCRIPTION:October 14-17\, 2012 in Scottsdale\, AZ\n“Gaining Insight into Marketing’s Contribution: The Value of a Marketing Dashboard”
URL:https://laurapatterson.co/event/2012-ifca-annual-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191503Z
CREATED:20260806T191448Z
LAST-MODIFIED:20260806T191503Z
UID:62938-0-0@laurapatterson.co
SUMMARY:ITSMA Just Add Data: The Path to Better Marketing Results
DESCRIPTION:September 20\, 2012 in Santa Clara\, CA
URL:https://laurapatterson.co/event/itsma-just-add-data-the-path-to-better-marketing-results-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191434Z
CREATED:20260806T191434Z
LAST-MODIFIED:20260806T191434Z
UID:62932-0-0@laurapatterson.co
SUMMARY:ANA B2B Marketing Conference
DESCRIPTION:December 6\, 2012 in Austin\, TX\n“Business-to-Business Marketing Best Practices”
URL:https://laurapatterson.co/event/ana-b2b-marketing-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191434Z
CREATED:20260806T191434Z
LAST-MODIFIED:20260806T191434Z
UID:62933-0-0@laurapatterson.co
SUMMARY:InnoTech Conference Austin
DESCRIPTION:Mastering the Six Priciples of Marketing Accountability
URL:https://laurapatterson.co/event/innotech-conference-austin/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191434Z
CREATED:20260806T191434Z
LAST-MODIFIED:20260806T191434Z
UID:62934-0-0@laurapatterson.co
SUMMARY:ITSMA Webinar
DESCRIPTION:How to Prove and Improve the Value of Marketing
URL:https://laurapatterson.co/event/itsma-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191357Z
CREATED:20260806T191357Z
LAST-MODIFIED:20260806T191357Z
UID:62925-0-0@laurapatterson.co
SUMMARY:"No Excuses: 6 Best Practices Connecting Marketing to Business Results"
DESCRIPTION:AMA Madison Chapter Meeting
URL:https://laurapatterson.co/event/no-excuses-6-best-practices-connecting-marketing-to-business-results/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191343Z
CREATED:20260806T191343Z
LAST-MODIFIED:20260806T191343Z
UID:62922-0-0@laurapatterson.co
SUMMARY:Cipher Marketing Forum
DESCRIPTION:“Balancing Science and Art: The Role of Measurement and Accountability in Program Planning”\nApril 25th in Berlin\, CT
URL:https://laurapatterson.co/event/cipher-marketing-forum/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191529Z
CREATED:20260806T191343Z
LAST-MODIFIED:20260806T191529Z
UID:62923-0-0@laurapatterson.co
SUMMARY:Online Marketing Summit
DESCRIPTION:“Measuring Beyond the Lead to Drive Revenue”\nFebuary 6-10\, 2012 in San Diego\, CA
URL:https://laurapatterson.co/event/online-marketing-summit/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191343Z
CREATED:20260806T191343Z
LAST-MODIFIED:20260806T191343Z
UID:62924-0-0@laurapatterson.co
SUMMARY:SMPS Pacific Regional Conference
DESCRIPTION:“Gaining Insight into Marketing’s Contribution: The Value of a Marketing Dashboard”\nFebruary 20-22\, 2013 in Portland\, OR
URL:https://laurapatterson.co/event/smps-pacific-regional-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191342Z
CREATED:20260806T191342Z
LAST-MODIFIED:20260806T191342Z
UID:62921-0-0@laurapatterson.co
SUMMARY:ITSMA Marketing Leadership Forum
DESCRIPTION:“Performance Measurement and Management: An Essential Ingredient for Communicating Marketing’s Value and Impact”\nMay 29 and 30 in Napa\, CA
URL:https://laurapatterson.co/event/itsma-marketing-leadership-forum/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191328Z
CREATED:20260806T191328Z
LAST-MODIFIED:20260806T191328Z
UID:62917-0-0@laurapatterson.co
SUMMARY:2013 IFMA Marketing and Sales Leaders Forum
DESCRIPTION:“Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan”\nAugust 13th at the Frito-Lay Worldwide Headquarters\, Dallas\, TX
URL:https://laurapatterson.co/event/2013-ifma-marketing-and-sales-leaders-forum/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191328Z
CREATED:20260806T191328Z
LAST-MODIFIED:20260806T191328Z
UID:62918-0-0@laurapatterson.co
SUMMARY:2013 PBP Webinar
DESCRIPTION:“Using Data to Increase the Customer Experience”
URL:https://laurapatterson.co/event/2013-pbp-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191328Z
CREATED:20260806T191328Z
LAST-MODIFIED:20260806T191328Z
UID:62919-0-0@laurapatterson.co
SUMMARY:OMI Webinar
DESCRIPTION:“Using Big Data to Support Marketing Performance Management”
URL:https://laurapatterson.co/event/omi-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191327Z
CREATED:20260806T191327Z
LAST-MODIFIED:20260806T191327Z
UID:62916-0-0@laurapatterson.co
SUMMARY:4A's Webinar
DESCRIPTION:“How to Bring Science to the Art of Marketing”
URL:https://laurapatterson.co/event/4as-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191327Z
CREATED:20260806T191327Z
LAST-MODIFIED:20260806T191327Z
UID:62915-0-0@laurapatterson.co
SUMMARY:B2B Community Webinar
DESCRIPTION:“Using Data & Analytics to Improve Marketing Performance”\n October 1st at 1pm CST
URL:https://laurapatterson.co/event/b2b-community-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191313Z
CREATED:20260806T191313Z
LAST-MODIFIED:20260806T191313Z
UID:62914-0-0@laurapatterson.co
SUMMARY:Full Sail Partners Webinar
DESCRIPTION:“Crafting a Marketing Plan: How Marketing & Finance Can Team Up for Greater Results”\n November 7th at 12:30pm CST
URL:https://laurapatterson.co/event/full-sail-partners-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191312Z
CREATED:20260806T191312Z
LAST-MODIFIED:20260806T191312Z
UID:62910-0-0@laurapatterson.co
SUMMARY:"Six Best Practices of Best-in-Class for Creating a Performance-Driven Marketing Organization"
DESCRIPTION:National Instruments MIX Conference \nJanuary 16th at National Instruments Corporation\, Austin\, TX
URL:https://laurapatterson.co/event/six-best-practices-of-best-in-class-for-creating-a-performance-driven-marketing-organization/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191312Z
CREATED:20260806T191312Z
LAST-MODIFIED:20260806T191312Z
UID:62911-0-0@laurapatterson.co
SUMMARY:VEM\, ITSMA\, & Forrester Webinar
DESCRIPTION:“B2B Marketing Measurement: How to Graduate from Reporting Outputs to Predicting Outcomes”\nDecember 3rd at 10am CST
URL:https://laurapatterson.co/event/vem-itsma-forrester-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20261017T123343
DTEND;TZID=America/Chicago:20261017T123343
DTSTAMP:20260806T191312Z
CREATED:20260806T191312Z
LAST-MODIFIED:20260806T191312Z
UID:62912-0-0@laurapatterson.co
SUMMARY:"The Six C's of Customer Centric marketing & Sales Pipeline--No Fish Story"
DESCRIPTION:BMA Colorado Chapter Meeting\nDecember 5th
URL:https://laurapatterson.co/event/the-six-cs-of-customer-centric-marketing-sales-pipeline-no-fish-story/
END:VEVENT
END:VCALENDAR