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X-ORIGINAL-URL:https://laurapatterson.co
X-WR-CALDESC:Events for Laura Patterson
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191544Z
CREATED:20260806T191544Z
LAST-MODIFIED:20260806T191544Z
UID:62954-0-0@laurapatterson.co
SUMMARY:Creating an Analytics Center of Excellence
DESCRIPTION:Analytics are key to making your company agile\, and to making better decisions by understanding scenarios and options. An analytics center of excellence provides the company with valuable insights on the market and customers\, protects privacy and brand reputation\, and guides the prioritization and selection of opportunities for greatest growth. In this session we’ll discuss: \n•Building a business case to develop a center of excellence: how to position it and value it \n•How to protect data for customers and the company \n•Keys to integrating data from disparate sources \n•Understand the role of analytics to improve performance\, optimize resources\, and generate measurable results \n  \nMarketingOps Technology Summit
URL:https://laurapatterson.co/event/creating-an-analytics-center-of-excellence/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191543Z
CREATED:20260806T191543Z
LAST-MODIFIED:20260806T191543Z
UID:62950-0-0@laurapatterson.co
SUMMARY:SMPS: Southern Regional Conference: Creating A Legacy
DESCRIPTION:“What Best-in-Class Marketers Do Differently To Achieve Performance and Measurement.”\nJanuary 25-27\, 2012 in San Antonio\, TX
URL:https://laurapatterson.co/event/smps-southern-regional-conference-creating-a-legacy/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191543Z
CREATED:20260806T191543Z
LAST-MODIFIED:20260806T191543Z
UID:62951-0-0@laurapatterson.co
SUMMARY:True Influence Webinar on Accelerating Demand Generation
DESCRIPTION:“Six C’s for Aligning Sales and Marketing to Accelerate Revenue”.\nJanuary 12\, 2012
URL:https://laurapatterson.co/event/true-influence-webinar-on-accelerating-demand-generation/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191528Z
CREATED:20260806T191528Z
LAST-MODIFIED:20260806T191528Z
UID:62945-0-0@laurapatterson.co
SUMMARY:LIMRA Life Insurance Conference: How to Measure Marketing
DESCRIPTION:“The Five A’s: What Best-in-Class Marketers Do Differently to Achieve Performance and Measurement”\nApril 23-25\, 2012 in Orlando\, FL
URL:https://laurapatterson.co/event/limra-life-insurance-conference-how-to-measure-marketing/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191528Z
CREATED:20260806T191528Z
LAST-MODIFIED:20260806T191528Z
UID:62946-0-0@laurapatterson.co
SUMMARY:ISBM Members Meeting: Building B-to-B Marketing Connections to the "C-Suite"-Stronger\, More Effective Dialoge with the CEO\, CFO\, CTO
DESCRIPTION:“Marketing Performance Best Practices of the Best in Class Marketers”\nMarch 6-7\, 2012 in Dallas\, TX
URL:https://laurapatterson.co/event/isbm-members-meeting-building-b-to-b-marketing-connections-to-the-c-suite-stronger-more-effective-dialoge-with-the-ceo-cfo-cto/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191528Z
CREATED:20260806T191528Z
LAST-MODIFIED:20260806T191528Z
UID:62947-0-0@laurapatterson.co
SUMMARY:IFCA Webinar on Ecosystems
DESCRIPTION:“Using Ecosystem Maps to Accelerate Market Success”\nMarch 20th 1p.m. CST
URL:https://laurapatterson.co/event/ifca-webinar-on-ecosystems/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191528Z
CREATED:20260806T191528Z
LAST-MODIFIED:20260806T191528Z
UID:62948-0-0@laurapatterson.co
SUMMARY:Aprimo Marketing Summit 2012
DESCRIPTION:“Five Best Practices for Creating a Performance Driven Marketing Organization”\nFebuary 28-March 1\, 2012 in Las Vegas\, NV
URL:https://laurapatterson.co/event/aprimo-marketing-summit-2012/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191504Z
CREATED:20260806T191504Z
LAST-MODIFIED:20260806T191504Z
UID:62944-0-0@laurapatterson.co
SUMMARY:ASM Marketing Dashboards Audio Conference
DESCRIPTION:“Gaining Insight Into Marketing’s Contribution: The Value of a Marketing Dashboard”\nApril 12\, 2012
URL:https://laurapatterson.co/event/asm-marketing-dashboards-audio-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191503Z
CREATED:20260806T191503Z
LAST-MODIFIED:20260806T191503Z
UID:62941-0-0@laurapatterson.co
SUMMARY:BrightTALK Customer Insight Summit
DESCRIPTION:September 13\, 2012 12 pm CDT\n“How Best-in-Class Marketers are Improving Revenue Performance”
URL:https://laurapatterson.co/event/brighttalk-customer-insight-summit/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191503Z
CREATED:20260806T191503Z
LAST-MODIFIED:20260806T191503Z
UID:62942-0-0@laurapatterson.co
SUMMARY:Eloqua Road to Revenue
DESCRIPTION:September 5\, 2012 in Dallas\, TX\n“Are they Hot or Not: Guidelines for Scoring Pipeline Opportunities”
URL:https://laurapatterson.co/event/eloqua-road-to-revenue/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191503Z
CREATED:20260806T191503Z
LAST-MODIFIED:20260806T191503Z
UID:62943-0-0@laurapatterson.co
SUMMARY:7th Annual Bridge to Integrated Marketing & Fundraising Conference
DESCRIPTION:“The Five A’s: What Best-In-Class Marketers Do Differently to Achieve Performance and Measurement”\nAugust 7-9 2012 in Washington\, D.C.
URL:https://laurapatterson.co/event/7th-annual-bridge-to-integrated-marketing-fundraising-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191449Z
CREATED:20260806T191449Z
LAST-MODIFIED:20260806T191449Z
UID:62939-0-0@laurapatterson.co
SUMMARY:DemandCon Boston
DESCRIPTION:October 1-2\, 2012 in Boston\, MA\n“Personas-Marketing Tools to Accelerate Sales”
URL:https://laurapatterson.co/event/demandcon-boston/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191503Z
CREATED:20260806T191448Z
LAST-MODIFIED:20260806T191503Z
UID:62938-0-0@laurapatterson.co
SUMMARY:ITSMA Just Add Data: The Path to Better Marketing Results
DESCRIPTION:September 20\, 2012 in Santa Clara\, CA
URL:https://laurapatterson.co/event/itsma-just-add-data-the-path-to-better-marketing-results-2/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191448Z
CREATED:20260806T191448Z
LAST-MODIFIED:20260806T191448Z
UID:62936-0-0@laurapatterson.co
SUMMARY:2012 IFCA Annual Conference
DESCRIPTION:October 14-17\, 2012 in Scottsdale\, AZ\n“Gaining Insight into Marketing’s Contribution: The Value of a Marketing Dashboard”
URL:https://laurapatterson.co/event/2012-ifca-annual-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191434Z
CREATED:20260806T191434Z
LAST-MODIFIED:20260806T191434Z
UID:62932-0-0@laurapatterson.co
SUMMARY:ANA B2B Marketing Conference
DESCRIPTION:December 6\, 2012 in Austin\, TX\n“Business-to-Business Marketing Best Practices”
URL:https://laurapatterson.co/event/ana-b2b-marketing-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191434Z
CREATED:20260806T191434Z
LAST-MODIFIED:20260806T191434Z
UID:62933-0-0@laurapatterson.co
SUMMARY:InnoTech Conference Austin
DESCRIPTION:Mastering the Six Priciples of Marketing Accountability
URL:https://laurapatterson.co/event/innotech-conference-austin/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191434Z
CREATED:20260806T191434Z
LAST-MODIFIED:20260806T191434Z
UID:62934-0-0@laurapatterson.co
SUMMARY:ITSMA Webinar
DESCRIPTION:How to Prove and Improve the Value of Marketing
URL:https://laurapatterson.co/event/itsma-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191357Z
CREATED:20260806T191357Z
LAST-MODIFIED:20260806T191357Z
UID:62925-0-0@laurapatterson.co
SUMMARY:"No Excuses: 6 Best Practices Connecting Marketing to Business Results"
DESCRIPTION:AMA Madison Chapter Meeting
URL:https://laurapatterson.co/event/no-excuses-6-best-practices-connecting-marketing-to-business-results/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191343Z
CREATED:20260806T191343Z
LAST-MODIFIED:20260806T191343Z
UID:62922-0-0@laurapatterson.co
SUMMARY:Cipher Marketing Forum
DESCRIPTION:“Balancing Science and Art: The Role of Measurement and Accountability in Program Planning”\nApril 25th in Berlin\, CT
URL:https://laurapatterson.co/event/cipher-marketing-forum/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191529Z
CREATED:20260806T191343Z
LAST-MODIFIED:20260806T191529Z
UID:62923-0-0@laurapatterson.co
SUMMARY:Online Marketing Summit
DESCRIPTION:“Measuring Beyond the Lead to Drive Revenue”\nFebuary 6-10\, 2012 in San Diego\, CA
URL:https://laurapatterson.co/event/online-marketing-summit/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191343Z
CREATED:20260806T191343Z
LAST-MODIFIED:20260806T191343Z
UID:62924-0-0@laurapatterson.co
SUMMARY:SMPS Pacific Regional Conference
DESCRIPTION:“Gaining Insight into Marketing’s Contribution: The Value of a Marketing Dashboard”\nFebruary 20-22\, 2013 in Portland\, OR
URL:https://laurapatterson.co/event/smps-pacific-regional-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191342Z
CREATED:20260806T191342Z
LAST-MODIFIED:20260806T191342Z
UID:62921-0-0@laurapatterson.co
SUMMARY:ITSMA Marketing Leadership Forum
DESCRIPTION:“Performance Measurement and Management: An Essential Ingredient for Communicating Marketing’s Value and Impact”\nMay 29 and 30 in Napa\, CA
URL:https://laurapatterson.co/event/itsma-marketing-leadership-forum/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191328Z
CREATED:20260806T191328Z
LAST-MODIFIED:20260806T191328Z
UID:62919-0-0@laurapatterson.co
SUMMARY:OMI Webinar
DESCRIPTION:“Using Big Data to Support Marketing Performance Management”
URL:https://laurapatterson.co/event/omi-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191328Z
CREATED:20260806T191328Z
LAST-MODIFIED:20260806T191328Z
UID:62917-0-0@laurapatterson.co
SUMMARY:2013 IFMA Marketing and Sales Leaders Forum
DESCRIPTION:“Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan”\nAugust 13th at the Frito-Lay Worldwide Headquarters\, Dallas\, TX
URL:https://laurapatterson.co/event/2013-ifma-marketing-and-sales-leaders-forum/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191328Z
CREATED:20260806T191328Z
LAST-MODIFIED:20260806T191328Z
UID:62918-0-0@laurapatterson.co
SUMMARY:2013 PBP Webinar
DESCRIPTION:“Using Data to Increase the Customer Experience”
URL:https://laurapatterson.co/event/2013-pbp-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191327Z
CREATED:20260806T191327Z
LAST-MODIFIED:20260806T191327Z
UID:62915-0-0@laurapatterson.co
SUMMARY:B2B Community Webinar
DESCRIPTION:“Using Data & Analytics to Improve Marketing Performance”\n October 1st at 1pm CST
URL:https://laurapatterson.co/event/b2b-community-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191327Z
CREATED:20260806T191327Z
LAST-MODIFIED:20260806T191327Z
UID:62916-0-0@laurapatterson.co
SUMMARY:4A's Webinar
DESCRIPTION:“How to Bring Science to the Art of Marketing”
URL:https://laurapatterson.co/event/4as-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191313Z
CREATED:20260806T191313Z
LAST-MODIFIED:20260806T191313Z
UID:62914-0-0@laurapatterson.co
SUMMARY:Full Sail Partners Webinar
DESCRIPTION:“Crafting a Marketing Plan: How Marketing & Finance Can Team Up for Greater Results”\n November 7th at 12:30pm CST
URL:https://laurapatterson.co/event/full-sail-partners-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191312Z
CREATED:20260806T191312Z
LAST-MODIFIED:20260806T191312Z
UID:62912-0-0@laurapatterson.co
SUMMARY:"The Six C's of Customer Centric marketing & Sales Pipeline--No Fish Story"
DESCRIPTION:BMA Colorado Chapter Meeting\nDecember 5th
URL:https://laurapatterson.co/event/the-six-cs-of-customer-centric-marketing-sales-pipeline-no-fish-story/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T074741
DTEND;TZID=America/Chicago:20260807T074741
DTSTAMP:20260806T191312Z
CREATED:20260806T191312Z
LAST-MODIFIED:20260806T191312Z
UID:62910-0-0@laurapatterson.co
SUMMARY:"Six Best Practices of Best-in-Class for Creating a Performance-Driven Marketing Organization"
DESCRIPTION:National Instruments MIX Conference \nJanuary 16th at National Instruments Corporation\, Austin\, TX
URL:https://laurapatterson.co/event/six-best-practices-of-best-in-class-for-creating-a-performance-driven-marketing-organization/
END:VEVENT
END:VCALENDAR