BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Laura Patterson - ECPv6.17.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Laura Patterson
X-ORIGINAL-URL:https://laurapatterson.co
X-WR-CALDESC:Events for Laura Patterson
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:19690427T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:19691026T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:19700426T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:19701025T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:19710425T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:19711031T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T095901
DTEND;TZID=America/Chicago:20260807T095901
DTSTAMP:20260806T191343Z
CREATED:20260806T191343Z
LAST-MODIFIED:20260806T191343Z
UID:62924-0-0@laurapatterson.co
SUMMARY:SMPS Pacific Regional Conference
DESCRIPTION:“Gaining Insight into Marketing’s Contribution: The Value of a Marketing Dashboard”\nFebruary 20-22\, 2013 in Portland\, OR
URL:https://laurapatterson.co/event/smps-pacific-regional-conference/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T095901
DTEND;TZID=America/Chicago:20260807T095901
DTSTAMP:20260806T191342Z
CREATED:20260806T191342Z
LAST-MODIFIED:20260806T191342Z
UID:62921-0-0@laurapatterson.co
SUMMARY:ITSMA Marketing Leadership Forum
DESCRIPTION:“Performance Measurement and Management: An Essential Ingredient for Communicating Marketing’s Value and Impact”\nMay 29 and 30 in Napa\, CA
URL:https://laurapatterson.co/event/itsma-marketing-leadership-forum/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T095901
DTEND;TZID=America/Chicago:20260807T095901
DTSTAMP:20260806T191328Z
CREATED:20260806T191328Z
LAST-MODIFIED:20260806T191328Z
UID:62919-0-0@laurapatterson.co
SUMMARY:OMI Webinar
DESCRIPTION:“Using Big Data to Support Marketing Performance Management”
URL:https://laurapatterson.co/event/omi-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T095901
DTEND;TZID=America/Chicago:20260807T095901
DTSTAMP:20260806T191328Z
CREATED:20260806T191328Z
LAST-MODIFIED:20260806T191328Z
UID:62917-0-0@laurapatterson.co
SUMMARY:2013 IFMA Marketing and Sales Leaders Forum
DESCRIPTION:“Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan”\nAugust 13th at the Frito-Lay Worldwide Headquarters\, Dallas\, TX
URL:https://laurapatterson.co/event/2013-ifma-marketing-and-sales-leaders-forum/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T095901
DTEND;TZID=America/Chicago:20260807T095901
DTSTAMP:20260806T191328Z
CREATED:20260806T191328Z
LAST-MODIFIED:20260806T191328Z
UID:62918-0-0@laurapatterson.co
SUMMARY:2013 PBP Webinar
DESCRIPTION:“Using Data to Increase the Customer Experience”
URL:https://laurapatterson.co/event/2013-pbp-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T095901
DTEND;TZID=America/Chicago:20260807T095901
DTSTAMP:20260806T191327Z
CREATED:20260806T191327Z
LAST-MODIFIED:20260806T191327Z
UID:62915-0-0@laurapatterson.co
SUMMARY:B2B Community Webinar
DESCRIPTION:“Using Data & Analytics to Improve Marketing Performance”\n October 1st at 1pm CST
URL:https://laurapatterson.co/event/b2b-community-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T095901
DTEND;TZID=America/Chicago:20260807T095901
DTSTAMP:20260806T191327Z
CREATED:20260806T191327Z
LAST-MODIFIED:20260806T191327Z
UID:62916-0-0@laurapatterson.co
SUMMARY:4A's Webinar
DESCRIPTION:“How to Bring Science to the Art of Marketing”
URL:https://laurapatterson.co/event/4as-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T095901
DTEND;TZID=America/Chicago:20260807T095901
DTSTAMP:20260806T191313Z
CREATED:20260806T191313Z
LAST-MODIFIED:20260806T191313Z
UID:62914-0-0@laurapatterson.co
SUMMARY:Full Sail Partners Webinar
DESCRIPTION:“Crafting a Marketing Plan: How Marketing & Finance Can Team Up for Greater Results”\n November 7th at 12:30pm CST
URL:https://laurapatterson.co/event/full-sail-partners-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T095901
DTEND;TZID=America/Chicago:20260807T095901
DTSTAMP:20260806T191312Z
CREATED:20260806T191312Z
LAST-MODIFIED:20260806T191312Z
UID:62910-0-0@laurapatterson.co
SUMMARY:"Six Best Practices of Best-in-Class for Creating a Performance-Driven Marketing Organization"
DESCRIPTION:National Instruments MIX Conference \nJanuary 16th at National Instruments Corporation\, Austin\, TX
URL:https://laurapatterson.co/event/six-best-practices-of-best-in-class-for-creating-a-performance-driven-marketing-organization/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T095901
DTEND;TZID=America/Chicago:20260807T095901
DTSTAMP:20260806T191312Z
CREATED:20260806T191312Z
LAST-MODIFIED:20260806T191312Z
UID:62911-0-0@laurapatterson.co
SUMMARY:VEM\, ITSMA\, & Forrester Webinar
DESCRIPTION:“B2B Marketing Measurement: How to Graduate from Reporting Outputs to Predicting Outcomes”\nDecember 3rd at 10am CST
URL:https://laurapatterson.co/event/vem-itsma-forrester-webinar/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T095901
DTEND;TZID=America/Chicago:20260807T095901
DTSTAMP:20260806T191312Z
CREATED:20260806T191312Z
LAST-MODIFIED:20260806T191312Z
UID:62912-0-0@laurapatterson.co
SUMMARY:"The Six C's of Customer Centric marketing & Sales Pipeline--No Fish Story"
DESCRIPTION:BMA Colorado Chapter Meeting\nDecember 5th
URL:https://laurapatterson.co/event/the-six-cs-of-customer-centric-marketing-sales-pipeline-no-fish-story/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T095901
DTEND;TZID=America/Chicago:20260807T095901
DTSTAMP:20260806T191310Z
CREATED:20260806T191310Z
LAST-MODIFIED:20260806T191310Z
UID:62906-0-0@laurapatterson.co
SUMMARY:"Embracing Marketing Accountability Across the Customer Buying Journey"
DESCRIPTION:BioAustin Seminar: Marketing Challenges in the Life Sciences \nJanuary 15 at Austin Chamber of Commerce\, Austin\, TX
URL:https://laurapatterson.co/event/embracing-marketing-accountability-across-the-customer-buying-journey/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T095901
DTEND;TZID=America/Chicago:20260807T095901
DTSTAMP:20260806T191310Z
CREATED:20260806T191310Z
LAST-MODIFIED:20260806T191310Z
UID:62907-0-0@laurapatterson.co
SUMMARY:"How to Use Data & Analytics to Create a Measurable Marketing Plan"
DESCRIPTION:CMS Wire: Intelligent Content Conference \nFebruary 26-28th at the Hilton DoubleTree Hotel\, San Jose\, CA
URL:https://laurapatterson.co/event/how-to-use-data-analytics-to-create-a-measurable-marketing-plan/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T095901
DTEND;TZID=America/Chicago:20260807T095901
DTSTAMP:20260806T191310Z
CREATED:20260806T191310Z
LAST-MODIFIED:20260806T191310Z
UID:62908-0-0@laurapatterson.co
SUMMARY:"Making Marketing Analytics More Relevant to the C-Suite"
DESCRIPTION:eMetrics Summit–San Francisco \nMarch 16-20th at San Francisco Marriott Marquis\, San Francisco\, CA \n 
URL:https://laurapatterson.co/event/making-marketing-analytics-more-relevant-to-the-c-suite/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T095901
DTEND;TZID=America/Chicago:20260807T095901
DTSTAMP:20260806T191310Z
CREATED:20260806T191310Z
LAST-MODIFIED:20260806T191310Z
UID:62909-0-0@laurapatterson.co
SUMMARY:"Taking Your Marketing Measurement to New Heights"
DESCRIPTION:B2B Marketing Forum \nMarch 13th at DeFabrique–Utrecht\, Netherlands
URL:https://laurapatterson.co/event/taking-your-marketing-measurement-to-new-heights/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20260807T095901
DTEND;TZID=America/Chicago:20260807T095901
DTSTAMP:20260806T191309Z
CREATED:20260806T191309Z
LAST-MODIFIED:20260806T191309Z
UID:62905-0-0@laurapatterson.co
SUMMARY:"How to Use Marketing Operations to Fulfill Your Organization's Potential"
DESCRIPTION:Teredata Marketing Summit \nMarch 10-13th at JW Marriot at LA Live\, Los Angeles\, CA
URL:https://laurapatterson.co/event/how-to-use-marketing-operations-to-fulfill-your-organizations-potential/
END:VEVENT
END:VCALENDAR