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DTSTART;TZID=America/Chicago:20260807T105700
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UID:62910-0-0@laurapatterson.co
SUMMARY:"Six Best Practices of Best-in-Class for Creating a Performance-Driven Marketing Organization"
DESCRIPTION:National Instruments MIX Conference \nJanuary 16th at National Instruments Corporation\, Austin\, TX
URL:https://laurapatterson.co/event/six-best-practices-of-best-in-class-for-creating-a-performance-driven-marketing-organization/
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DTSTART;TZID=America/Chicago:20260807T105700
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DTSTAMP:20260806T191310Z
CREATED:20260806T191310Z
LAST-MODIFIED:20260806T191310Z
UID:62906-0-0@laurapatterson.co
SUMMARY:"Embracing Marketing Accountability Across the Customer Buying Journey"
DESCRIPTION:BioAustin Seminar: Marketing Challenges in the Life Sciences \nJanuary 15 at Austin Chamber of Commerce\, Austin\, TX
URL:https://laurapatterson.co/event/embracing-marketing-accountability-across-the-customer-buying-journey/
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DTSTART;TZID=America/Chicago:20260807T105700
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DTSTAMP:20260806T191310Z
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LAST-MODIFIED:20260806T191310Z
UID:62907-0-0@laurapatterson.co
SUMMARY:"How to Use Data & Analytics to Create a Measurable Marketing Plan"
DESCRIPTION:CMS Wire: Intelligent Content Conference \nFebruary 26-28th at the Hilton DoubleTree Hotel\, San Jose\, CA
URL:https://laurapatterson.co/event/how-to-use-data-analytics-to-create-a-measurable-marketing-plan/
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DTSTART;TZID=America/Chicago:20260807T105700
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DTSTAMP:20260806T191310Z
CREATED:20260806T191310Z
LAST-MODIFIED:20260806T191310Z
UID:62908-0-0@laurapatterson.co
SUMMARY:"Making Marketing Analytics More Relevant to the C-Suite"
DESCRIPTION:eMetrics Summit–San Francisco \nMarch 16-20th at San Francisco Marriott Marquis\, San Francisco\, CA \n 
URL:https://laurapatterson.co/event/making-marketing-analytics-more-relevant-to-the-c-suite/
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DTSTART;TZID=America/Chicago:20260807T105700
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DTSTAMP:20260806T191310Z
CREATED:20260806T191310Z
LAST-MODIFIED:20260806T191310Z
UID:62909-0-0@laurapatterson.co
SUMMARY:"Taking Your Marketing Measurement to New Heights"
DESCRIPTION:B2B Marketing Forum \nMarch 13th at DeFabrique–Utrecht\, Netherlands
URL:https://laurapatterson.co/event/taking-your-marketing-measurement-to-new-heights/
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DTSTART;TZID=America/Chicago:20260807T105700
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DTSTAMP:20260806T191309Z
CREATED:20260806T191309Z
LAST-MODIFIED:20260806T191309Z
UID:62905-0-0@laurapatterson.co
SUMMARY:"How to Use Marketing Operations to Fulfill Your Organization's Potential"
DESCRIPTION:Teredata Marketing Summit \nMarch 10-13th at JW Marriot at LA Live\, Los Angeles\, CA
URL:https://laurapatterson.co/event/how-to-use-marketing-operations-to-fulfill-your-organizations-potential/
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