Accelerating Growth Through Customer-Centric Strategies
2024-11-11 00:00 (America/Chicago)
If as a business leader you want to learn how to use a practical customer-centric framework to drive sustainable organic growth for your organizations, this session is for you. We’ll walk through a systematic process for putting the customer first and using upstream marketing to navigate the path to growth. This is a fast-paced actionable session focus on

Making customer-centricity more than just a buzzword.
Using upstream marketing to drive growth.
Employing a framework to accelerate traction in the market and driving sustainable organic growth for your organization.

Demonstrating the Value of Marketing in Tough Times
2024-11-08 00:00, 2024-11-06 00:00
In times of political and economic uncertainty, volatile market dynamics and downward budget pressures the need to demonstrate the value of marketing becomes more acute than ever. In this webinar, our panelists will explore how we prove the impact of marketing on revenue in tough times. This panel will also discuss how best to navigate the tension between brand and demand for short term sales, and what can be done to remain innovative despite dwindling budgets.

Test event
2024-11-05 00:00

Driving Business Growth Through Data-Driven Marketing Performance Management
2023-08-03 00:00
Review the relationship between Best-in-Class (BIC) Marketing organizations when it comes to performance measurement & management.
Explore what the BIC Marketing organizations do differently & better to earn high marks from the C-Suite for proving & demonstrating Marketing’s value.
Learn how the BIC set measurable goals, and track progress to achieve desired results.

Driving Business Growth Through Data-Driven Marketing Performance Management
2023-07-05 00:00
In this presentation, Laura Patterson will share her expertise in using data-driven Marketing Performance Management (MPM) strategies to accelerate growth, create value, and improve performance for businesses. She will discuss how to use metrics and analytics to identify areas for improvement, set measurable goals, and track progress to achieve desired results.

The Troy Show: Performance Management
2023-07-05 00:00
JOIN US on “The Troy Show” for an exciting discussion on the power of performance management and its impact on accountability.
Effective performance management plays a crucial role in optimizing operations, driving growth, and achieving your entrepreneurial vision.
With her expertise in helping firms accelerate profit through proven growth strategies, Laura will delve deeper into the following topics:
→ Establishing a culture of accountability
→ Performance management as an alignment process
→ Selecting the right measures (measure what matters)
→ Creating a performance management dashboard
This will be an engaging and informative show that will empower you to take your performance management efforts to the next level. Save your spot by registering below. See you there!

The 4 Game Changers for Every Stage of Growth
2023-07-05 00:00
Profitable and sustainable growth is more elusive than ever before. This is true for all industries, and companies in all growth phases, from start-up to maturity. The business as usual growth strategies are not up to the challenge. They don’t set you up to future-proof your business. Instead, every aspect of your business must be up-leveled to speed time to growth, and to power past your competitors. In our work, we’ve found It doesn’t matter if you’re a big company or a smaller firm, it takes 4 game changers associated with customer-centricity for sustainable long-term growth and that’s the focus of this program.
In this session, you’ll explore how to:

Expand customer-centricity throughout your organization
Improve the conversion of data into actionable and relevant insights
Create a strategic plan that connects data to outcomes to realize your growth goals
Achieve Operational Excellence via enhanced processes and measurement focused on growth and revenue

Marketing Ops: The Oxygen You Need for Scalable, Sustainable Growth
2023-02-23 00:00
Operational excellence in marketing is vital to organizational growth. Enter Marketing Ops—the oxygen every marketing organization needs for peak performance. Join marketing ops visionary Laura Patterson for this free, hands-on interactive webinar and discover how to create a stellar marketing ops function.

We rely on data to make smarter, more strategic decisions… faster. And that’s just one of the areas where Marketing Ops plays a key role in supporting the marketing team in creating customer value.
Join marketing ops visionary Laura Patterson for a hands-on, interactive session.
She’ll explain why the marketing ops team is one of the most important in your organization. And she’ll unveil her special formula for creating a stellar marketing ops function to support your growth in 2023.
You’ll learn:

Five key responsibilities of today’s marketing ops function
Four primary benefits of effective marketing ops
The Circle of Traction framework and Marketing Ops’ place in that framework

Nimble Webinar: How to Develop a Customer-Centric Growth Plan for 2023
2023-01-13 00:00
Start the New Year off right by joining Nimble CEO, Jon Ferrara and Founder of VisionEdge Marketing, Laura Patterson as they discuss how to Develop a Customer-Centric Growth Plan for 2023!
Operating without a customer-centric growth plan is like taking a road trip without a map or a GPS system. While you may eventually reach your destination, it is likely you will get lost along the way.
A customer-centric growth plan serves as more than a roadmap. It facilitates alignment, clarifies how success will be measured, establishes the strategy, and all the programs, tactics, and activities along with performance targets and budget to achieve business results.
Creating such a plan improves effectiveness and efficiency, clarifies your target market, and helps insure you won’t end up pursuing unprofitable ventures. It’s the kind of plan every leadership team loves. And with an outcome-based budget, your finance team will be right on board.
In this webinar, you will learn

Answers to critical business questions designed to acquire, keep and grow the value of customers
How to provide a direct line-of-sight between activities and investments and business results
How to form logic chains of related measures that become the foundation for reporting value, impact, and contribution

Register here.

Are You Fishing in the Right Pond with the Right Bait?
2021-03-15 00:00
Without a strategic customer-centric approach to the market, demandgen and ABM efforts are akin to putting bait on the hook and casting a line into any pond. Join this virtual Demand Gen Summit session to learn how to make sure you’re fishing in a pond with the customers who are right for your business and have what it takes to attract them.

WhatsApp Webinar: Serving the always-on Customer
2020-11-09 00:00
How do we engage the always-on customer? By providing real-time support at all times without fail. Engati teams up with CX Author, Laura Patterson on how to engage and support customers with a WhatsApp chatbot.
Learn to build an intelligent, always-on WhatsApp chatbot for customer support through this edition of a live learning series.
Join us on Tuesday, 10th Nov 2020 at 8:30 AM CDT (8 PM IST)
Registration Details

Achieve Organic Growth Through Customer Centricity
2020-10-15 00:00
For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Action that is customer-centric.
Customer-centric organic growth requires connecting Upstream and Downstream Marketing. On Nov 11, join the conversation with Lynn Yanyo and Laura Patterson, author of the new and fourth book, Fast-Track Your Business. as they walk through the Circle of Traction framework, a practical customer-centric framework for navigating and accelerating a sustainable path to organic growth. Catch the conversation as they walk through data-informed insights, operational excellence, and performance management to accelerate growth. We’ll definitely explore:

Making customer-centric more than a buzzword
Using upstream Marketing to drive growth
Applying a framework to accelerate traction in the market

Registration details

Good Analysts Know When to Call a Flag on the Play
2020-04-28 00:00
Join the conversation about the evolution and emerging role of data scientists and analysts in marketing and business, why we must be ever vigilant in how we create and employ models and where we’re headed as we embrace more artificial intelligence capabilities.

Take Another Look at Your Behavior With Customers
2020-04-28 00:00
Join us for a “town hall” meeting hosted by Bob Thompson for ISBM. In this meeting, Laura will cover:

Fast-Track Your Business, which shares our Circle of Traction framework to taking a customer centric approach for accelerating organic growth
Receipt of our patent for a process for creating a more customer-centric measurable Marketing plan that creates direct line of sight between the work of Marketing and business results
That the science side of Marketing has been the essence of my career and the roots of VisionEdge Marketing, founded in 1999. And our leadership role in helping to pioneer the Marketing Performance Management discipline

Gain Traction for Organic Growth - A Conversation With Jim Obermeyer
2020-02-16 00:00
Learn how to gain traction for organic growth. Join us for Laura’s conversation with Jim Obermeyer of Funnel Media Group. Listen in as Jim delves into Laura’s newest book, Fast-Track Your Business, and how customers have used the Circle of Traction framework to grow and achieve success.

Taking the Indie Route for Fast-Track Your Business
2020-02-16 00:00
Releasing a book is never easy – doing it on your own adds a whole new challenge. Join Laura Patterson of VisionEdge Marketing and Alan Bourgeois from the Author’s Marketing Guild July 7th, 2020, for their in depth discussion on Patterson taking the indie route for her 4th book – Fast-Track Your Business.

Revisiting Your Processes for Sustainable Organic Growth
2020-02-16 00:00
Is it possible to connect the Upstream and Downstream? For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Join this program if you are looking for a practical customer-centric framework that provides a systematic process for navigating and accelerating a sustainable path to organic growth.
During this program, Laura Patterson, author of the new Fast-Track Your Business and thought leader on using data-derived insights, operational excellence, and performance management to accelerate growth will cover

Making customer-centric more than a buzzword
Using upstream Marketing to drive growth
Applying a framework to accelerate traction in the market

Register here to listen in.

Master a Customer-Centric Approach to Ramp Up Your Business
2020-02-16 00:00
Achieving and maintaining growth is difficult – but it is attainable. If you’re focused on growth then you need to be fully clued in on how to use Upstream Marketing to your competitive advantage. Laura will present a framework everyone can use to take a more customer-centric data-to-insights approach to accelerating market growth. Join this webinar as we explore what upstream Marketing is and how it helps you gain a competitive advantage.
You will learn:

Why you need to focus on the upstream if you are trying to grow organically
The four pivotal upstream capability requirements
10 questions you need to be able to answer
The importance of data and how to leverage it for sustainable growth
The framework to facilitate your customer-centric approach to growth

Accelerating Growth and Creating Customer Value
2020-02-11 00:00
Join the conversation as Laura and Lynn Hunsaker, Chief Customer Officer for ClearAction and Customer Value Performance talk show producer, chat about Laura’s newest book, Fast-Track Your Business, and how you can how use the Circle of Traction framework to gain market growth and create customer value.

How Scenario Analysis Will Improve Your Customer Experience
2019-06-10 00:00
Anticipation is essential for any company striving to be more agile. How can you improve your ability to anticipate? By becoming more adept at using the concept of scenario analysis. Scenario analysis is a valuable data and analytics tool every company can use to help hone their skills at anticipating and preparing for a variety of business situations and outcomes, including customer experience. Using case studies from our customer base this session explores how to employ scenario analysis to help you revisit your strategies, challenge your assumptions, stimulate internal discussion, and detect early warning signals needed to insure your company continues to better compete by creating the desired customer experience.
Learning Outcomes:
1. Plan for and anticipate the unexpected
2. Deliver on the promise of customer experience
3. Understand the value of creating scenarios
4. Learn the steps for scenario creation

Is Your Customer Journey Map Missing Major Stops Along the Way | If You Market Podcast
2019-04-02 00:00
In this podcast Sky Cassidy of MountainTop Data and Laura explore how companies can improve creating a customer journey map. Tips for incorporating fit and behavior to understand where the customer is in their buying process are a key part of the conversation.

Everyday Customer Analytics | ClearAction Value Exchange Members Event
2019-03-27 00:00
Join Laura Patterson and the ClearAction Value Exchange in this interactive webcast on the topic of Everyday Customer Analytics. Laura will facilitate a conversation around four key points:

What customer analytics matter.
Using the customer lifecycle journey.
Tree practical ways to acquire data to support analytics.
Tips for presenting your recommendations.

While this is a members only event, special passes are available for guests. To secure a pass, email success@clearaction.com

Revenue Operations
2019-01-10 00:00
Join Laura in Scottsdale on February 26 to talk about Revenue Operations at the B2B Marketing Exchange.

Ready, Set, Grow. Episode 5 | Live Radio Show with Laura Patterson
2018-08-24 00:00
Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 5: Marc Hafner, CEO, Revionics.
“When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive.
Each of the guests on Ready Set Grow will share their insights into achieving growth, lessons learned along the way, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson

Marketing Evolution Experience Conference | How Great People with Great Technology Fail: The Importance of Process
2018-08-20 00:00
Laura Patterson, President, VisionEdge Marketing, Inc.
The smartest experts and the latest tools will not cut it without an investment in robust processes. Laura unwraps the riddle of why companies flunk Process 101. (Spoiler Alert: by focusing on cost rather than customer value and revenue.). Learn how heroes reap the value of processes and how to measure the success of your marketing methods. This technique is not just for your email, search and social marketing campaigns, it also applies to digital analytics, customer experience, voice of customer, and testing methods and logistics: all of your strategic Marketing. Laura shares how the best organizations map their processes, so you can be constructive the minute you return to your desk.

Ready, Set, Grow. Episode 6 | Live Radio Show with Laura Patterson
2018-08-16 00:00
Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 6: Becky Taylor, COO, SensorRX.
“When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth, lessons learned along the way, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson

FORECASTxSCIENCE Conference | So, What Can a Good Marketing Dashboard Do For You?
2018-08-16 00:00
You are probably missing the mark when it comes to having an effective dashboard. Why? Because most dashboards consist of a smorgasbord of numbers that report on activity and outputs. In this session, you’ll learn how to build a dashboard that provides clear guidance for decision-making, spotting trends, and seizing opportunities.

MASB Summer Summit 2018 | How Successful Marketers Account for Marketing's Value
2018-06-13 00:00
MASB is powering The Forbes Marketing Accountability Initiative to validate marketing’s contribution to growth. Marketing practitioners, academics and measurement experts are gathering to collaborate with peers and receive briefings on standards-setting projects, marketing research and education programs.

Ready, Set, Grow. Episode 4 | Live Radio Show with Laura Patterson
2018-06-13 00:00
Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 4: Kevin Jones, CEO and President “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth, lessons learned along the way, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson
