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DTSTART;TZID=America/Chicago:20141216T000000
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DTSTAMP:20260806T191559Z
CREATED:20260806T191559Z
LAST-MODIFIED:20260806T191559Z
UID:62959-1418688000-1418688000@laurapatterson.co
SUMMARY:No Excuses: Six Best Practices for Making Marketing Relevant to the C-Suite
DESCRIPTION:The presentation focuses on what Best-in-Class B2B marketers do better and differently to improve and prove the value of marketing. Participants learn the Six Best Practices implemented by the BIC. Learn how Alignment and Accountability serve as the cornerstones of success.
URL:https://laurapatterson.co/event/no-excuses-six-best-practices-for-making-marketing-relevant-to-the-c-suite/
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DTSTART;TZID=America/Chicago:20141216T000000
DTEND;TZID=America/Chicago:20141216T000000
DTSTAMP:20260806T191613Z
CREATED:20260806T191613Z
LAST-MODIFIED:20260806T191613Z
UID:62960-1418688000-1418688000@laurapatterson.co
SUMMARY:Creating an Analytics Center of Excellence
DESCRIPTION:Analytics are key to making your company agile\, and to making better market\, customer\, and competitive decisions. An analytics center of excellence provides the company with valuable insights\, protects privacy and brand reputation\, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about: \n\nWhat is an Analytics Center of Excellence\, establishing its purpose\, and creating the vision\nThe key functions and capabilities needed\nThe journey’s key stages\, associated challenges\, and what do you need to do to get to the next step\nHow an Analytics Center of Excellence make a difference to the company\, customers\, marketing\nWhat metrics should we select to measure the value and impact of an Analytics Center of Excellence
URL:https://laurapatterson.co/event/creating-an-analytics-center-of-excellence-2/
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DTSTART;TZID=America/Chicago:20141216T000000
DTEND;TZID=America/Chicago:20141216T000000
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CREATED:20260806T191613Z
LAST-MODIFIED:20260806T191613Z
UID:62961-1418688000-1418688000@laurapatterson.co
SUMMARY:Using Analytics to Make Marketing Relevant to the C-Suite
DESCRIPTION:You’ve invested in collecting data\, built numerous marketing models\, established an analytics team\, even developed a data governance process\, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to the C-Suite. According to the 12th annual Forrester/ITSMA/VEM study less than 10% of the C-Suite uses the data provided by marketing to make strategic decisions. Laura shares best-practices and practical tips on how to make Marketing and the Data more relevant to the C-Suite.
URL:https://laurapatterson.co/event/using-analytics-to-make-marketing-relevant-to-the-c-suite/
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