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UID:62970-1435017600-1435017600@laurapatterson.co
SUMMARY:Bring the Art of Storytelling and Visualization to Your Data to Prove and Improve the Value of Your Marketing
DESCRIPTION:Austin Digital Marketing Summit\nYou’ve probably heard or read this quote by Samuel Taylor Coleridge from The Rime of the Ancient Mariner\, “Water\, water\, everywhere\, And all the boards did shrink; Water\, water\, everywhere\, Nor any drop to drink.” Are you wondering what this quote has to do with marketing?  Well\, like the volume of water in the world’s oceans\, the volume of data available to marketers is overwhelming. More new channels\, competition\, and distinct segments to manage\, as well as shorter product lifecycles\, greater price transparency\, and higher customer experience expectations\, are creating an exponential increase in the amount of available marketing data. But unless all of this data can be effectively collected\, analyzed and transformed into meaningful and actionable insights\, and then used to tell a compelling\, actionable story\, it is useless\, just as salt water is useless when you are adrift on the ocean and parched.  With a tsunami of data\, the ultimate challenge for marketers is to use the data to create stories. Join this session to learn how to: \n\nVisualize your data in such a way as to foster insight-driven decisions\nCommunicate marketing’s value.\n\nRegister Now!\n 
URL:https://laurapatterson.co/event/bring-the-art-of-storytelling-and-visualization-to-your-data-to-prove-and-improve-the-value-of-your-marketing/
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UID:62971-1435017600-1435017600@laurapatterson.co
SUMMARY:Making Marketing Analytics More Relevant to the C-Suite
DESCRIPTION:4A’s Webinar\nThe “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden\, below-the-surface meaning and subsequently extrapolating the underlying knowledge. In today’s highly competitive business environment\, it’s not enough for the marketing team to have skill and proficiency at marketing – whether inside or outside the organization. The ability capture\, analyze\, and use data to demonstrate your business acumen and to make critical business decisions is a pivotal skill.  A great indicator of marketing’s business acumen is the degree to which others in the organization rely on data marketing provides to make decisions. Yet\, according to by Demand Metric\, Forrester\, ITSMA\, and VisionEdge Marketing\, 10% or less of the C-Suite uses the data provided by marketing to make strategy\, tactical\, and investments decisions.  Join this webinar to \n\nLearn what how best-in-class marketers apply data to the strategy development and execution process\,\nUse analytics to see demonstrate marketing’s value\nGain practical tips on how to make Marketing and the data more relevant to the C-Suite\n\nWho Should Attend: \nThis program is ideal for people who need to \n\nleverage a data to understand customers\,\ncreate and use marketing models\,\nmake decisions and/or recommendations supported and informed by data.\n\nKeep an Eye Out for Registration!\n  \n  \n 
URL:https://laurapatterson.co/event/making-marketing-analytics-more-relevant-to-the-c-suite-4/
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