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SUMMARY:Analytics: The Intersection for Marketing and IT to Collaboratively Turn Data into a Winning Strategy for Growth
DESCRIPTION:April 3-4\, 2016 \nHyatt Regency Grand Cypress \n1 Grand Cypress Blvd\, Orlando\, FL 32836 \nMid-Market CMO Forum 2016 \nIt’s easy to collect data without insight\, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of Big Data is well known\, many marketing organizations experience problems when attempting to translate data into the insights needed to inform strategy. Today’s hyper-competitive business environment necessitates the creation and execution of data-driven strategy. \nUsing real-life examples\, in this presentation\, attendees will: \n\nUnderstand how to collect relevant data\nLearn how to properly evaluate data and transform it into actionable insights\nUse information to create data-driven marketing strategy
URL:https://laurapatterson.co/event/analytics-the-intersection-for-marketing-and-it-to-collaboratively-turn-data-into-a-winning-strategy-for-growth/
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