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DTSTART;TZID=America/Chicago:20160412T000000
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DTSTAMP:20260806T191713Z
CREATED:20260806T191713Z
LAST-MODIFIED:20260806T191713Z
UID:62980-1460419200-1460419200@laurapatterson.co
SUMMARY:Select the Right Metrics to Effectively Make Strategic Decisions
DESCRIPTION:Marketing organizations that want to earn or keep their seat at the corporate leadership table must be able to measure impact\, contribution\, and value. Persistence in measuring what really matters to the business is characteristic of best-in-class marketers.  Learn how you can select the metrics that enable you to link your work to business results\, such as new customer acquisition\, share of wallet\, customer retention\, and market share. Why is this important? Selecting the right metrics is the first link in your marketing excellence chain. When you can prove your value\, you enjoy more credibility. And with credibility comes the opportunity to sit at the corporate leadership table and influence the big decisions. \nJoin Laura Patterson\, President of VisionEdge Marketing and pioneer in marketing measurement\, for a session on how to prove and improve the value of your marketing.  Learn the steps Best-in-Class marketers employ to select the right metrics.   Join this session to learn: \n•               What BIC marketers do better and differently when it comes to performance measurement and management \n•               A metrics framework to help you select metrics that enables you to link marketing activity to business results \n•               How to use metrics to make more effective strategic and investment decisions
URL:https://laurapatterson.co/event/select-the-right-metrics-to-effectively-make-strategic-decisions/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20160412T000000
DTEND;TZID=America/Chicago:20160412T000000
DTSTAMP:20260806T191713Z
CREATED:20260806T191713Z
LAST-MODIFIED:20260806T191713Z
UID:62981-1460419200-1460419200@laurapatterson.co
SUMMARY:Increase Your Credibility and Influence with the Right Metrics
DESCRIPTION:A small elite group of communications and marketing professionals are able measure their value\, impact and contribution to the business. With some hard work and discipline you can follow their lead.  It will be worth it! When you crack the code and can prove your value and impact the business\, you enjoy more credibility. And with credibility comes the opportunity to sit at the corporate leadership table and influence the big decisions. Learn how you can join the ranks of this elite group. In this session you’ll learn: \n\nThe six areas where these best-in-class marketers and communicators excel;\nHow you can build and leverage your business acumen;\nHow to make your data\, analytics\, and metrics more relevant to the C-Suite; and\nHow to manage and report on your performance to prove and improve the value of your work
URL:https://laurapatterson.co/event/increase-your-credibility-and-influence-with-the-right-metrics/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20160413T000000
DTEND;TZID=America/Chicago:20160413T000000
DTSTAMP:20260806T191714Z
CREATED:20260806T191714Z
LAST-MODIFIED:20260806T191714Z
UID:62982-1460505600-1460505600@laurapatterson.co
SUMMARY:How to Transform Data into Insights to Create a Winning Strategy for Competitive Advantage
DESCRIPTION:It’s easy to collect data without insight\, but to gather insight without data is next to impossible. Big Data continues to trend because companies believe it will help them deliver a competitive advantage. While the importance of Big Data is well known\, many organizations experience problems when attempting to translate data into the insights needed to inform strategy. Today’s hyper-competitive business environment necessitates the creation and execution of data-driven strategy. \nUsing real-life examples\, in this presentation\, attendees will: \n\nUnderstand how to collect relevant data.\nLearn how to properly evaluate data and transform it into actionable insights.\nUse information to create data-driven business decisions.
URL:https://laurapatterson.co/event/how-to-transform-data-into-insights-to-create-a-winning-strategy-for-competitive-advantage-2/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20160413T000000
DTEND;TZID=America/Chicago:20160413T000000
DTSTAMP:20260806T191714Z
CREATED:20260806T191714Z
LAST-MODIFIED:20260806T191714Z
UID:62983-1460505600-1460505600@laurapatterson.co
SUMMARY:Moving Up the Leadership Ladder with Analytics
DESCRIPTION:All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a corporate change agent provided you understand the bigger picture In this session\, Laura sheds light on what it means to live an Analytics Life\, how to make your boss look better with numbers and how to live and grow as a marketing analyst in any organization.
URL:https://laurapatterson.co/event/moving-up-the-leadership-ladder-with-analytics-2/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20160416T000000
DTEND;TZID=America/Chicago:20160416T000000
DTSTAMP:20260806T191714Z
CREATED:20260806T191714Z
LAST-MODIFIED:20260806T191714Z
UID:62984-1460764800-1460764800@laurapatterson.co
SUMMARY:Digital Analytics Roundtable
DESCRIPTION:Join Laura Brook from the Digital Analytics Association and Laura Patterson for a conversation about how Digital Anlaytics has evolved\, core skills\, and its role in creating Marketing Centers of Excellence.
URL:https://laurapatterson.co/event/digital-analytics-roundtable/
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