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DTSTART;TZID=America/Chicago:20160616T000000
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UID:62986-1466035200-1466035200@laurapatterson.co
SUMMARY:VisionEdge Marketing Presents: Tips for Securing Top Executive Buy-In
DESCRIPTION:Austin\, TX\, August 20\, 2001 – Marketing budgets are receiving intense scrutiny by CEOs this year. As marketing professionals enter their planning phase for 2002\, they are experiencing a higher-than-usual level of angst. With this in mind\, VisionEdge Marketing\, in association with the Business Marketing Association\, will present a half-day program in Houston\, Texas on Thursday\, August 30\, 2001. \nThe “Selling Your Marketing Plan to the Corner Office: How to Develop A Marketing Plan Your CEO Will Approve” seminar and roundtable offers marketers proven techniques for developing marketing plans that support corporate goals and that speak a language their CEO will understand. \n  \nTopics Covered:\n \n\nWhat CEOs want from Marketing\nHow Marketing can enlist support from Sales to sell the Plan\nWhat Plan formats speak best to the CEO\nThe secret to preventing severe budget cuts\nHow metrics can put marketing and the CEO on the same page\nHow the 2002 planning process will make you a stronger business executive in the eyes of the CEO\n\n\nGeneral Information:\nWHO: VisionEdge Marketing\, Inc.\, a metrics-based\, strategic marketing services firm \nWHAT: Seminar and Roundtable: “Selling Your Marketing Plan to the Corner Office: How to Develop A Marketing Plan Your CEO Will Approve” \nWHEN: Thursday\, August 30\, 2001\n7:30am-11:30am \nWHERE: Doubletree Hotel\n2001 Post Oak Boulevard\nHouston\, TX 78737 \nHOW: Reserve seats or call 1-512-681-8800 x13. Please register by Monday\, August 27\, 2001. Reservations after this date may not be guaranteed. \nCOST: $80 – Includes breakfast\, materials\, and a free copy of the VisionEdge Marketing publication “Gone Fishin’ – A Guide to Finding\, Hooking\, Keeping and Growing Profitable Customers” \nCONTACT: Laura Patterson (512) 681-8800 x12 \n\nAbout VisionEdge Marketing:\nHeadquartered in Austin\, TX\, VisionEdge Marketing\, Inc. is the leader in outcome-based metrics-driven marketing. The company provides complete strategic marketing services\, including the SmartStart Services Suite. These services range from business intelligence\, positioning and brand strategy\, marketing strategy\, demand creation/prospect generation\, and customer retention strategies and programs. \nThe seasoned and experienced marketing professionals use a market/customer centric approach to help companies focus on finding\, keeping and growing profitable customers to expand marketing position. The company provides strategically tactical programs to influence purchasing behavior\, drive demand\, and build and maximize valuation through positioning and brand strategy with emphasis on moving and keeping customers on the highly desirable short list. \n 
URL:https://laurapatterson.co/event/visionedge-marketing-presents-tips-for-securing-top-executive-buy-in/
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DTSTART;TZID=America/Chicago:20160621T000000
DTEND;TZID=America/Chicago:20160621T000000
DTSTAMP:20260806T191728Z
CREATED:20260806T191728Z
LAST-MODIFIED:20260806T191728Z
UID:62987-1466467200-1466467200@laurapatterson.co
SUMMARY:Driving Marketing Excellence: Learn from Best-In-Class Organizations
DESCRIPTION:  \nThe Jeannette Expedition – an eight-day northern arctic trek in which the team was inadvertently back tracking farther south – serves as a metaphor for this year’s Marketing Performance Management (MPM) Benchmark study.  \n  \nThough they marched feverishly toward achieving marketing excellence\, this year’s study reveals that while some marketers made great progress\, much of it was illusory. \n  \nHave a first look Thursday\, July 21 at 2 pm EST at the results of the joint study conducted by VisionEdge Marketing and Demand Metric to learn: \n\nWhat leading marketing organizations do better and differently to earn and keep their seat at the leadership table\nHow to achieve best-in-class performance measurement and management\nSteps toward becoming a recognized as a Center of Excellence\n\n  \nJoin Laura Patterson and leading CMO peers Thursday\, July 21\, 2016 at 2 pm EST for a honest conversation around Marketing Performance Management as part of Boardroom Event’s Virtual Roundtable Series. \n\n\nWhat’s a Virtual Roundtable?\n\nAn interactive discussion [not a webinar]\nConvenient networking at your desk\nHigh-level conversations with midmarket peers
URL:https://laurapatterson.co/event/driving-marketing-excellence-learn-from-best-in-class-organizations/
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DTSTART;TZID=America/Chicago:20160622T000000
DTEND;TZID=America/Chicago:20160622T000000
DTSTAMP:20260806T191729Z
CREATED:20260806T191729Z
LAST-MODIFIED:20260806T191729Z
UID:62988-1466553600-1466553600@laurapatterson.co
SUMMARY:Aligning Marketing Measurement with CFO Expectations
DESCRIPTION:Any B-B executive\, CMO\, and senior marketing executive and/or professional that is being asked to develop metrics that demonstrate your contribution to the company should attend this live web event. Jeremy Adamson\, the Global Marketing & Communications Controller for Symantec Corp.\, will provide insights and recommendations on how to build a strong relationship with your finance team\, understand their expectations\, and enlist their support in your journey toward measuring marketing’s contribution to the company. Register to attend this live web event brought to you by VisionEdge Marketing and Coremetrics. \nThis program will address these four questions: \n\nHow can the CFO help with defining marketing metrics?\nWhat is the best way to illustrate these metrics to the C-Suite?\nWhat customer and marketing data does the CFO have at hand?\nWhat are some examples of the kind of marketing metrics CFOs think marketing should track?\n\nTitle: Aligning Marketing Measurement with the CFOs Expectations\nDate: Tuesday\, May 9\, 2006\nTime: 12:00pm – 1:00pm U.S. Central Time \nSpeakers\nJeremy Adamson – Luminary\nGlobal Marketing & Communications Controller\, Symantec Corp.\nA Silicon Valley Veteran of over 20 years\, Jeremy has held a variety of senior Finance roles for companies like Cisco\, Novell\, Quantum\, 3Com and for the last 4 years at Symantec. A particular fan of the Marketing function\, Jeremy supports the notion that Marketing is the function that should drive the company and sees his role as to enable that drive for growth. Jeremy partners with two “C-Level” partners on finance matters. \nSpeakers\nLaura Patterson\nPresident & Author\, VisionEdge Marketing\nLaura Patterson is President and co-founder of VisionEdge Marketing\, Inc.\, a research-based metrics-focused marketing firm that specializes in helping organizations create a competitive advantage designed to attract\, secure and retain profitable customers. Laura brings over twenty-five years of marketing experience to her customers. Author of over 20 published marketing and branding articles and two books\, Gone Fishin’ and Measure What Matters\, Laura has served on several non-profit boards and has been a guest lecturer at various universities. \nSpeakers\nJohn Stansbury\nDirector\, Strategic Services\, Coremetrics\nA veteran of new media marketing\, customer relationship management\, and web analytics\, John has held leadership positions at pioneering companies such as Human Code\, Garden.com\, and Green Mountain Energy Company. He now serves as Director of Strategic Services at Coremetrics. With extensive experience driving marketing and customer retention efforts from a business value and ROI mindset\, John’s particular interests include predictive analysis\, visualization\, and customer segmentation. \n  \nThis event has already taken place. Please direct questions to davidl@visionedgemarketing.com.\nThis event was brought to you by or in association with: \n  
URL:https://laurapatterson.co/event/aligning-marketing-measurement-with-cfo-expectations/
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DTSTART;TZID=America/Chicago:20160622T000000
DTEND;TZID=America/Chicago:20160622T000000
DTSTAMP:20260806T191729Z
CREATED:20260806T191729Z
LAST-MODIFIED:20260806T191729Z
UID:62989-1466553600-1466553600@laurapatterson.co
SUMMARY:Measuring Marketing Performance – Thinking Like the CEO
DESCRIPTION:  \nRegister to attend this live web event brought to you by VisionEdge Marketing and Cognos. Useful for any CMO\, marketing executive and/or professional that wants to understand what today’s CEOs expect in terms of marketing accountability\, the implications of these expectations on marketing executives (especially the CMO)\, and specific metrics recommendations that should included on every CMOs dashboard. \nThe marketing function competes with every other function in the company for a limited pool of dollars. The more marketing can quantitatively demonstrate its value\, the more of these precious resources it can secure. Marketing can be measured more precisely today than ever before\, meaning marketing executives can no longer claim the opposite. The question today isn’t can marketing be measured\, but what should be measured and how should these measurements be communicated to the CEO. \nAttend this webinar to: \n\nLearn what it means to have a “measurement culture” that drives your marketing success\nUnderstand what today’s CEOs expect in terms of marketing accountability\nExplore the implications of these expectations on marketing executives\, especially the CMO\nIdentify specific metrics recommendations that should be included on ever CMOs dashboard\nLearn what business intelligence infrastructure is needed to drive a metrics dashboard\n\nTitle: Measuring Marketing Performance – Thinking Like The CEO\nDate: Wednesday\, November 9\, 2005\nTime: 12:00pm – 1:00pm U.S. Central Time \n\nSpeakers\nJim Garrity – Luminary\nChief Marketing Officer\, Wachovia\nJim Garrity is the Chief Marketing Officer of Wachovia Corporation. Since 1997 he has provided Wachovia executive leadership to integrated marketing activities\, including advertising\, brand positioning\, corporate identity\, market research\, merchandising\, creative services and sports/event marketing. Prior to joining Wachovia\, Garrity was Vice President of Communications for Compaq Computer Corporation. Previously he held a variety of sales and marketing management positions for more than 20 years at IBM. \nSpeakers\nLaura Patterson\nPresident & Author\, VisionEdge Marketing\nLaura Patterson is President and co-founder of VisionEdge Marketing\, Inc.\, a research-based metrics-focused marketing firm that specializes in helping organizations create a competitive advantage designed to attract\, secure and retain profitable customers. Laura brings over twenty-five years of marketing experience to her customers. Author of over 20 published marketing and branding articles and two books\, Gone Fishin’ and Measure What Matters\, Laura has served on several non-profit boards and has been a guest lecturer at various universities. \nSpeaker\n\nMichael Smith\nManager\, BI and Data Warehouse – WW IT\, Cognos\nMichael has been a key member of the Cognos products team for over 5 years and is responsible for the Cognos Scorecarding portfolio. He has worked with a variety of industry analysts and technology publications studying how organizations are successfully leveraging scorecarding solutions. He worked extensively with Global 3\,500 organizations and the public sector organizations implementing Cognos performance management solutions. Michael is an active member of the Balanced Scorecard Collaborative\, as well as other industry organizations focused around performance management.
URL:https://laurapatterson.co/event/measuring-marketing-performance-thinking-like-the-ceo/
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DTSTART;TZID=America/Chicago:20160622T000000
DTEND;TZID=America/Chicago:20160622T000000
DTSTAMP:20260806T191743Z
CREATED:20260806T191743Z
LAST-MODIFIED:20260806T191743Z
UID:62990-1466553600-1466553600@laurapatterson.co
SUMMARY:Fast Companies: The Quick & The Dead
DESCRIPTION:  \nThe dynamics of the 21st Century are forcing businesses of all sizes and types to speed up.  Skip Maner\, the Managing Principal of Inverness Capital Partners\, will provide insights and recommendations on how to ensure your company is using smart speed and the most important tasks for fast companies.  Laura Patterson\, the President of VisionEdge Marketing\, will introduce the topic and discuss the dynamics and their implications in marketing. Larry Mosiman\, the Product Marketing Manager of SAS\, will discuss the use of analytics to enable smart speed. \nThis program’s take-aways: \n\nLack of Speed Kills\nPerformance for business and marketing needs to be measured from the perspective of innovation and speed\nDecisions need good data and analytics\nMarketing plays a key role in speed\, especially in terms of providing customer insight and guidance for innovation\n\nTitle: How Fast Can You Move Webinar \nDate: Thursday\, January 25\, 2007 \nTime: 12:00 pm U.S Central Time \nThis webinar has passed. For questions\, please contact: jessicap@visionedgemarketing.com.\nDownload a complimentary copy of the presentation here. \nSpeakers\nAbout the speakers\nSkip Maner – Keynote\nManaging Principal\, Inverness Capital Partners\nSkip has spent eleven years in private equity. He is currently a Managing Principal with Inverness Capital Partners in Newtown Square\, PA. Inverness provides growth equity (both control and non-control) to industrial technology-oriented companies and high growth manufacturers in the United States. Prior to joining Inverness\, Skip was a Managing Director with Internet Capital Group and a Principal with TL Ventures and Safeguard Scientifics. Skip works with Inverness portfolio companies such as SkyBitz\, NCSRT\, Nexiant and Pelion. Prior investments\, among others\, include WebLogic (sold to BEA Systems)\, Conduit Software (now ADP) and ICG Commerce. Prior to becoming an investor\, Skip was an entrepreneur and served as president and founder of two companies including a recycled products manufacturer. He serves on the University of Richmond’s President’s Council. He also is on the Board of two Philadelphia-based non-profit youth organizations. \nLarry Mosiman\nProduct Marketing Manager\, SAS Customer Intelligence Solution\nLarry Mosiman has over 20 years of experience leading marketing teams for high tech companies. He is currently the world-wide product marketing manager for SAS’ Customer Intelligence Solutions. Before joining SAS\, Mosiman led the marketing organization for the Material Testing Division of MTS Systems Corporation in Eden Prairie\, MN\, where he developed a successful marketing organization in a business that had been engineering focused. Mosiman has a Masters in Business from St. Thomas University and a Bachelors in Electrical Engineering from South Dakota State University. \nLaura Patterson\nPresident\, VisionEdge Marketing\nLaura Patterson is President and co-founder of VisionEdge Marketing\, Inc.\, a research-based metrics-focused marketing firm that specializes in helping organizations create a competitive advantage designed to attract\, secure and retain profitable customers. Laura brings over twenty-five years of marketing experience to her customers. Author of over 20 published marketing and branding articles and two books\, Gone Fishin’ and Measure What Matters\, Laura has served on several non-profit boards and has been a guest lecturer at various universities. \n  \nThis web event brought to you by or in association with:
URL:https://laurapatterson.co/event/fast-companies-the-quick-the-dead/
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DTSTART;TZID=America/Chicago:20160626T000000
DTEND;TZID=America/Chicago:20160626T000000
DTSTAMP:20260806T191743Z
CREATED:20260806T191743Z
LAST-MODIFIED:20260806T191743Z
UID:62991-1466899200-1466899200@laurapatterson.co
SUMMARY:Marketing Strategy - The Secret Catalyst to Building Valuation
DESCRIPTION:During turbulent economic times\, most companies have a tendency to cut marketing budgets in an effort to reduce expenses. Unfortunately this can have a negative impact on the company’s valuation. During its third annual marketing summit\, VisionEdge Marketing\, Inc.\, an Austin\, Texas-based strategic marketing consulting firm\, will explore marketing strategies that can help a business increase its valuation. \n“We’re in dynamic times\, so it’s important for marketing professionals to monitor certain aspects of the economy in order to make strategic course directions\, said James Barnes\, director\, Labor Market Information Department\, Texas Workforce Commission. “Events such as the VisionEdge Marketing Summit provide marketing professionals with a venue for securing the latest economic details.” Barnes is a speaker at the summit and will discuss what today’s indicators bode for the economy and how executives can use this information to guide their marketing strategy. \nVisionEdge Marketing’s summit entitled\, “Marketing Strategy – The Secret Catalyst to Building Valuation\,” will be held Thursday\, at the Norris Conference Center. The purpose of the summit is to provide marketing professionals a forum where they can exchange ideas with other professionals on how to strategically position their company for success. \nRick Jenson\, regional director of Business Valuation Services\, will discuss various approaches to valuation and the marketing elements that directly impact the calculation. “Many companies do not realize the impact marketing has on their company valuation\, as evidenced by the number of firms that have reduced marketing head counts and budgets. At the VisionEdge Marketing Summit\, company executives will have the opportunity to hear first hand why differentiation\, positioning\, and customer retention improve a company’s financial value and are key investments every company should make.” \nIn addition to Barnes and Jenson\, speakers this year’s event include: \n\nDoug Myron\, former chief executive officer of Mytech – an Austin technology company – who recently sold his firm\, will discuss how he used differentiation and positioning to combat the competition in the mature light switch industry. \nMary Lange\, senior vice president\, Independent Banker’s Association\, will discuss customer retention.\n\n\nWHAT:  VisionEdge Marketing’s annual summit\, “Marketing Strategy – The Secret Catalyst to Building Corporate Valuation” \nWHEN:  Thursday\, April 11\, 2002\, from 7:30 a.m. – Noon\, CDT \nWHERE: Norris Conference Center 2525 W. Anderson Lane\, Austin\, Texas \nFor more information about the summit\, and how to attend\, visit visionedgemarketing.com/summit2002
URL:https://laurapatterson.co/event/marketing-strategy-the-secret-catalyst-to-building-valuation/
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