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UID:63000-1496534400-1496534400@laurapatterson.co
SUMMARY:How Data Moves You from One-Size Fits All to Segmentation-Based Marketing
DESCRIPTION:Join us for another informative webinar hosted by the DMA DATA Community when Laura Patterson\, president and founder of VisionEdge Marketing who will present a case study on Northwest Federal Credit Union (NWFCU)\, a full-service financial institution located in Virginia\, one of the top 50 credit unions in the nation. Similar to other marketers\, the NWFCU marketing team faced data access and quality challenges. \nLearn how market and customer data along with analytics created a marketing strategy and a measurable marketing plan to create a segmentation-based strategy to accelerate growth. \nLaura will also share some results from VEM’s 2017 MPM Benchmark Survey Webinar: Cook Up the Best Marketing Performance. \nTakeaways: \n\nUse your data and analytics to identify and pursue opportunities for growth\nGain practical tips on how to make marketing and the data more relevant to the C-Suite\nUse analytics to demonstrate marketing’s value
URL:https://laurapatterson.co/event/how-data-moves-you-from-one-size-fits-all-to-segmentation-based-marketing/
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LAST-MODIFIED:20260806T192007Z
UID:63001-1496793600-1496793600@laurapatterson.co
SUMMARY:MarTech Boston Conference | Implement World Class Marketing Processes
DESCRIPTION:Marketing runs on processes. And processes are the domain of Marketing Ops. Join our MarTech session on October 3rd: \nHow to Implement Best-in-Class Processes\, the Foundation of Your Marketing Operations\nBest in Class (BiC) processes are the lifeblood of successful Marketing Ops. Without them\, it would be even more difficult to deploy a world-class customer experience. Six roles and associated processes and capabilities consistently surface among BiC Marketing Ops functions (in priority order): \n\n1. Customer\, market\, competitive intelligence\, research and insights.\n2. Analytics and predictive modeling.\n3. Data management.\n4. Campaign analyses and reporting.\n5. Budgeting and planning; financial governance and reporting.\n6. Organization benchmarking and assessments. \nThis session is ideal for organizations establishing or looking to have their MarketingOps become a hub for performance management. Using examples from customer success stories\, participants will learn how to: \n\nunderstand the role and processes of BiC MarketingOps.\nimplement BiC processes for planning\, alignment\, implementation\, measurement and communication processes around data\, analytics\, metrics\, system\, tools and reporting.\nrecommend processes for improving role effectiveness.\nleverage MarketingOps to prove the value of marketing’s contribution to overall business goals and outcomes.
URL:https://laurapatterson.co/event/martech-boston-conference-implement-world-class-marketing-processes/
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