BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Laura Patterson - ECPv6.18.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Laura Patterson
X-ORIGINAL-URL:https://laurapatterson.co
X-WR-CALDESC:Events for Laura Patterson
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20160313T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20161106T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20170312T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20171105T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20180311T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20181104T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20170919T000000
DTEND;TZID=America/Chicago:20170919T000000
DTSTAMP:20260806T192008Z
CREATED:20260806T192008Z
LAST-MODIFIED:20260806T192008Z
UID:63002-1505779200-1505779200@laurapatterson.co
SUMMARY:TMAG Meeting | Using Data to Create a Segment-Based Strategy
DESCRIPTION:Beyond Theory: Using Data to Create a Segment-Based Strategy \nLack of or access to data no longer Marketing’s biggest challenge. In fact\, the opposite is true. Marketers are drowning in data – both structured and structured. To be relevant\, Marketing needs to be able to connect the data\, derive meaningful patterns and move from insights to action that create opportunities to create value and drive growth. In this session\, Laura Patterson\, president of VisionEdge Marketing\, will share a case studies from the financial services and manufacturing industries on using data and analytics to move from a one-size fits all approach to the Market to a Segment-Based strategy.
URL:https://laurapatterson.co/event/tmag-meeting-using-data-to-create-a-segment-based-strategy/
END:VEVENT
END:VCALENDAR