BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Laura Patterson - ECPv6.18.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Laura Patterson
X-ORIGINAL-URL:https://laurapatterson.co
X-WR-CALDESC:Events for Laura Patterson
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20170312T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20171105T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20180311T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20181104T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20190310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20191103T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180110T000000
DTEND;TZID=America/Chicago:20180110T000000
DTSTAMP:20260806T192008Z
CREATED:20260806T192008Z
LAST-MODIFIED:20260806T192008Z
UID:63003-1515542400-1515542400@laurapatterson.co
SUMMARY:Hero Conf Austin | Make Your Marketing More Relevant to the C-Suite
DESCRIPTION:Make Your Marketing Analytics More Relevant to the C-Suite \nThe “sexiest” job of the new century—that’s how the Harvard Business Review characterized the practice of sifting through data to find hidden\, below-the-surface meaning and subsequently extrapolating the underlying knowledge. In today’s highly competitive business environment\, it’s not enough for the marketers to have skill and proficiency at Marketing – whether inside or outside the organization. Data\, and the ability to draw actionable insights from the data\, is essential for any company wanting to increase customer engagement and tap new markets to ultimately achieve growth targets. Done well\, it becomes a competitive advantage. The ability to capture\, analyze\, and use data to demonstrate your business acumen and to make critical business decisions is a pivotal skill. Yet\, according to research by VisionEdge Marketing\, Hive9\, and Valid USA\, all Marketing organizations are mediocre at BEST in terms of making their data and marketing analytics relevant to the C-Suite. \nJoin this interactive session\, based on 16+ years of surveys and real-life case studies\, to learn: \n\nHow best-in-class marketers apply data to the strategy development and execution process\nHow to use analytics to demonstrate Marketing’s value\nWhat it means to live an Analytics Life\,\nPractical tips on how to make Marketing and your data more relevant to the C-Suite and make your boss look better with numbers
URL:https://laurapatterson.co/event/hero-conf-austin-make-your-marketing-more-relevant-to-the-c-suite/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180124T000000
DTEND;TZID=America/Chicago:20180124T000000
DTSTAMP:20260806T192008Z
CREATED:20260806T192008Z
LAST-MODIFIED:20260806T192008Z
UID:63004-1516752000-1516752000@laurapatterson.co
SUMMARY:Marketing Evolution Experience | Communicating with Executives
DESCRIPTION:Your First Marketing Superpower: Communicating With Executives \nNumbers are the language of business. You become unstoppable when you capture numbers that matter\, have a material impact on those numbers\, and meaningfully communicate your results.  Master these secrets and there’s no limit to your rising star. Laura draws on hundreds of case studies and over a decade of marketing management benchmarking to help you build your personal action plan for becoming a marketing super hero. Recognize the numbers that matter\, tee up the conversations with your leadership\, and build a compelling and respected presence at your company. \n \n 
URL:https://laurapatterson.co/event/marketing-evolution-experience-communicating-with-executives/
END:VEVENT
END:VCALENDAR