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SUMMARY:MASB Summer Summit 2018 | How Successful Marketers Account for Marketing's Value
DESCRIPTION:MASB is powering The Forbes Marketing Accountability Initiative to validate marketing’s contribution to growth. Marketing practitioners\, academics and measurement experts are gathering to collaborate with peers and receive briefings on standards-setting projects\, marketing research and education programs.
URL:https://laurapatterson.co/event/masb-summer-summit-2018-how-successful-marketers-account-for-marketings-value/
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SUMMARY:Ready\, Set\, Grow. Episode 4 | Live Radio Show with Laura Patterson
DESCRIPTION:Live Radio Show with Laura Patterson on SLMA Radio Ready\, Set\, Grow. Episode 4: Kevin Jones\, CEO and President “When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson
URL:https://laurapatterson.co/event/ready-set-grow-episode-4-live-radio-show-with-laura-patterson/
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