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DTSTART;TZID=America/Chicago:20180816T000000
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SUMMARY:Ready\, Set\, Grow. Episode 6 | Live Radio Show with Laura Patterson
DESCRIPTION:Live Radio Show with Laura Patterson on SLMA Radio Ready\, Set\, Grow. Episode 6: Becky Taylor\, COO\, SensorRX. \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson \n 
URL:https://laurapatterson.co/event/ready-set-grow-episode-6-live-radio-show-with-laura-patterson/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20180816T000000
DTEND;TZID=America/Chicago:20180816T000000
DTSTAMP:20260806T192038Z
CREATED:20260806T192038Z
LAST-MODIFIED:20260806T192038Z
UID:63014-1534377600-1534377600@laurapatterson.co
SUMMARY:FORECASTxSCIENCE Conference | So\, What Can a Good Marketing Dashboard Do For You?
DESCRIPTION:You are probably missing the mark when it comes to having an effective dashboard. Why? Because most dashboards consist of a smorgasbord of numbers that report on activity and outputs. In this session\, you’ll learn how to build a dashboard that provides clear guidance for decision-making\, spotting trends\, and seizing opportunities.
URL:https://laurapatterson.co/event/forecastxscience-conference-so-what-can-a-good-marketing-dashboard-do-for-you/
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DTSTART;TZID=America/Chicago:20180820T000000
DTEND;TZID=America/Chicago:20180820T000000
DTSTAMP:20260806T192052Z
CREATED:20260806T192052Z
LAST-MODIFIED:20260806T192052Z
UID:63015-1534723200-1534723200@laurapatterson.co
SUMMARY:Marketing Evolution Experience Conference | How Great People with Great Technology Fail: The Importance of Process
DESCRIPTION:Laura Patterson\, President\, VisionEdge Marketing\, Inc. \nThe smartest experts and the latest tools will not cut it without an investment in robust processes. Laura unwraps the riddle of why companies flunk Process 101. (Spoiler Alert: by focusing on cost rather than customer value and revenue.). Learn how heroes reap the value of processes and how to measure the success of your marketing methods. This technique is not just for your email\, search and social marketing campaigns\, it also applies to digital analytics\, customer experience\, voice of customer\, and testing methods and logistics: all of your strategic Marketing. Laura shares how the best organizations map their processes\, so you can be constructive the minute you return to your desk.
URL:https://laurapatterson.co/event/marketing-evolution-experience-conference-how-great-people-with-great-technology-fail-the-importance-of-process/
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DTSTART;TZID=America/Chicago:20180824T000000
DTEND;TZID=America/Chicago:20180824T000000
DTSTAMP:20260806T192052Z
CREATED:20260806T192052Z
LAST-MODIFIED:20260806T192052Z
UID:63016-1535068800-1535068800@laurapatterson.co
SUMMARY:Ready\, Set\, Grow. Episode 5 | Live Radio Show with Laura Patterson
DESCRIPTION:Live Radio Show with Laura Patterson on SLMA Radio Ready\, Set\, Grow. Episode 5: Marc Hafner\, CEO\, Revionics. \n“When we work with members of the C-Suite\, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. \nEach of the guests on Ready Set Grow will share their insights into achieving growth\, lessons learned along the way\, and their expectations of Marketing in regards to the growth mandate.” Laura Patterson \n 
URL:https://laurapatterson.co/event/ready-set-grow-episode-5-live-radio-show-with-laura-patterson/
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