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UID:63022-1581379200-1581379200@laurapatterson.co
SUMMARY:Accelerating Growth and Creating Customer Value
DESCRIPTION:Join the conversation as Laura and Lynn Hunsaker\, Chief Customer Officer for ClearAction and Customer Value Performance talk show producer\, chat about Laura’s newest book\, Fast-Track Your Business\, and how you can how use the Circle of Traction framework to gain market growth and create customer value. 
URL:https://laurapatterson.co/event/accelerating-growth-and-creating-customer-value/
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20200216T000000
DTEND;TZID=America/Chicago:20200216T000000
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CREATED:20260806T192107Z
LAST-MODIFIED:20260806T192107Z
UID:63023-1581811200-1581811200@laurapatterson.co
SUMMARY:Master a Customer-Centric Approach to Ramp Up Your Business
DESCRIPTION:Achieving and maintaining growth is difficult – but it is attainable. If you’re focused on growth then you need to be fully clued in on how to use Upstream Marketing to your competitive advantage. Laura will present a framework everyone can use to take a more customer-centric data-to-insights approach to accelerating market growth. Join this webinar as we explore what upstream Marketing is and how it helps you gain a competitive advantage.  \nYou will learn: \n\nWhy you need to focus on the upstream if you are trying to grow organically\nThe four pivotal upstream capability requirements\n10 questions you need to be able to answer\nThe importance of data and how to leverage it for sustainable growth\nThe framework to facilitate your customer-centric approach to growth
URL:https://laurapatterson.co/event/master-a-customer-centric-approach-to-ramp-up-your-business/
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DTSTART;TZID=America/Chicago:20200216T000000
DTEND;TZID=America/Chicago:20200216T000000
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LAST-MODIFIED:20260806T192108Z
UID:63024-1581811200-1581811200@laurapatterson.co
SUMMARY:Revisiting Your Processes for Sustainable Organic Growth
DESCRIPTION:Is it possible to connect the Upstream and Downstream? For many business leaders growth is the number one mandate. But growth doesn’t just occur – it takes intent and deliberate action. Join this program if you are looking for a practical customer-centric framework that provides a systematic process for navigating and accelerating a sustainable path to organic growth. \nDuring this program\, Laura Patterson\, author of the new Fast-Track Your Business and thought leader on using data-derived insights\, operational excellence\, and performance management to accelerate growth will cover \n\nMaking customer-centric more than a buzzword\nUsing upstream Marketing to drive growth\nApplying a framework to accelerate traction in the market\n\nRegister here to listen in.
URL:https://laurapatterson.co/event/revisiting-your-processes-for-sustainable-organic-growth/
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DTSTART;TZID=America/Chicago:20200216T000000
DTEND;TZID=America/Chicago:20200216T000000
DTSTAMP:20260806T192122Z
CREATED:20260806T192122Z
LAST-MODIFIED:20260806T192122Z
UID:63026-1581811200-1581811200@laurapatterson.co
SUMMARY:Gain Traction for Organic Growth - A Conversation With Jim Obermeyer
DESCRIPTION:Learn how to gain traction for organic growth. Join us for Laura’s conversation with Jim Obermeyer of Funnel Media Group. Listen in as Jim delves into Laura’s newest book\, Fast-Track Your Business\, and how customers have used the Circle of Traction framework to grow and achieve success. 
URL:https://laurapatterson.co/event/gain-traction-for-organic-growth-a-conversation-with-jim-obermeyer/
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DTSTART;TZID=America/Chicago:20200216T000000
DTEND;TZID=America/Chicago:20200216T000000
DTSTAMP:20260806T192122Z
CREATED:20260806T192122Z
LAST-MODIFIED:20260806T192122Z
UID:63027-1581811200-1581811200@laurapatterson.co
SUMMARY:Taking the Indie Route for Fast-Track Your Business
DESCRIPTION:Releasing a book is never easy – doing it on your own adds a whole new challenge. Join Laura Patterson of VisionEdge Marketing and Alan Bourgeois from the Author’s Marketing Guild July 7th\, 2020\, for their in depth discussion on Patterson taking the indie route for her 4th book – Fast-Track Your Business. 
URL:https://laurapatterson.co/event/taking-the-indie-route-for-fast-track-your-business/
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