BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//Laura Patterson - ECPv6.18.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:Laura Patterson
X-ORIGINAL-URL:https://laurapatterson.co
X-WR-CALDESC:Events for Laura Patterson
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20220313T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20221106T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20230312T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20231105T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20240310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20241103T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230705T000000
DTEND;TZID=America/Chicago:20230705T000000
DTSTAMP:20260806T192208Z
CREATED:20260806T192208Z
LAST-MODIFIED:20260806T192208Z
UID:63044-1688515200-1688515200@laurapatterson.co
SUMMARY:The 4 Game Changers for Every Stage of Growth
DESCRIPTION:Profitable and sustainable growth is more elusive than ever before. This is true for all industries\, and companies in all growth phases\, from start-up to maturity. The business as usual growth strategies are not up to the challenge. They don’t set you up to future-proof your business. Instead\, every aspect of your business must be up-leveled to speed time to growth\, and to power past your competitors. In our work\, we’ve found It doesn’t matter if you’re a big company or a smaller firm\, it takes 4 game changers associated with customer-centricity for sustainable long-term growth and that’s the focus of this program. \nIn this session\, you’ll explore how to: \n\nExpand customer-centricity throughout your organization\nImprove the conversion of data into actionable and relevant insights\nCreate a strategic plan that connects data to outcomes to realize your growth goals\nAchieve Operational Excellence via enhanced processes and measurement focused on growth and revenue
URL:https://laurapatterson.co/event/the-4-game-changers-for-every-stage-of-growth/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230705T000000
DTEND;TZID=America/Chicago:20230705T000000
DTSTAMP:20260806T192225Z
CREATED:20260806T192225Z
LAST-MODIFIED:20260806T192225Z
UID:63045-1688515200-1688515200@laurapatterson.co
SUMMARY:Driving Business Growth Through Data-Driven Marketing Performance Management
DESCRIPTION:In this presentation\, Laura Patterson will share her expertise in using data-driven Marketing Performance Management (MPM) strategies to accelerate growth\, create value\, and improve performance for businesses. She will discuss how to use metrics and analytics to identify areas for improvement\, set measurable goals\, and track progress to achieve desired results.
URL:https://laurapatterson.co/event/driving-business-growth-through-data-driven-marketing-performance-management/
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20230705T000000
DTEND;TZID=America/Chicago:20230705T000000
DTSTAMP:20260806T192225Z
CREATED:20260806T192225Z
LAST-MODIFIED:20260806T192225Z
UID:63046-1688515200-1688515200@laurapatterson.co
SUMMARY:The Troy Show: Performance Management
DESCRIPTION:JOIN US on “The Troy Show” for an exciting discussion on the power of performance management and its impact on accountability. \nEffective performance management plays a crucial role in optimizing operations\, driving growth\, and achieving your entrepreneurial vision. \nWith her expertise in helping firms accelerate profit through proven growth strategies\, Laura will delve deeper into the following topics: \n→ Establishing a culture of accountability\n→ Performance management as an alignment process\n→ Selecting the right measures (measure what matters)\n→ Creating a performance management dashboard \nThis will be an engaging and informative show that will empower you to take your performance management efforts to the next level. Save your spot by registering below. See you there!
URL:https://laurapatterson.co/event/the-troy-show-performance-management/
END:VEVENT
END:VCALENDAR