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SUMMARY:Test event
DESCRIPTION:
URL:https://laurapatterson.co/event/test-event/
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SUMMARY:Demonstrating the Value of Marketing in Tough Times
DESCRIPTION:In times of political and economic uncertainty\, volatile market dynamics and downward budget pressures the need to demonstrate the value of marketing becomes more acute than ever. In this webinar\, our panelists will explore how we prove the impact of marketing on revenue in tough times. This panel will also discuss how best to navigate the tension between brand and demand for short term sales\, and what can be done to remain innovative despite dwindling budgets. 
URL:https://laurapatterson.co/event/demonstrating-the-value-of-marketing-in-tough-times/
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SUMMARY:Demonstrating the Value of Marketing in Tough Times
DESCRIPTION:In times of political and economic uncertainty\, volatile market dynamics and downward budget pressures the need to demonstrate the value of marketing becomes more acute than ever. In this webinar\, our panelists will explore how we prove the impact of marketing on revenue in tough times. This panel will also discuss how best to navigate the tension between brand and demand for short term sales\, and what can be done to remain innovative despite dwindling budgets. \n 
URL:https://laurapatterson.co/event/demonstrating-the-value-of-marketing-in-tough-times-2/
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DTSTART;TZID=America/Chicago:20241111T000000
DTEND;TZID=America/Chicago:20241111T000000
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LAST-MODIFIED:20260806T192241Z
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SUMMARY:Accelerating Growth Through Customer-Centric Strategies
DESCRIPTION:If as a business leader you want to learn how to use a practical customer-centric framework to drive sustainable organic growth for your organizations\, this session is for you. We’ll walk through a systematic process for putting the customer first and using upstream marketing to navigate the path to growth. This is a fast-paced actionable session focus on \n\nMaking customer-centricity more than just a buzzword.\nUsing upstream marketing to drive growth.\nEmploying a framework to accelerate traction in the market and driving sustainable organic growth for your organization.
URL:https://laurapatterson.co/event/accelerating-growth-through-customer-centric-strategies/
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LAST-MODIFIED:20260806T192241Z
UID:63052-1731283200-1731283200@laurapatterson.co
SUMMARY:Lay the Strategic Foundation Before You Utilize AI Tools for Your Business
DESCRIPTION:Laura is one of the 35+ featured experts in this FREE 2-day virtual event designed to empower business owners and professionals with the latest AI tools and strategies. Join her program on Tuesday\, January 28th at NOON central to discuss “What No One Tells You About Making AI Work for You”. \nIn this interactive session\, we’ll explore questions such as: \n\nHow your organization can ensure you are laying a strong strategic foundation before implementing AI tools\nThe role data quality plays in AI success\, and how you can prepare your data for AI-driven insights\nWhy is it important to avoid confirmation bias when leveraging AI tools\, and how you can do this for your organization\n\nRegister here https://www.unleashaiforbusiness.com/link.php?id=280&h=b2e1fdae49
URL:https://laurapatterson.co/event/lay-the-strategic-foundation-before-you-utilize-ai-tools-for-your-business/
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DTSTART;TZID=America/Chicago:20241111T000000
DTEND;TZID=America/Chicago:20241111T000000
DTSTAMP:20260806T192241Z
CREATED:20260806T192241Z
LAST-MODIFIED:20260806T192241Z
UID:63053-1731283200-1731283200@laurapatterson.co
SUMMARY:Driving Business Growth Through Data-Driven Marketing Performance Management
DESCRIPTION:Gain insight using data-driven Marketing Performance Management (MPM) strategies to accelerate growth\, create value\, and improve performance for businesses. We will discuss how to use measures and analytics to identify areas for improvement\, set measurable goals\, and track progress to achieve desired results. Join this session to learn how to: \n\nUse data-driven strategies to identify areas for improvement and set measurable goals for their businesses.\nGain insight for tracking progress and measuring the success of your marketing efforts.\nConnect marketing activity and investments to business results and get a seat at the C-level table.
URL:https://laurapatterson.co/event/driving-business-growth-through-data-driven-marketing-performance-management-3/
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