Author of Business Bestsellers

About Laura Patterson, Author and Customer-Centric Growth Expert

Laura Patterson, a recognized strategy-to-results expert and author, has spent over two decades helping business leaders eliminate “random acts” and achieve smarter, customer-centric growth. Her books — including Fast-Track Your Business and Marketing Metrics in Action — provide actionable frameworks, such as the P4 Framework and Circle of Traction, to align strategy, improve decision-making, and deliver measurable results. Whether you’re a CEO, board member, or growth leader, Laura’s work offers the clarity, tools, and inspiration to move from chaos to clarity.

📚 Explore Laura’s Books

Go beyond inspiration — get the proven tools to eliminate random acts and achieve smarter, customer-centric growth.

• Fast-Track Your Business – Your roadmap for turning strategy into measurable results.
• Marketing Metrics in Action – A practical guide to aligning marketing performance with business outcomes.

💡 Each book includes frameworks, case studies, and actionable steps you can start using today.

Featured Book

Fast-Track Your Business

Award-winning. Framework-based. Outcome-driven.

100+ positive reviews.

Purchase Your Copy

What People Say About Fast-Track Your Business

“This book is a “MUST” read for all CEO’s and all top company executives in all industries. Most organic growth-oriented companies have a marketing organization but many companies, most commonly industrial companies chase organic growth throughout the business cycles to no avail! Laura outlines a clear path to identify the company structure needed to drive organic growth through Marketing, how to establish and measure organic growth goals and a management operating system to monitor and measure success through the Marketing’s Circle of Traction. One of the best growth books I have read, I strongly recommend this book!” – Carlos Cardoso, Former Chairman & CEO, Kennametal

“I’ve read a lot of business books, but this one stands out from the rest. It’s both strategic and tactical in nature, provides main takeaways at the end of each chapter, stories and examples and a conceptual framework that shows the gears of business working together.” – Gerri Knilans, Co-Founder, Trade Press Services

“Patterson provides a solid framework from seasoned experience coupled with modern realities. Fast-Track Your Business delivers a breakdown essential for any executive or CXO. Each section guides, evaluates, and introduces a new segment towards a growth mindset. The book revolves around a fantastic framework. The core axel of people, process, infrastructure, and data. Surrounding it is a wheel of operational focuses which feed one another. This perpetual motion creates a culture of resilience necessary to adapt and grow. This is a must read and offers referenceable sections to revisit as you work through your growth transformation.” – Anand Thaker, CDP Institute, Advisory Board Member

“I really enjoyed the customer-centric, and an actionable marketing approach in the book. It is another insightful book from Laura Patterson. We can all benefit from rethinking our approaches to marketing and this book provides a great process to follow. The author is an incredible marketing expert with a passion for customer engagement. I look forward to the next book from Laura.”  – James Burrows, Chief Operating Officer at Paradromics Inc.

“Laura is the queen of marketing metrics. But with this book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, she has stepped outside marketing to challenge all businesses to step up their game and grow, grow, grow.”- Theresa Kushner, coauthor of B2B-Data-Driven Marketing: Sources, Uses, Results

“The most certain path to success for any business is true, organic growth driven by loyal customers. Fast-Track Your Business offers a detailed game plan for building a company-wide focus on the customer. In a world where every company claims to be customer-centric, Laura Patterson’s book will help your company become one of the few that really is.”- Roger Dooley, author of Friction – The Untapped Force That Can Be Your Most Powerful Advantage

“Succinct explanations and applicable advice make Fast-Track Your Business a useful tool for spurring sustainable growth.”   –Foreword Reviews

”… novice and veteran marketers should find the volume of use in developing corporate strategy. A longtime advocate for marketing makes a thoughtful case for its importance in all businesses.”   –Kirkus Reviews     

“… packed with a great deal of valuable advice and information. Students of marketing and marketing professionals would do well to lend an ear.”  – BlueInk Reviews

“Fast-Track Your Business is worth your full attention…filled with rich guidance for those looking to grow their business”. – Adam Ross, Founder of RosscoLorenzo.com

“Laura introduces a great process and visualization – the “Circle of Traction” to outline an integrated, totally customer-focused, approach to driving organic growth. She goes through this process step-by-step, with plenty of tools, examples, and cases, from the customer-demand side of the value chain on up. If you are wanting to learn more about how to help your firm drive real, profitable, organic growth: Buy this book. Read it. Use it. Love it. Give it to your team.” – Ralph Oliva, Professor of Marketing, Smeal College of Business, Penn State,  former ISBM Executive Director

“Many business books are written around a central idea or framework and they spend 200 pages describing it. Not this one. The author has packed decades of experience into a complete growth model. This is not a beginner’s guide or a book for junior marketers. It’s a book for marketing and business leaders. The content is organized in what the author calls the Circle of Traction, which covers all the elements that go into producing maximum growth in a business: the role of culture as a foundation , customer insights, customer segmentation and positioning, organizational excellence, planning, and performance management – a topic on which the author is a pioneer and an expert. What sets this book apart is the completeness of the model and the depth of thought and wisdom contained in it. This is truly a book that can transform a business.” – Gerardo A Dada, Chief Marketing Officer

“There are many books describing customer experience and marketing but Laura Patterson has developed a proven process that addresses culture, processes, and the “how to” instead of just theory. The book is based on her “Marketing Circle of Transaction” which is a foundation to have the book both practical and actionable. I especially like the concept of “Upstream Marketing” which brings a focus for organizations to realize their financial targets. I fully recommend this book as a necessary desk reference.” – Jim Carras, Director, Customer Value Creation International

“Laura has condensed her three decades of customer-centric marketing into a weekend read that is a practical, proven guide to accelerate growth. This 7-step process enables you to adapt her best insights and transform your customer-based strategy into measurable results.” – Ed Valdez, CMO & Partner, Chief Outsiders

“Fast-Track Your Business is a precious gem for Marketing leaders.  It provides a complete framework for business growth with practical and actionable information.” 
– Max Ribeiro, Managing Partner, Operação de Marketing

Other Published Books

• Marketing Metrics in Action
• Gone Fishin’
• Measure What Matters
• (and more)