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Speaking & Programs
From the Stage to the Strategy Room
Laura Patterson’s signature keynote and workshop programs help executive audiences create customer-centric growth by improving strategic focus, decision-making, alignment, and execution. Each program is available as a keynote, workshop, executive retreat session, roundtable, or leadership summit presentation and can be customized to meet the needs of your audience.
Whether your attendees are looking to eliminate wasted effort, improve organizational alignment, leverage customer insight, or accelerate growth, these presentations provide practical frameworks and actionable takeaways leaders can put into practice immediately.
Signature Programs
Choose the Program Right for Your Audience
Say No to Random Acts & Save $500K
How much time and money is your organization losing to work that isn’t producing the growth you need? Discover how disconnected initiatives, competing priorities, and reactive decisions quietly drain leadership capacity and put growth at risk and what you can do about it.
Are You Losing Customers and Don’t Even Know It?
For organizations that need to recognize customer blind spots before they undermine growth. Discover how the 4 Game Changers help leaders understand what customers value, focus resources on the right opportunities, and align strategy, performance, and execution to improve business results.
Both Programs Are Ideal For
- CEOs and executive leadership teams
- Sales, strategy, and growth leaders
- CMOs and Chief Growth Officers
- Cross-functional leadership teams
- Organizations pursuing growth, transformation, or strategic change
Available Formats
- Leadership Off-Sites
- Executive Keynotes
- Executive Roundtables
- Strategy & Growth Summits
- Facilitated Workshops
- Executive Retreats
- Multi-Day Events
Say No to Random Acts
& Save $500K
A Signature Keynote or Workshop That Helps Executive Teams Recover Wasted Capacity, Strengthen Alignment, and Accelerate Customer-Centric Growth
Your organization has talented people, ambitious goals, and plenty of initiatives underway. Everyone is working hard. So why isn’t growth keeping pace?
The answer may be hiding in plain sight. Every organization has more opportunities, priorities, and demands than it can effectively pursue. The challenge isn’t a lack of good ideas. It’s knowing which ones deserve the organization’s time, money, and attention.
That’s where Random Acts begin.
Random Acts aren’t necessarily bad ideas or poor execution. They’re decisions, initiatives, and activities that aren’t clearly connected to customer value or the business outcomes the organization needs to achieve. And they can be expensive.
When leadership time, shifting priorities, duplicated effort, and disconnected investments add up, the financial exposure can reach hundreds of thousands of dollars annually. That’s capacity that could have been directed toward growth.
Laura Patterson’s Say No to Random Acts signature program uses the Random Acts Risk Check and P4 Framework to help participants examine the connections among customer value, business outcomes, strategic priorities, and execution.
They discover where their organizations may be losing momentum and what it will take to get back on track.
Attendees don’t simply learn what to stop. They learn how to create the clarity, alignment, and discipline needed to make better decisions about what comes next.
What Leaders Will Learn
This program helps organizations move away from reactive execution and “random acts” that quietly drain growth potential.
Participants will learn how to:
- Recognize Random Acts that consume resources without advancing business outcomes.
- Identify the warning signs of strategic drift before they undermine growth.
- Distinguish urgent activity from work that is strategically important.
- Evaluate where priorities, investments, and execution are disconnected from customer value.
- Apply the P4 Framework to improve focus, alignment, and decision-making.
- Identify where to redirect resources toward the outcomes that matter.
What executives and leaders take away:
- A clearer picture of their organization’s exposure to Random Acts.
- A practical framework for making better growth decisions.
- A starting point for corrective action.
- A clearer understanding of where greater alignment and discipline could help their organizations reduce wasted effort and improve growth performance
- Practical tools they can apply immediately
The goal isn’t to give leaders more to do. It’s to help them know what deserves to be done.
When Everything Seems Important, Nothing Gets the Attention It Deserves
This program is especially valuable for executive teams experiencing:
- Strong activity but disappointing growth results.
- Too many competing initiatives and shifting priorities.
- Misalignment across functions or leadership teams.
- Difficulty connecting investments to measurable business outcomes.
- Customer needs that aren’t consistently reflected in decisions.
- Pressure to achieve more with limited resources.
If your leaders are asking…
“Why are we doing this?”
“What should we stop doing?”
“How do we know this will improve growth?”
They may already be experiencing the effects of Random Acts.
It’s time to examine whether Random Acts are getting in the way.
From Recognition to Action
Recognizing Random Acts is the first step. Eliminating them requires a more deliberate way to connect strategy, customer value, performance, and execution. Say No to Random Acts & Save $500K gives leaders a practical starting point and a path toward the strategic clarity needed to make meaningful changes.
Available as a keynote, facilitated workshop, executive retreat, or customized leadership program.
Download the program one-pager to explore how this session can help your leadership team
The 4 Game Changers for 6X
Faster Growth
Are You Losing Customers and Don’t Even Know It?
Your business may be performing well. But are you sure you know what your customers value? Your customers are already making decisions before you know they’re evaluating you. In fact, 91%, yes, 91% of your customers have at least one supplier in mind before the formal evaluation begins. That’s why business success today hinges on more than just keeping up.
Customers can change their expectations, buying behavior, and supplier preferences without telling you. By the time declining sales, price pressure, lost customers, or disappointing returns become obvious, the underlying problem may have been developing for some time. The warning signs may already be there: sales teams working harder to win business, investments failing to deliver expected returns, customers buying less, or departments meeting their individual goals while the company falls short of its growth targets.
These problems may have something important in common. Leaders may be making decisions based on assumptions about customers rather than a clear understanding of what customers value and are willing to pay for. The question isn’t simply where to find more growth. It’s whether your organization is focused on the right customers, the right opportunities, and the right priorities to earn that growth.
The 4 Game Changers: A Practical Framework for Better Growth Decisions
Growth rarely stalls because organizations lack ideas or effort. More often, leaders face competing priorities, limited resources, changing customer expectations, and incomplete information about where the greatest opportunities lie. The 4 Game Changers for Customer-Centric Growth program gives leaders a practical framework for addressing these challenges. It connects customer insight to strategic choices, performance measures, and disciplined execution, helping organizations move beyond disconnected initiatives toward focused, measurable growth.
In this keynote or interactive workshop, learn how to:
- Understand the empowered customer. Recognize how customer expectations and buying behavior influence business performance.
- Use customer insight to make better decisions. Identify the customers, needs, and opportunities that offer the greatest potential.
- Focus strategy and resources. Prioritize the right growth opportunities and stop investing in initiatives that do not support strategic objectives.
- Align operations with customer and business value. Connect processes, performance measures, and execution to the outcomes the organization needs.
What Leaders Take Away:
Participants learn how to recognize potential customer blind spots, evaluate their current approach to growth, and identify where better decisions could improve results.
Attendees learn how to:
- Recognize warning signs that customer needs and business priorities may be misaligned.
- Use customer insight to make more confident growth decisions.
- Identify and prioritize opportunities with the greatest potential.
- Align strategy, resources, and teams around what matters most.
- Connect performance measures to meaningful business outcomes.
- Strengthen execution across functions and teams.
Executives leave with:
- A practical framework for making better customer-centric growth decisions
- Greater focus on the customers and opportunities that matter most.
- A stronger connection between customer value and business value.
- A more disciplined approach to strategic priorities, performance, and execution.
- Practical ideas they can apply to their own organizations.
Growth Doesn’t Happen by Accident
Many leadership teams face familiar challenges:
- More opportunities than they can realistically pursue.
- Pressure to grow profitably while managing limited resources.
- Sales efforts that aren’t producing the expected results.
- Customers questioning prices, reducing purchases, or considering alternatives.
- Difficulty turning customer data into strategic decisions.
- Competing priorities and misalignment across functions.
- Performance measures that track activity without revealing business impact.
- Gaps between strategy and execution.
These challenges don’t automatically mean a company is losing touch with its customers. But they are reasons to examine whether the organization understands what customers value, where it should focus, and how well its strategy translates into results.
If your leadership team is asking, “Where should we focus?”, “Which opportunities are worth pursuing?” or “Are we getting the return we should from our investments?”, the 4 Game Changers provides a structured way to examine those questions.
A Program Built for Executive Action
The goal isn’t to pursue growth faster for the sake of speed. It’s to make better decisions about where to compete, how to create customer value, and how to align the organization to deliver business results.
Sessions can be customized for executive keynotes, facilitated workshops, leadership off-sites, executive retreats, roundtables, and multi-day events.
Whether your organization wants to strengthen customer relationships, improve the return on growth investments, sharpen strategic priorities, or connect strategy more effectively to execution, the 4 Game Changers offers a practical framework for turning customer insight into measurable business value.
Bring the 4 Game Changers to your next executive event.
Additional Speaking Topics:
- Driving Business Growth Through Data-Driven Marketing Performance Management
- Accelerating Growth Through Customer-Centric Strategies
- Building the Strategic Foundation for AI-Enabled Growth
- Demonstrating the Value of Marketing in Tough Times
What Event Leaders Say
“We had the opportunity to bring in Laura to speak to a broad, cross-functional audience at our annual Growth Conference. She was critical in helping frame a future vision based on customer-centric principles. The combination of her unique insights, vast experience, and compelling stories made a significant impact on the team.“
– Peter Favilla, Former Vice President – Global Strategic Marketing, Pentair, Inc.
“Laura’s presentation on the 4 Game Changers was both insightful and actionable… The case studies made the concepts tangible, providing our group with practical takeaways to drive measurable business impact.”
— T. L. (Larry) Bourk, TEC Canada Chair
“The focus on successfully managing our natural resources, especially water, has made it necessary for the Connecticut Irrigation Association to revisit their messaging and positioning. With that in mind, we asked VisionEdge Marketing to facilitate a highly interactive workshop at our annual conference to build a message map for our industry. With Laura’s guidance our leaders created the framework for a relevant message map that will resonate with key stakeholders, in our state legislature, water utilities, and our primary end users – homeowners. We’re excited to build on the framework and begin to put the results into practice.”
– Erica Fearn, President, Mainspring Association Management
Event Planner Resources
Headshots
Bios & Introduction
Laura Patterson is a sought-after speaker, author, advisor, and board member who helps leaders turn complexity into clarity and accelerate customer-centric growth.
Her keynotes and executive programs combine practical frameworks, customer insight, real-world examples, and actionable tools—so audiences leave with more than inspiration. They leave knowing what to look at differently and what to do next.
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Let’s Create the Right Experience for Your Audience
Whether you’re planning a keynote, leadership off-site, executive roundtable, or facilitated workshop,
Laura can tailor the experience to the challenges your audience is facing.
Talk with Laura about your event (512) 681-8800.
Laura Patterson helps executives replace random acts with an intentional, customer-centric approach to achieve faster and smarter growth. Globally recognized in customer-centric strategy, she’s the creator of the Circle of Traction™ and author of Fast-Track Your Business.
Copyright © Laura Patterson. PO Box 342546, Austin, TX 78734
