Author & Growth Strategist

Customer Insight. Strategic Clarity. Smarter Growth.

Ideas That Became Frameworks

Laura Patterson’s books reflect more than three decades of work helping B2B organizations connect customer value, strategy, execution, and measurable business performance.

Her first books established her reputation as a pioneer in Marketing Performance Management and customer-centric growth. Fast-Track Your Business expanded that thinking beyond marketing, introducing a practical approach for aligning an entire organization around customer value and sustainable growth. Rather than chasing the latest tactic or trend, Fast-Track Your Business gives leaders a disciplined approach to aligning strategy, execution, and measurement so their investments contribute to customer value and measurable business outcomes.

That work continues to evolve.

The Circle of Traction™ became a foundation for connecting strategy, execution, and measurement. Her later work on Accelance® and the P4 Framework™ extends the same fundamental belief:

Customer value is the foundation of enterprise value.

Today, Laura’s work also focuses on a problem she sees across organizations of every size: Random Acts—the disconnected initiatives, competing priorities, and reactive decisions that consume resources without creating proportional customer or business value.

Her books provide the thinking. Her frameworks provide the structure. Her work with leaders turns those ideas into action.

📚 Laura’s Books

Practical thinking for leaders who want to turn strategy into measurable results.

• Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. A practical system for helping leadership teams align strategy, execution, and measurement around customer value and measurable business outcomes.
  
• Marketing Metrics in Action – A practical guide to connecting marketing performance measurement with business outcomes—and using metrics to make better decisions.
  
• Other Books
  Gone Fishin’
  Measure What Matters
  …and additional published work.

Featured Book

Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth

Fast-Track Your Business challenges leaders to stop treating growth as a collection of disconnected initiatives and instead build an organization where customer insight, strategy, execution, and measurement work together.

The book provides a practical approach to:

• create greater strategic clarity
• align teams around customer and business value
• connect execution to measurable outcomes
• improve decision-making and accountability
• build a more disciplined approach to sustainable growth

The ideas introduced in Fast-Track Your Business continue to influence Laura’s work with CEOs, executive teams, and boards today, including the evolution of her thinking into the P4 Framework™ and her work to help organizations eliminate Random Acts.

Customer value is the foundation. Strategic clarity is what turns it into growth.

Purchase Your Copy

What Leaders and Reviewers Say

“This book is a “MUST” read for all CEO’s and all top company executives in all industries. Most organic growth-oriented companies have a marketing organization but many companies, most commonly industrial companies chase organic growth throughout the business cycles to no avail! Laura outlines a clear path to identify the company structure needed to drive organic growth through Marketing, how to establish and measure organic growth goals and a management operating system to monitor and measure success through the Marketing’s Circle of Traction. One of the best growth books I have read, I strongly recommend this book!” – Carlos Cardoso, Former Chairman & CEO, Kennametal

“I’ve read a lot of business books, but this one stands out from the rest. It’s both strategic and tactical in nature, provides main takeaways at the end of each chapter, stories and examples and a conceptual framework that shows the gears of business working together.” – Gerri Knilans, Co-Founder, Trade Press Services

“Patterson provides a solid framework from seasoned experience coupled with modern realities. Fast-Track Your Business delivers a breakdown essential for any executive or CXO. Each section guides, evaluates, and introduces a new segment towards a growth mindset. The book revolves around a fantastic framework. The core axel of people, process, infrastructure, and data. Surrounding it is a wheel of operational focuses which feed one another. This perpetual motion creates a culture of resilience necessary to adapt and grow. This is a must read and offers referenceable sections to revisit as you work through your growth transformation.” – Anand Thaker, CDP Institute, Advisory Board Member

“I really enjoyed the customer-centric, and an actionable marketing approach in the book. It is another insightful book from Laura Patterson. We can all benefit from rethinking our approaches to marketing and this book provides a great process to follow. The author is an incredible marketing expert with a passion for customer engagement. I look forward to the next book from Laura.”  – James Burrows, Chief Operating Officer at Paradromics Inc.

“Laura is the queen of marketing metrics. But with this book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth, she has stepped outside marketing to challenge all businesses to step up their game and grow, grow, grow.”- Theresa Kushner, coauthor of B2B-Data-Driven Marketing: Sources, Uses, Results

“The most certain path to success for any business is true, organic growth driven by loyal customers. Fast-Track Your Business offers a detailed game plan for building a company-wide focus on the customer. In a world where every company claims to be customer-centric, Laura Patterson’s book will help your company become one of the few that really is.”- Roger Dooley, author of Friction – The Untapped Force That Can Be Your Most Powerful Advantage

“Succinct explanations and applicable advice make Fast-Track Your Business a useful tool for spurring sustainable growth.”   –Foreword Reviews

”… novice and veteran marketers should find the volume of use in developing corporate strategy. A longtime advocate for marketing makes a thoughtful case for its importance in all businesses.”   –Kirkus Reviews     

“… packed with a great deal of valuable advice and information. Students of marketing and marketing professionals would do well to lend an ear.”  – BlueInk Reviews

“Fast-Track Your Business is worth your full attention…filled with rich guidance for those looking to grow their business”. – Adam Ross, Founder of RosscoLorenzo.com

“Laura introduces a great process and visualization – the “Circle of Traction” to outline an integrated, totally customer-focused, approach to driving organic growth. She goes through this process step-by-step, with plenty of tools, examples, and cases, from the customer-demand side of the value chain on up. If you are wanting to learn more about how to help your firm drive real, profitable, organic growth: Buy this book. Read it. Use it. Love it. Give it to your team.” – Ralph Oliva, Professor of Marketing, Smeal College of Business, Penn State,  former ISBM Executive Director

“Many business books are written around a central idea or framework and they spend 200 pages describing it. Not this one. The author has packed decades of experience into a complete growth model. This is not a beginner’s guide or a book for junior marketers. It’s a book for marketing and business leaders. The content is organized in what the author calls the Circle of Traction, which covers all the elements that go into producing maximum growth in a business: the role of culture as a foundation , customer insights, customer segmentation and positioning, organizational excellence, planning, and performance management – a topic on which the author is a pioneer and an expert. What sets this book apart is the completeness of the model and the depth of thought and wisdom contained in it. This is truly a book that can transform a business.” – Gerardo A Dada, Chief Marketing Officer

“There are many books describing customer experience and marketing but Laura Patterson has developed a proven process that addresses culture, processes, and the “how to” instead of just theory. The book is based on her “Marketing Circle of Transaction” which is a foundation to have the book both practical and actionable. I especially like the concept of “Upstream Marketing” which brings a focus for organizations to realize their financial targets. I fully recommend this book as a necessary desk reference.” – Jim Carras, Director, Customer Value Creation International

“Laura has condensed her three decades of customer-centric marketing into a weekend read that is a practical, proven guide to accelerate growth. This 7-step process enables you to adapt her best insights and transform your customer-based strategy into measurable results.” – Ed Valdez, CMO & Partner, Chief Outsiders

“Fast-Track Your Business is a precious gem for Marketing leaders.  It provides a complete framework for business growth with practical and actionable information.” 
– Max Ribeiro, Managing Partner, Operação de Marketing

Other Published Books

• Marketing Metrics in Action
• Gone Fishin’
• Measure What Matters

From Books to Practice

Laura’s books are not separate from the work she does with leaders today. They represent the evolution of a consistent point of view:

Customer insight → strategic clarity → organizational alignment → measurable performance → sustainable growth.

That thinking has continued to evolve through the Circle of Traction™, Accelance®, and the P4 Framework™.

Today, Laura helps leaders apply those principles to one of the biggest challenges facing organizations: knowing what matters, what doesn’t, and where to focus next when everything seems important.

The goal isn’t more activity. It’s better decisions and the capacity to act on them.

Take the Ideas Further

Laura’s books are designed to give leaders something they can use, not simply something they can read.

Explore Laura’s ideas, bring her perspective to your organization, or connect with her directly.