Laura Patterson
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Ready to Replace Random Acts with Smart Strategy?

Is your strategy driving growth, or are you simply working harder than necessary?

Many leaders hit their numbers and still feel an uncomfortable truth in the background.

  • The organization is busy.
  • Projects are moving.
  • Teams are working hard.

But underneath the activity, there’s a lingering question:
Are we executing a strategy… or reacting to whatever shows up next?
That uncertainty shows up in subtle ways:

    • Priorities that shift faster than teams can align
    • Initiatives launched before success is clearly defined
    • Metrics that measure activity but not business impact
    • Meetings full of updates but short on decisions

    None of these is dramatic on its own.

    But together they create something expensive: Random Acts.
    Random acts of marketing.
    Random acts of selling.
    Random acts of reporting, analysis, and planning.

    Individually, they seem harmless.
    Collectively, they drain time, money, and leadership capacity.

    Across organizations we work with, leaders often discover that 30–50% of strategic capacity is lost to work that isn’t clearly connected to outcomes.

    Not because people aren’t capable.
    Because the system guiding the work lacks clarity.

    That’s where our conversation begins.


    The goal of the Strategic Capacity Scan is simple:
    Identify where random acts may be draining your growth and uncover one clear opportunity to refocus your strategy.

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    During the conversation, we’ll focus on three things:

    ✔️ A quick diagnostic of where random acts may be creeping into your strategy, planning, or measurement

    ✔️ A conversation rooted in your specific goals, customers, and team dynamics

    ✔️ One actionable recommendation you can implement immediately to focus your efforts and fuel smarter growth

    ✔️ No pressure, no pitch — just clarity

    Even a few of these symptoms could be costing your business hundreds of thousands in wasted time and missed growth. If these signs hit close to home, let’s talk. Book your Strategic Capacity Scan now.

    Ways We Can Start the Conversation

    Not every conversation starts the same way. You might choose to:

    • Schedule a Strategic Capacity Scan to explore where random acts may be slowing your growth.
    • Invite Laura to speak to your leadership team or executive community about eliminating random acts and building a customer-centric strategy.
    • Discuss advisory support to bring greater clarity and alignment to your leadership team or board.

    “We had the opportunity to bring in Laura to speak to a broad, cross-functional audience at our annual Growth Conference. She was critical in helping frame a future vision based on customer-centric principles. The combination of her unique insights, vast experience, and compelling stories made a significant impact on the team.”

    Peter Favilla, Former Vice President – Global Strategic Marketing, Pentair, Inc.

    Who This Conversation Is For:

    This conversation is designed for leaders who:
    Then keep our bullet list, but with these changes

    • Want stronger alignment between strategy and execution
    • Feel their teams are busy but not always focused on the right work
    • See symptoms of scattered priorities or unclear metrics
    • Want to eliminate inefficiencies before they stall growth
    • Need clearer decision frameworks for the next stage of growth
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    Start With One Clear Conversation

    You don’t need a massive transformation plan to begin.
    Often, the first step toward smarter growth is simply seeing where random acts are quietly consuming your organization’s capacity.
    This no-cost 30-minute session is designed to do exactly that.
    Whether you’re exploring ways to improve alignment, reduce wasted effort, or build a more deliberate growth strategy, the conversation starts here.

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    Most leaders discover at least one Random Act costing them significant time or resources within the first 20 minutes of this conversation.


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    Laura Patterson helps executives replace random acts with an intentional, customer-centric approach to achieve faster and smarter growth. Globally recognized in customer-centric strategy, she’s the creator of the Circle of Traction™ and author of Fast-Track Your Business.

    Copyright © Laura Patterson. PO Box 342546, Austin, TX 78734

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