.png){kind=logo}
Insights That Shape the Industry
Laura Patterson is a globally recognized expert in customer-centric growth and Marketing Performance Management. As President of VisionEdge Marketing, which she co-founded in 1999, Laura has helped over 300 companies replace the disconnected acts that often permeate within a business and steal time, money, and strategic capacity with deliberate, intentional, and measurable strategies rooted in creating business and customer value. Known for her pragmatic, data-informed approached, she is the architect of the Circle of Traction™ framework and the award-winning author of Fast-Track Your Business and holds a patent for Accelance®, a software as a service application that creates direct line-of-sight between business results and implementation tactics. A frequent speaker, executive advisor, and contributor to leading publications, Laura is passionate about helping companies eliminate inefficiencies and accelerate success through strategic clarity.
Featured Interviews
Articles by Laura
- Win the Board’s Confidence in Your Growth Strategy (2026)
- Stalled Growth May Be Due to Misalignment, Not Strategy (2026)
- How to Tie Customer Value Metrics to Boardroom KPIs (2026)
- From Misalignment to Momentum: Unlock M&A Value (2026)
- Don’t Let The Risk of Inaction Blunt Your Competitive Edge (2026)
- Boards and C-Suite: Focus on Customer to Boost EBITDA (2026)
- Align Strategy and Execution to Gain Measurable Growth (2025)
- Why Wisdom — and the Right Questions — Matter for Growth (2025)
- Strategic Clarity: The Key to Faster, More Profitable Growth (2025)
- Focus on Positioning, Messaging to Avoid Common M&A Woes (2025)
- Accelerated Intelligence: A Powerful Combination of Human Ingenuity and AI (2025)
- Brand Equity, Innovation Insanely Drive Differentiation, Growth, and Customer Loyalty (2025)
- With Respect to Dashboard Design, Think Human-Centric (2025)
- Use Predictive Analytics to Secure Powerful Data-Driven Insights (2025)
- Does Your Strategy Map Connect Marketing and Business Results? (2025)
- From Incremental Performance to an Accelerated Growth Mindset (2025)
- What Happens When Tactics Precede Strategy? Cart Before the Horse (2025)
- Account-Based Marketing: A Powerful Strategy Based on Data-Driven Insights (2024)
- The Importance of Rigorous Imagination for Your Business Success (2024)
- 5 Measurement Categories to Gauge the Value of In-Person B2B Events (2024)
- Power of the Pivot: Soaring to New Heights of Growth Amidst Change (2024)
- 3 Alternative Growth Strategies that Avoid the Pitfalls of Brute Force (2024)
- Risk Management in the Era of Data Storytelling (2024)
- Organizational Structure and Value Proposition: A Crucial Alignment (2024)
- Skyrocket Your Success: Elevate Growth with Customer-Centric Iteration (2024)
- Advantageous Excellence: A Transformative Journey for BODs and the C-Suite (2024)
- Growth Strategy: Perils and Considerations for Shiny New Object Syndrome (2024)
- How Private Company Boards Can Unlock the Power of AI for Strategic Planning (2024)
- Spotlight on Measurement: The Steering Wheel for Leadership and the BOD (2024)
- Innovation: Your Critical Component for Long-Term Growth and Success (2023)
- 6 Ways Adding Independent BOD Members Leads to Better Performance (2023)
- 5 Ways Adding Customer-Centricity Expertise to Your BOD Optimizes Growth (2023)
- 6 Tips for Better Budget Negotiations with CFOs (2023)
- Successful B2B Leaders Think Strategically. How Do They Do It? (2023)
- Is Your Customer-Centricity Culture Lacking? How to Spot the Warning Signs (2023)
- How Leaders Can Break Free from Day-to-Day Trench Warfare (2023)
- Bottom Line Benefits of Adding a Marketing Expert to Your Board (2023)
- Beat the Odds: How to Remain Economically Viable 10 Years from Now (2023)
- The Bottom-Line Benefits of Developing a High-Performance Culture (2023)
Articles Featuring Laura
- The Strategist Turning Customer Insight into Enterprise Value (2026)
- #78 – Random Acts (2026)
- Corporate Legacy as a Strategic Asset for Sustainable Business Growth (2026)
- How Entrepreneurs Are Redefining Success and Freedom Today. Laura Patterson: Replacing Random Acts with Strategic Clarity (2025)
- Hidden Gems: Local Businesses and Creative You Should Know. Meet Laura Patterson. (2025)
- Professional Communities of Influence are a Winning B2B Growth Strategy – The WOMEN OF POWER Issue of Influence-Magazine (2025)
- From Insight to Impact: Laura Patterson’s Approach to Helping Businesses Grow by Focusing on Customers – Women’s Journal (2025)
- The Voice of Governance: Shaping Corporate Boards (pg 204) – Latino Leaders Magazine (2025)
- A Tale of Two Human Needs – Meet Laura (2025)
- Unleashing Customer-Centric Growth: Wisdom Shared by Laura Patterson – Training Unleashed Network (2024)
- 5 Minute Advice for Authors – Twin Flames Studios (2024)
- 5QQ to Laura Patterson: Quick Business Insights from Industry Leaders – 5QQ 5 Five Quick Questions (2024)
- Guest Appearance on The Backstory on Marketing – ProRelevant (2022)
- Laura Patterson Guest Appearance – Born To Talk Radio Show with Marsha Wietecha (2022)
- Designing Your Customer Engagement Strategy – Dr. Art Weinstein (2022)
- CXBuzz interviews Laura Patterson from VisionEdge Marketing on Customer Experience (2021)
- Patterson featured in Trade Press Services Upstream and Downstream Marketing (2021)
- How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition – Business 2 Community (2021)
- Patterson Interview with OWOX on the State of Marketing Analytics (2019)
- Laura Patterson Tips on Trends – How to avoid falling prey to shiny marketing objects (2019)
In the News and Press Releases
- Press Release: VisionEdge Marketings Celebrates 25 Years of Excellence – PR.com, PRLOG.org, PRFREE.org, PressReleasePoint.com, PRWEB.com
- Patterson named 50 phenomenal brand ambassadors to work with in 2023 – Engati
- Engati names Patterson among 200 most powerful influencers to follow in 2022
- Patterson earns Engati’s Top 30 Marketing Influencers (2021)
- Piktale names VisionEdge Marketing’s Patterson among Top 100 Global Influencers (2021)
- Fast-Track Your Business: Fundamentals of Customer-centricity, inspiration – DemandGen Report (2020)
- Bob Thompson includes Laura Patterson in CX ROI: Making the Case to Improve the Buying Experience (2020)
- Matt Heinz Sales Pipeline Radio: Q&A With Laura Patterson – CustomerThink (2020)
- Press Release: Fast-Track Your Business Hits The Bookshelves – CisionPRWeb, MartechSeries (2020)
- Bob Samuels: Interview with Laura Patterson (2020)
- Laura Patterson Quoted in: The Clear and Complete Guide to ABM Analytics – Engagio (2019)
- Laura Patterson Joins SLMA Radio as a Host – eTradeWire (2018)
- Laura Patterson Quoted in: Benchmarking can boost results – WARC (2018)
- Laura Patterson Quoted in: New Budget Reality: B2B Marketers Look At Alignment Of Strategy And Spend In 2018 – Demand Gen Report (2018)
- Press Release: Patent Issued for Accelance® Methodology (2018)
- VEM’s Patterson Selected as one of The Top Marketing Operations Leaders You Should Know – Engagio (2018)
- Laura Patterson Quoted in: How Marketing Ops Can Deliver Value to the C-Suite – MarTech Today (2017)
- Laura Patterson, MPM Authority and VisionEdge Marketing’s President, Quoted in Forbes “If Analytics Improve ROI, Why Don’t Marketers Make the Commitment?” (2017)
- Laura Patterson Q&A with Allocadia- Why Every Marketer Should Celebrate MPM Excellence: Q&A with an Industry Pioneer (2017)
- The 10 most fascinating people in B2B marketing in 2016
- Interview with Scott Brinker. How Marketers Can Earn Better Grades From The C-Suite (2016)
- spotONinterview: Laura Patterson on Marketing Performance Management (2015)
- VEM’s Patterson among Brand Quarterly’s 50 Marketing Leaders Over 50 – Brand Quarterly (2015)
- VEM’s Patterson selected among Top 20 Women in Sales Lead Management (2014)
- Press Release: VisionEdge Marketing CEO Releases Third Book (2008)
- VEM Co-founder to Present at PROMO Live (2006)
Media Inquiries
pr@visionedgemarketing.com
