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Insights on Customer-Centric Growth, Strategic Clarity & Business Performance
Laura Patterson is a sought-after speaker, author, executive advisor, and board member whose work sits at the intersection of customer value, strategic alignment, growth, and measurable performance.
For more than three decades, Laura has helped leaders navigate a challenge that has become increasingly difficult: knowing what matters when everything seems important.
Her perspective has been featured in industry publications, executive forums, podcasts, interviews, and business media covering customer-centric growth, Marketing Performance Management, strategic clarity, boards and governance, AI, measurement, and the future of B2B growth.
For media inquiries: pr@visionedgemarketing.com
Featured In and Connected To
Featured Media and Conversations
What Laura Talks About
Laura is available for interviews, podcasts, expert commentary, and executive conversations on topics including:
Strategic Clarity & Growth: How leaders can cut through competing priorities, identify what matters most, and turn strategic intent into measurable growth.
Customer-Centric Growth: Why customer value is the foundation of enterprise value—and how organizations can translate customer insight into business decisions.
Random Acts & Organizational Capacity: How disconnected initiatives, reactive decisions, and shifting priorities consume time, money, and energy—and what leaders can do about it.
Marketing Performance Management: How to move beyond activity metrics and connect marketing performance to business outcomes, customer value, and executive decision-making.
Boards, Governance & Growth: What boards and C-suite leaders should be asking about customer value, strategic alignment, performance, and growth.
AI, Data & Decision-Making: How leaders can combine human judgment, customer insight, data, and AI without allowing technology to become another Random Act.
Articles by Laura
Laura writes about the decisions, disciplines, and leadership practices that help organizations turn customer insight into measurable business value.
- Win the Board’s Confidence in Your Growth Strategy (2026)
- Stalled Growth May Be Due to Misalignment, Not Strategy (2026)
- How to Tie Customer Value Metrics to Boardroom KPIs (2026)
- From Misalignment to Momentum: Unlock M&A Value (2026)
- Don’t Let The Risk of Inaction Blunt Your Competitive Edge (2026)
- Boards and C-Suite: Focus on Customer to Boost EBITDA (2026)
- Align Strategy and Execution to Gain Measurable Growth (2025)
- Why Wisdom — and the Right Questions — Matter for Growth (2025)
- Strategic Clarity: The Key to Faster, More Profitable Growth (2025)
- Focus on Positioning, Messaging to Avoid Common M&A Woes (2025)
- Accelerated Intelligence: A Powerful Combination of Human Ingenuity and AI (2025)
- Brand Equity, Innovation Insanely Drive Differentiation, Growth, and Customer Loyalty (2025)
- With Respect to Dashboard Design, Think Human-Centric (2025)
- Use Predictive Analytics to Secure Powerful Data-Driven Insights (2025)
- Does Your Strategy Map Connect Marketing and Business Results? (2025)
- From Incremental Performance to an Accelerated Growth Mindset (2025)
- What Happens When Tactics Precede Strategy? Cart Before the Horse (2025)
- Account-Based Marketing: A Powerful Strategy Based on Data-Driven Insights (2024)
- The Importance of Rigorous Imagination for Your Business Success (2024)
- 5 Measurement Categories to Gauge the Value of In-Person B2B Events (2024)
- Power of the Pivot: Soaring to New Heights of Growth Amidst Change (2024)
- 3 Alternative Growth Strategies that Avoid the Pitfalls of Brute Force (2024)
- Risk Management in the Era of Data Storytelling (2024)
- Organizational Structure and Value Proposition: A Crucial Alignment (2024)
- Skyrocket Your Success: Elevate Growth with Customer-Centric Iteration (2024)
- Advantageous Excellence: A Transformative Journey for BODs and the C-Suite (2024)
- Growth Strategy: Perils and Considerations for Shiny New Object Syndrome (2024)
- How Private Company Boards Can Unlock the Power of AI for Strategic Planning (2024)
- Spotlight on Measurement: The Steering Wheel for Leadership and the BOD (2024)
- Innovation: Your Critical Component for Long-Term Growth and Success (2023)
- 6 Ways Adding Independent BOD Members Leads to Better Performance (2023)
- 5 Ways Adding Customer-Centricity Expertise to Your BOD Optimizes Growth (2023)
- 6 Tips for Better Budget Negotiations with CFOs (2023)
- Successful B2B Leaders Think Strategically. How Do They Do It? (2023)
- Is Your Customer-Centricity Culture Lacking? How to Spot the Warning Signs (2023)
- How Leaders Can Break Free from Day-to-Day Trench Warfare (2023)
- Bottom Line Benefits of Adding a Marketing Expert to Your Board (2023)
- Beat the Odds: How to Remain Economically Viable 10 Years from Now (2023)
- The Bottom-Line Benefits of Developing a High-Performance Culture (2023)
Laura Featured in the Media
Interviews, podcasts, profiles, and conversations featuring Laura on customer-centric growth, leadership, strategy, performance, governance, and business growth.
- Touchpoint Goal Silos: 26 Bad CX Metrics Practices to Stop in 2026 (Part 7 of 9) | CustomerThink (2026)
- Finding Your Purpose: Meet Laura Patterson | Bold Journey (2026)
- Why Most Companies Overrate Their Own Customer Experience | The Sunny Ray Show (2026)
- Meet Laura Patterson | CanvasRebel Magazine (2026)
- Living with Discipline, Faith, and Gratitude: Insights with Laura Patterson The Tilted Halo (2026)
- The Strategist Turning Customer Insight into Enterprise Value (2026)
- Leading With Clarity, Purpose, and Impact Wings of Love Women’s Ministry (2026)
- Laura Patterson: Data that Drives Growth | Ready Set Exec S01E21 (2026)
- Laura Patterson on The Commission Code (2026)
- #78 – Random Acts (2026)
- Corporate Legacy as a Strategic Asset for Sustainable Business Growth (2026)
- Why You’re Being Overlooked at Work And How to Change It | Laura Patterson | From a Woman to a Leader (2025)
- How Entrepreneurs Are Redefining Success and Freedom Today. Laura Patterson: Replacing Random Acts with Strategic Clarity (2025)
- Hidden Gems: Local Businesses and Creative You Should Know. Meet Laura Patterson. (2025)
- Professional Communities of Influence are a Winning B2B Growth Strategy – The WOMEN OF POWER Issue of Influence-Magazine (2025)
- From Insight to Impact: Laura Patterson’s Approach to Helping Businesses Grow by Focusing on Customers – Women’s Journal (2025)
- The Voice of Governance: Shaping Corporate Boards (pg 204) – Latino Leaders Magazine (2025)
- A Tale of Two Human Needs – Meet Laura (2025)
- Unleashing Customer-Centric Growth: Wisdom Shared by Laura Patterson – Training Unleashed Network (2024)
- 5 Minute Advice for Authors – Twin Flames Studios (2024)
- 5QQ to Laura Patterson: Quick Business Insights from Industry Leaders – 5QQ 5 Five Quick Questions (2024)
- Guest Appearance on The Backstory on Marketing – ProRelevant (2022)
- Laura Patterson Guest Appearance – Born To Talk Radio Show with Marsha Wietecha (2022)
- Designing Your Customer Engagement Strategy – Dr. Art Weinstein (2022)
- CXBuzz interviews Laura Patterson from VisionEdge Marketing on Customer Experience (2021)
- Patterson featured in Trade Press Services Upstream and Downstream Marketing (2021)
- How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition – Business 2 Community (2021)
- Patterson Interview with OWOX on the State of Marketing Analytics (2019)
- Laura Patterson Tips on Trends – How to avoid falling prey to shiny marketing objects (2019)
News and Press
Selected news coverage, expert commentary, announcements, and press mentions from Laura’s work in customer-centric growth, Marketing Performance Management, and strategic performance.
- Press Release: VisionEdge Marketing Celebrates 25 Years of Excellence – PR.com, PRLOG.org, PRFREE.org, PressReleasePoint.com, PRWEB.com
- Patterson named 50 phenomenal brand ambassadors to work with in 2023 – Engati
- Engati names Patterson among 200 most powerful influencers to follow in 2022
- Patterson earns Engati’s Top 30 Marketing Influencers (2021)
- Piktale names VisionEdge Marketing’s Patterson among Top 100 Global Influencers (2021)
- Fast-Track Your Business: Fundamentals of Customer-centricity, inspiration – DemandGen Report (2020)
- Bob Thompson includes Laura Patterson in CX ROI: Making the Case to Improve the Buying Experience (2020)
- Matt Heinz Sales Pipeline Radio: Q&A With Laura Patterson – CustomerThink (2020)
- Press Release: Fast-Track Your Business Hits The Bookshelves – CisionPRWeb, MartechSeries (2020)
- Bob Samuels: Interview with Laura Patterson (2020)
- Laura Patterson Quoted in: The Clear and Complete Guide to ABM Analytics – Engagio (2019)
- Laura Patterson Joins SLMA Radio as a Host – eTradeWire (2018)
- Laura Patterson Quoted in: Benchmarking can boost results – WARC (2018)
- Laura Patterson Quoted in: New Budget Reality: B2B Marketers Look At Alignment Of Strategy And Spend In 2018 – Demand Gen Report (2018)
- Press Release: Patent Issued for Accelance® Methodology (2018)
- VEM’s Patterson Selected as one of The Top Marketing Operations Leaders You Should Know – Engagio (2018)
- Laura Patterson Quoted in: How Marketing Ops Can Deliver Value to the C-Suite – MarTech Today (2017)
- Laura Patterson, MPM, Authority and VisionEdge Marketing’s President, Quoted in Forbes “If Analytics Improve ROI, Why Don’t Marketers Make the Commitment?” (2017)
- Laura Patterson Q&A with Allocadia- Why Every Marketer Should Celebrate MPM Excellence: Q&A with an Industry Pioneer (2017)
- The 10 most fascinating people in B2B marketing in 2016
- Interview with Scott Brinker. How Marketers Can Earn Better Grades From The C-Suite (2016)
- spotONinterview: Laura Patterson on Marketing Performance Management (2015)
- VEM’s Patterson among Brand Quarterly’s 50 Marketing Leaders Over 50 – Brand Quarterly (2015)
- VEM’s Patterson selected among Top 20 Women in Sales Lead Management (2014)
- Press Release: VisionEdge Marketing CEO Releases Third Book (2008)
- VEM Co-founder to Present at PROMO Live (2006)
Media Inquiries
Looking for an expert voice on customer-centric growth, strategic clarity, performance, governance, or B2B growth?
Laura is available for:
- Podcast and broadcast interviews
- Expert commentary
- Industry publications
- Executive panels
- Conference conversations
- Thought leadership contributions
For media inquiries: pr@visionedgemarketing.com
Bring Laura Into the Conversation
Laura brings three decades of experience, a practical point of view, and a relentless focus on what creates customer and business value.
