Join the Conversation with Laura Patterson

Where Strategy Meets the Mic

Topics Your Community Might Find Helpful

Laura is frequently invited to discuss:
• Customer-centric growth strategy
• Eliminating random acts in business
• Aligning strategy and execution
• Marketing performance management (MPM)
• The P4 Framework: Perspective, Performance, Precision, Purpose
• Turning metrics into meaningful business outcomes

These conversations go beyond theory. They focus on practical frameworks leaders can implement immediately.

Popular Past Conversations:

aura Patterson & Dean Guida with AI & Data Driven Leadership

Laura Patterson joins Dean Guida to discuss how leaders can use AI and data to fuel customer-centric growth while preserving the human connection that builds trust and loyalty. Drawing on decades of experience, Laura shares practical insight on turning strategy into measurable outcomes without losing sight of the customer.

Your Marketing Strategy is Broken

In this episode, Laura Patterson shares what it truly takes to build a high‑performing, customer‑centric growth strategy using data, insight, and performance management to eliminate random acts of marketing. It’s a practical conversation on how disciplined, customer‑focused decision‑making drives sustainable, measurable growth.

KRTCL HIT | Importance of Customer Centricity In Business with Behtash Moojedi

Laura Patterson joins Behtash Moojedi to unpack what customer‑centricity really means in a data‑driven world, sharing how insight, accountability, and alignment fuel measurable growth. Drawing on her experience at VisionEdge Marketing, Laura explains why understanding customer value, not vanity metrics, is the foundation of sustainable success.

Metrics That Matter: 26 Years of Marketing Wisdom with Laura Patterson

In this episode, Laura Patterson shares what it truly takes to build a high‑performing, customer‑centric growth strategy using data, insight, and performance management to eliminate random acts of marketing. It’s a practical conversation on how disciplined, customer‑focused decision‑making drives sustainable, measurable growth.

Over 50 examples for your viewing pleasure at Guest Apperence Playlist on YouTube.

What Podcast Hosts Are Saying

“Having Laura on our podcast was an excellent addition to our content. She has a talent for weaving storytelling with data-driven insights, which I’m sure resonated with our audience. Laura’s energy, experience and presence made her a repeatable guest. I’d recommend her as a guest to anyone looking for a compelling and knowledgeable speaker that audiences will surely connect with.”

Sky Cassidy

CEO, MountainTop Data and Host of “The If You Market”

“Laura’s appearance on Nimble CRM exceeded expectations. She brought fresh perspectives on customer-centric growth strategies and shared actionable advice that resonated with both new and experienced professionals in the industry. Her ability to articulate complex topics with clarity and enthusiasm is unmatched.”

Jon Ferrara

CEO, Nimble Inc.

“Laura is one of the most dynamic and prepared guests I’ve ever had on the podcast. She brings her multi-faceted industry experience to each episode I’ve had her on.  The stories she shares with the audience are relatable, real-world examples. This approach makes our conversation flow effortlessly, and the feedback from listeners is extremely positive. ”

Susan Finch

Rooted In Revenue

“Laura is highly knowledgeable in customer-centricity. An excellent guest!”

Barry Labov

The Difference Talks

“I had an insightful conversation with Laura about what it truly means to be a customer-centric organization—what it entails and how it impacts every part of the business ecosystem. We explored how she and her team help companies embed this philosophy into their culture and integrate the right mechanisms into operations to drive lasting success. I highly recommend her as a guest!”

Frederick Dudek

Superfans

“Laura brought clarity and depth to the conversation, showing exactly how leaders can align strategy, data, and customer focus to drive measurable growth. Her Circle of Traction framework and practical approach to eliminating “random acts of marketing” make her a standout guest for any business-focused show.”

Harley Green

Scale Smart. Grow Fast.

“Laura was an amazing guest — warm, articulate, and full of valuable insights. She brought a thoughtful perspective to the conversation and made it easy to dive deep into marketing. Thanks Laura!” 

Ellie McIntyre

Conversion Zoo

“Laura is a wonderful guest, she shared so much wisdom for women in corporate, a lot of tips and insights from her successful career.”

Limor Bergman Gross

From a Woman to a Leader

“Laura brought a wealth of insight that was both strategic and deeply practical. Her ability to break down complex growth strategies into actionable steps is unmatched. What truly stood out was Laura’s no-nonsense, results-driven approach. She doesn’t just talk theory—she brings real-world examples, practical wisdom, and a refreshing level of candor that our listeners deeply appreciated.”

Joy Rowland

Joyful Money

“Laura is an inspiring guest whose openness about her creative path reminded us that purpose evolves through practice and persistence.”

Wisdom

My Podcast Story

“What a great discussion with Laura! She has great energy, and she brings so much wisdom on the concept of customer centricity to the discussion.”

Behtash Moojedi

The KRTCL HIT! Online Marketing Podcast

“Laura is an amazing well-spoken guest who gave some incredible advice and insight into customer-centricity, marketing and analytics.”

John Pezoulas

Ready Set Exec: The Podcast

Why Leaders Tune In

Business leaders consistently resonate with Laura’s practical, no-hype approach to:

• Reclaiming wasted capacity
• Building measurable growth engines
• Turning strategy into operational discipline
• Preventing costly misalignment

Bring Laura to Your Community

If you’re a podcast host, event organizer, or business community leader looking for a guest who delivers actionable insight, not platitudes, let’s connect.

Laura Patterson is a trusted voice for leaders who are done with “busy” and ready for measurable progress. As President of VisionEdge Marketing, Laura helps executives and boards turn customer-centric strategy into operational discipline, so growth isn’t accidental, it’s engineered.

On your show, Laura brings a rare mix of strategic rigor and practical application. Expect clear frameworks, sharp definitions, and real-world examples that help listeners eliminate random acts, align teams, and build a performance management dashboard that drives decisions, not just reporting.

Topics can be tailored to your audience.