Marketing Performance Woes? You Might Just Have a Planning Problem

Having spoken to many marketing leaders about some of the current issues they’re trying to resolve, we came up with three of the most common problems: creating the right content, effectively measuring ROI, and segmenting plans to align them to specific goals and strategies.

In this webinar, we’ll discuss how to tackle these pain points by looking first at any deficiencies in the marketing planning process.

What you’ll learn:

• How to solve a content creation problem by implementing a consistent marketing planning hierarchy across your organization
• Ways to improve ROI measurement, such as by connecting your plans to a revenue model and using a waterfall framework
• Tips for fully understanding marketing segmentation and conducting meaningful analysis of your results compared to your plan