Select the Right Metrics to Effectively Make Strategic Decisions

Marketing organizations that want to earn or keep their seat at the corporate leadership table must be able to measure impact, contribution, and value. Persistence in measuring what really matters to the business is characteristic of best-in-class marketers.  Learn how you can select the metrics that enable you to link your work to business results, such as new customer acquisition, share of wallet, customer retention, and market share. Why is this important? Selecting the right metrics is the first link in your marketing excellence chain. When you can prove your value, you enjoy more credibility. And with credibility comes the opportunity to sit at the corporate leadership table and influence the big decisions.

Join Laura Patterson, President of VisionEdge Marketing and pioneer in marketing measurement, for a session on how to prove and improve the value of your marketing.  Learn the steps Best-in-Class marketers employ to select the right metrics.   Join this session to learn:

•               What BIC marketers do better and differently when it comes to performance measurement and management

•               A metrics framework to help you select metrics that enables you to link marketing activity to business results

•               How to use metrics to make more effective strategic and investment decisions