Events

JOIN US on "The Troy Show" for an exciting discussion on the power of performance management and its impact on accountability. Effective performance management plays a crucial role in optimizing operations, driving growth, and achieving your entrepreneurial vision. With her expertise in helping firms accelerate profit through proven growth strategies, Laura will delve deeper into […]

Review the relationship between Best-in-Class (BIC) Marketing organizations when it comes to performance measurement & management. Explore what the BIC Marketing organizations do differently & better to earn high marks from the C-Suite for proving & demonstrating Marketing’s value. Learn how the BIC set measurable goals, and track progress to achieve desired results.

In times of political and economic uncertainty, volatile market dynamics and downward budget pressures the need to demonstrate the value of marketing becomes more acute than ever. In this webinar, our panelists will explore how we prove the impact of marketing on revenue in tough times. This panel will also discuss how best to navigate […]

In times of political and economic uncertainty, volatile market dynamics and downward budget pressures the need to demonstrate the value of marketing becomes more acute than ever. In this webinar, our panelists will explore how we prove the impact of marketing on revenue in tough times. This panel will also discuss how best to navigate […]

Laura is one of the 35+ featured experts in this FREE 2-day virtual event designed to empower business owners and professionals with the latest AI tools and strategies. Join her program on Tuesday, January 28th at NOON central to discuss "What No One Tells You About Making AI Work for You". In this interactive session, […]

If as a business leader you want to learn how to use a practical customer-centric framework to drive sustainable organic growth for your organizations, this session is for you. We’ll walk through a systematic process for putting the customer first and using upstream marketing to navigate the path to growth. This is a fast-paced actionable […]

Gain insight using data-driven Marketing Performance Management (MPM) strategies to accelerate growth, create value, and improve performance for businesses. We will discuss how to use measures and analytics to identify areas for improvement, set measurable goals, and track progress to achieve desired results. Join this session to learn how to: Use data-driven strategies to identify […]

Whether you're an early-stage entrepreneur or in growth stage join this conversation designed to give founders and investors in the room tangible frameworks on: •  How to make disciplined, customer-centric decisions through growth stages. •  Balancing vision with measurable performance. •  Translating market insights into long-term competitive advantage

Come listen to Laura Patterson speak and explore what it really takes to delight customers and turn strong relationships into stronger business outcomes. Together, we’ll uncover where you stand on your customer-centricity journey, how you measure up against your peers, and what true leadership looks like in this space