Events

Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard October 22-25, 2012 in Santa Clara, CA

For years marketers have attempted to grab the elusive marketing measurement and effectiveness brass ring.  And recent research found that the pressure to prove marketing’s value is on the rise. Despite the wealth of campaign and operationally oriented metrics and the enhancements in technology, only one in four marketers earn high marks from their leadership team for their ability […]

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November 14 DemandCon San Francisco, CA   Certain marketing organizations seem to have “cracked the code” of marketing performance.  Not only do they drive incredible value for the companies they’re part of, but they can also quantify their value and impact as well as their financial contribution. They know what efforts and investments are work, […]

Webinar Marketers, today, can truly become measurable value creators with the right tools and techniques that proactively track marketing performance. Join us for an interactive session as three leading experts in marketing performance measurement share best practices and practical actions that can make 2015 a year of achieving new levels of success as a marketer, […]

If you're in the banking industry you're invited  this CFG Webinar; A select few marketers have “cracked the code” when it comes to proving their value and contribution. These marketers avoid the daily fire-drill.  Learn what these top-performing teams do differently from the rest of the pack.  This webinar will cover: Essential characteristics that define marketing organizations […]

The presentation focuses on what Best-in-Class B2B marketers do better and differently to improve and prove the value of marketing. Participants learn the Six Best Practices implemented by the BIC. Learn how Alignment and Accountability serve as the cornerstones of success.

Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about: What is an Analytics […]

You’ve invested in collecting data, built numerous marketing models, established an analytics team, even developed a data governance process, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to the C-Suite. According to the 12th annual Forrester/ITSMA/VEM study less than […]

Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about: · How an Analytics […]