Events

If you're in the banking industry you're invited  this CFG Webinar; A select few marketers have “cracked the code” when it comes to proving their value and contribution. These marketers avoid the daily fire-drill.  Learn what these top-performing teams do differently from the rest of the pack.  This webinar will cover: Essential characteristics that define marketing organizations […]

The presentation focuses on what Best-in-Class B2B marketers do better and differently to improve and prove the value of marketing. Participants learn the Six Best Practices implemented by the BIC. Learn how Alignment and Accountability serve as the cornerstones of success.

You’ve invested in collecting data, built numerous marketing models, established an analytics team, even developed a data governance process, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to the C-Suite. According to the 12th annual Forrester/ITSMA/VEM study less than […]

Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about: What is an Analytics […]

Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about: · How an Analytics […]

  Marketing Performance Study Results out on April 29th 9:00 AM Eastern Daylight Time Marketers certainly feel the pressure, not just to stay busy, but instead to prove performance by measuring the value and contribution of the marketing organization to the business.  The question the C-suite has for marketing is: “what have you done for […]

MarketingProfs B2B Marketing Forum 2015 Marketers work very hard. But, often their efforts go unsung due to a lack of metrics that connect marketing’s contribution to business outcomes and a shortage of data needed to foster strategic decisions. Want to learn how to prove and improve the value of your marketing?  Join Jay Verellen, Marketing […]

2015 Boston eMetrics Summit All marketers are digital marketers but to be effective and valuable you need to make your analytics relevant to your business leaders. Analytics can be the key to becoming a change agent provided you understand the bigger picture In this session, Laura sheds light on what it means to live an […]

Marketing Ops Tech Summit 2015 As the pace of marketing transformation accelerates, marketers are tackling the hardest task of all: seizing the role of value creator.  According to the findings from this year’s 14th Annual Marketing Performance Management (MPM) Study, conducted by VisionEdge Marketing and Demand Metric only 1 in 5 marketers have reached this […]

4A's Strategy Festival 2015 The pressure on marketing to prove its contribution to the business is not abating.  Did you know that about only 1 in 5 marketing organizations can actually answer this question in terms that matter to the C-Suite? And what’s truly scary, is that the rest of the marketers, Sales Enablers and […]