Events

Even if you’ve mapped out your marketing plan for next year, you should attend this webinar. And if you don’t have a plan yet, the timing couldn’t be better. Here’s a quick self-test to see whether this webinar is right for you. When your leadership team receives your marketing plan do they have direct line-of-sight […]

Live Radio Show with Laura Patterson on SLMA Radio Ready, Set, Grow. Episode 7: Greg Stock, Chairman and CEO, Zenoss “When we work with members of the C-Suite, we consistently hear that growth is among their top initiatives and that Marketing needs to step up its game to support this prime directive. Each of the […]

Join us for Laura’s conversation with Jim Obermeyer of Funnel Media Group. Listen in as Jim delves into Laura’s newest book, Fast-Track Your Business, and how customers have used the Circle of Traction framework to grow and achieve success. 

Join us April 2nd, 2020 for the Bill Caskey Podcast, a podcast to help you dramatically improve your business results.

Today with so many technology platforms it seems like creating a Marketing dashboard would be a piece of cake. If that were so, why does the C-Suite continue to be disappointed in how Marketing reports on its value, contribution and impact? John Paul Getty summed up the problem well: “It’s no use sharpening the bit […]

Laura Patterson joins Matt Heinz on the Sales Pipeline Radio Show to discuss the relationship between culture and growth.

Marketing Performance Woes? You Might Just Have a Planning Problem Having spoken to many marketing leaders about some of the current issues they’re trying to resolve, we came up with three of the most common problems: creating the right content, effectively measuring ROI, and segmenting plans to align them to specific goals and strategies. In […]

How you position your company, and the marketing messages you craft to support your value proposition, play a critical role in customer acquisition and retention. A customer-centric message map helps ensure consistent messaging: Across all customer-facing channels and touchpoints throughout the customer journey Across all internal functions/departments, and especially for customer-facing teams Join this presentation […]