Measure What Matters: What Separates Value Creators from the Rest
IABC Southern Region Conference Thursday, October 16, 2014 Austin, TX
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(512) 681-8800
10 events found.
Events
“Making Marketing Analytics More Relevant to the C-Suite”
eMetrics Summit: Boston
“Proven Practices for Mapping and Measuring the Customer Experience”
Information Development World
“Yield Big Payoff with Marketing and Sales Alignment”
MarketingProfs B2B Marketing Forum
Webinar: The Link Between Performance Management and Value Creation
Join us for this 1-hour webinar as Laura Patterson, from VisionEdge Marketing, and Julie Schwarz, of ITSMA, unveil the findings from this year's 13th Annual MPM Survey! You can register by following this link.
Online Marketing Summit
Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard October 22-25, 2012 in Santa Clara, CA
ITSMA Just Add Data: The Path to Better Marketing Results
October 4, 2012 in Basking Ridge, NJ
Webinar: Measure What Matters–Making Marketing Metrics Relevant
For years marketers have attempted to grab the elusive marketing measurement and effectiveness brass ring. And recent research found that the pressure to prove marketing’s value is on the rise. Despite the wealth of campaign and operationally oriented metrics and the enhancements in technology, only one in four marketers earn high marks from their leadership team for their ability […]
Allocadia/VEM Webinar
Details Coming Soon!
Cracking the Code on Better Marketing Performance
November 14 DemandCon San Francisco, CA Certain marketing organizations seem to have “cracked the code” of marketing performance. Not only do they drive incredible value for the companies they’re part of, but they can also quantify their value and impact as well as their financial contribution. They know what efforts and investments are work, […]
Laura Patterson helps executives replace random acts with an intentional, customer-centric approach to achieve faster and smarter growth. Globally recognized in customer-centric strategy, she’s the creator of the Circle of Traction™ and author of Fast-Track Your Business.
Copyright © Laura Patterson. PO Box 342546, Austin, TX 78734