ISBM Members Meeting: Building B-to-B Marketing Connections to the “C-Suite”-Stronger, More Effective Dialoge with the CEO, CFO, CTO
"Marketing Performance Best Practices of the Best in Class Marketers" March 6-7, 2012 in Dallas, TX
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10 events found.
Events
LIMRA Life Insurance Conference: How to Measure Marketing
"The Five A's: What Best-in-Class Marketers Do Differently to Achieve Performance and Measurement" April 23-25, 2012 in Orlando, FL
True Influence Webinar on Accelerating Demand Generation
"Six C's for Aligning Sales and Marketing to Accelerate Revenue". January 12, 2012
SMPS: Southern Regional Conference: Creating A Legacy
"What Best-in-Class Marketers Do Differently To Achieve Performance and Measurement." January 25-27, 2012 in San Antonio, TX
Creating an Analytics Center of Excellence
Analytics are key to making your company agile, and to making better decisions by understanding scenarios and options. An analytics center of excellence provides the company with valuable insights on the market and customers, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. In this session we’ll discuss: […]
Making Marketing Analytics More Relevant to the C-Suite
Innotech Austin. You’ve invested in collecting data, built numerous marketing models, established an analytics team, even developed a data governance process, but one of the biggest challenges for many marketers is how to translate the value of the data and associated insights into something meaningful to the C-Suite. According to the 12th annual Forrester/ITSMA/VEM study […]
The Creation, Care and Feeding of an Analytics Center of Excellence
Analytics are key to making your company agile, and to making better market, customer, and competitive decisions. An analytics center of excellence provides the company with valuable insights, protects privacy and brand reputation, and guides the prioritization and selection of opportunities for greatest growth. Join Laura Patterson in a discussion about: · How an Analytics […]
Not Just Another Pretty Marketing Plan: 5 Proven Steps to Building and Executing High Performance Marketing
Even if you’ve mapped out your marketing plan for next year, you should attend this webinar. And if you don’t have a plan yet, the timing couldn’t be better. Here’s a quick self-test to see whether this webinar is right for you. When your leadership team receives your marketing plan do they have direct line-of-sight […]
With Credibility Comes Influence and Relevance: How You can Employ Performance Management to Earn All Three
MarTech 2016 March 21-22, 2016 San Francisco Those elite marketers (about 1 in 5 marketers) that earn a 90 or greater from the C-Suite for their ability to prove their value, impact and contribution do a number of things better and differently than their peers. Among their attributes is their ability to exercise greater business […]
Laura Patterson helps executives replace random acts with an intentional, customer-centric approach to achieve faster and smarter growth. Globally recognized in customer-centric strategy, she’s the creator of the Circle of Traction™ and author of Fast-Track Your Business.
Copyright © Laura Patterson. PO Box 342546, Austin, TX 78734