Events

Join us for Laura’s conversation with Jim Obermeyer of Funnel Media Group. Listen in as Jim delves into Laura’s newest book, Fast-Track Your Business, and how customers have used the Circle of Traction framework to grow and achieve success. 

Join us April 2nd, 2020 for the Bill Caskey Podcast, a podcast to help you dramatically improve your business results.

Today with so many technology platforms it seems like creating a Marketing dashboard would be a piece of cake. If that were so, why does the C-Suite continue to be disappointed in how Marketing reports on its value, contribution and impact? John Paul Getty summed up the problem well: “It’s no use sharpening the bit […]

Laura Patterson joins Matt Heinz on the Sales Pipeline Radio Show to discuss the relationship between culture and growth.

How you position your company, and the marketing messages you craft to support your value proposition, play a critical role in customer acquisition and retention. A customer-centric message map helps ensure consistent messaging: Across all customer-facing channels and touchpoints throughout the customer journey Across all internal functions/departments, and especially for customer-facing teams Join this presentation […]

Laura Greeno and Laura Patterson live on Chit Chat on the topic of planning for growth

Marketing Performance Woes? You Might Just Have a Planning Problem Having spoken to many marketing leaders about some of the current issues they’re trying to resolve, we came up with three of the most common problems: creating the right content, effectively measuring ROI, and segmenting plans to align them to specific goals and strategies. In […]

In this webinar, CFG brings Laura Patterson from Vision Edge Marketing, into the MPM series to discuss measurement principles and best practices any organization can use.  Today, Marketing leaders have plenty of data at their fingertips.  The challenge is how to use this data to measure and improve performance. Marketing Attribution Models, Marketing Performance Management […]

The results of the Cultivating BIC Marketing - 2021-2022 MPM Benchmark Study are in.  Join the ISBM MEX event where Laura will: 1. Discuss the findings regarding the relationship between organizational culture and leadership styles and Marketing Organizations that are BIC when it comes to performance measurement and management – known as the Value Creators. […]