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  • The Making of a Relevant and Actionable Marketing Dashboard

    Today with so many technology platforms it seems like creating a Marketing dashboard would be a piece of cake. If that were so, why does the C-Suite continue to be disappointed in how Marketing reports on its value, contribution and impact? John Paul Getty summed up the problem well: “It’s no use sharpening the bit […]

  • Why Marketing Leaders Should Fix Their Planning Problem Before Trying to Fix Anything Else

    Marketing Performance Woes? You Might Just Have a Planning Problem Having spoken to many marketing leaders about some of the current issues they’re trying to resolve, we came up with three of the most common problems: creating the right content, effectively measuring ROI, and segmenting plans to align them to specific goals and strategies. In […]

  • Create a Customer-Centric Message Map to Accelerate Customer Acquisition

    How you position your company, and the marketing messages you craft to support your value proposition, play a critical role in customer acquisition and retention. A customer-centric message map helps ensure consistent messaging: Across all customer-facing channels and touchpoints throughout the customer journey Across all internal functions/departments, and especially for customer-facing teams Join this presentation […]

  • Find Out How to Set Up Your Marketing Organization to Excel

    The results of the Cultivating BIC Marketing - 2021-2022 MPM Benchmark Study are in.  Join the ISBM MEX event where Laura will: 1. Discuss the findings regarding the relationship between organizational culture and leadership styles and Marketing Organizations that are BIC when it comes to performance measurement and management – known as the Value Creators. […]

  • Learn How to Create a Dashboard That Shows Marketing’s Value

    In this webinar, CFG brings Laura Patterson from Vision Edge Marketing, into the MPM series to discuss measurement principles and best practices any organization can use.  Today, Marketing leaders have plenty of data at their fingertips.  The challenge is how to use this data to measure and improve performance. Marketing Attribution Models, Marketing Performance Management […]

  • Unlock Your Creative Brilliance: The Ultimate Customer-Centric Value Proposition Challenge!

    Are you ready to revolutionize your approach to developing a customer-centric value proposition that connects so powerfully with your customers that it becomes indelible in their minds? Join us for an electrifying webinar where we challenge you to unleash the full force of your creativity. In the wise words of Simon Sinek, customers don't buy […]