Tweaking Your Game Plan in this Dynamic World of Marketing
Laura Greeno and Laura Patterson live on Chit Chat on the topic of planning for growth
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10 events found.
Events
Why Marketing Leaders Should Fix Their Planning Problem Before Trying to Fix Anything Else
Marketing Performance Woes? You Might Just Have a Planning Problem Having spoken to many marketing leaders about some of the current issues they’re trying to resolve, we came up with three of the most common problems: creating the right content, effectively measuring ROI, and segmenting plans to align them to specific goals and strategies. In […]
Create a Customer-Centric Message Map to Accelerate Customer Acquisition
How you position your company, and the marketing messages you craft to support your value proposition, play a critical role in customer acquisition and retention. A customer-centric message map helps ensure consistent messaging: Across all customer-facing channels and touchpoints throughout the customer journey Across all internal functions/departments, and especially for customer-facing teams Join this presentation […]
Find Out How to Set Up Your Marketing Organization to Excel
The results of the Cultivating BIC Marketing - 2021-2022 MPM Benchmark Study are in. Join the ISBM MEX event where Laura will: 1. Discuss the findings regarding the relationship between organizational culture and leadership styles and Marketing Organizations that are BIC when it comes to performance measurement and management – known as the Value Creators. […]
Learn How to Create a Dashboard That Shows Marketing’s Value
In this webinar, CFG brings Laura Patterson from Vision Edge Marketing, into the MPM series to discuss measurement principles and best practices any organization can use. Today, Marketing leaders have plenty of data at their fingertips. The challenge is how to use this data to measure and improve performance. Marketing Attribution Models, Marketing Performance Management […]
Unlock Your Creative Brilliance: The Ultimate Customer-Centric Value Proposition Challenge!
Are you ready to revolutionize your approach to developing a customer-centric value proposition that connects so powerfully with your customers that it becomes indelible in their minds? Join us for an electrifying webinar where we challenge you to unleash the full force of your creativity. In the wise words of Simon Sinek, customers don't buy […]
ITSMA Annual Marketing Conference
November 5-6th at the Charles Hotel, Cambridge, MA
“Applying Intelligence to Create Content and Accelerate Revenue”
AMSP Annual Conference
Measure What Matters: What Separates Value Creators from the Rest
IABC Southern Region Conference Thursday, October 16, 2014 Austin, TX
Laura Patterson helps executives replace random acts with an intentional, customer-centric approach to achieve faster and smarter growth. Globally recognized in customer-centric strategy, she’s the creator of the Circle of Traction™ and author of Fast-Track Your Business.
Copyright © Laura Patterson. PO Box 342546, Austin, TX 78734