4A’s Webinar
"How to Bring Science to the Art of Marketing"
"How to Bring Science to the Art of Marketing"
"Using Big Data to Support Marketing Performance Management"
"Using Data to Increase the Customer Experience"
"Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan" August 13th at the Frito-Lay Worldwide Headquarters, Dallas, TX
"Performance Measurement and Management: An Essential Ingredient for Communicating Marketing's Value and Impact" May 29 and 30 in Napa, CA
"Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard" February 20-22, 2013 in Portland, OR
"Measuring Beyond the Lead to Drive Revenue" Febuary 6-10, 2012 in San Diego, CA
"Balancing Science and Art: The Role of Measurement and Accountability in Program Planning" April 25th in Berlin, CT
AMA Madison Chapter Meeting
How to Prove and Improve the Value of Marketing