2013 IFMA Marketing and Sales Leaders Forum
"Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan" August 13th at the Frito-Lay Worldwide Headquarters, Dallas, TX
"Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan" August 13th at the Frito-Lay Worldwide Headquarters, Dallas, TX
"Performance Measurement and Management: An Essential Ingredient for Communicating Marketing's Value and Impact" May 29 and 30 in Napa, CA
"Balancing Science and Art: The Role of Measurement and Accountability in Program Planning" April 25th in Berlin, CT
"Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard" February 20-22, 2013 in Portland, OR
"Measuring Beyond the Lead to Drive Revenue" Febuary 6-10, 2012 in San Diego, CA
AMA Madison Chapter Meeting
How to Prove and Improve the Value of Marketing
Mastering the Six Priciples of Marketing Accountability
December 6, 2012 in Austin, TX "Business-to-Business Marketing Best Practices"
September 20, 2012 in Santa Clara, CA