ITSMA Marketing Leadership Forum
"Performance Measurement and Management: An Essential Ingredient for Communicating Marketing's Value and Impact" May 29 and 30 in Napa, CA
"Performance Measurement and Management: An Essential Ingredient for Communicating Marketing's Value and Impact" May 29 and 30 in Napa, CA
"Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard" February 20-22, 2013 in Portland, OR
"Measuring Beyond the Lead to Drive Revenue" Febuary 6-10, 2012 in San Diego, CA
"Balancing Science and Art: The Role of Measurement and Accountability in Program Planning" April 25th in Berlin, CT
AMA Madison Chapter Meeting
December 6, 2012 in Austin, TX "Business-to-Business Marketing Best Practices"
How to Prove and Improve the Value of Marketing
Mastering the Six Priciples of Marketing Accountability
September 20, 2012 in Santa Clara, CA
October 14-17, 2012 in Scottsdale, AZ "Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard"