SMPS Pacific Regional Conference
"Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard" February 20-22, 2013 in Portland, OR
"Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard" February 20-22, 2013 in Portland, OR
"Measuring Beyond the Lead to Drive Revenue" Febuary 6-10, 2012 in San Diego, CA
"Balancing Science and Art: The Role of Measurement and Accountability in Program Planning" April 25th in Berlin, CT
AMA Madison Chapter Meeting
Mastering the Six Priciples of Marketing Accountability
December 6, 2012 in Austin, TX "Business-to-Business Marketing Best Practices"
How to Prove and Improve the Value of Marketing
September 20, 2012 in Santa Clara, CA
October 14-17, 2012 in Scottsdale, AZ "Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard"
October 1-2, 2012 in Boston, MA "Personas-Marketing Tools to Accelerate Sales"