Online Marketing Summit
"Measuring Beyond the Lead to Drive Revenue" Febuary 6-10, 2012 in San Diego, CA
"Measuring Beyond the Lead to Drive Revenue" Febuary 6-10, 2012 in San Diego, CA
"Balancing Science and Art: The Role of Measurement and Accountability in Program Planning" April 25th in Berlin, CT
AMA Madison Chapter Meeting
December 6, 2012 in Austin, TX "Business-to-Business Marketing Best Practices"
How to Prove and Improve the Value of Marketing
Mastering the Six Priciples of Marketing Accountability
September 20, 2012 in Santa Clara, CA
October 14-17, 2012 in Scottsdale, AZ "Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard"
October 1-2, 2012 in Boston, MA "Personas-Marketing Tools to Accelerate Sales"
"The Five A's: What Best-In-Class Marketers Do Differently to Achieve Performance and Measurement" August 7-9 2012 in Washington, D.C.