“No Excuses: 6 Best Practices Connecting Marketing to Business Results”
AMA Madison Chapter Meeting
AMA Madison Chapter Meeting
December 6, 2012 in Austin, TX "Business-to-Business Marketing Best Practices"
How to Prove and Improve the Value of Marketing
Mastering the Six Priciples of Marketing Accountability
September 20, 2012 in Santa Clara, CA
October 14-17, 2012 in Scottsdale, AZ "Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard"
October 1-2, 2012 in Boston, MA "Personas-Marketing Tools to Accelerate Sales"
"The Five A's: What Best-In-Class Marketers Do Differently to Achieve Performance and Measurement" August 7-9 2012 in Washington, D.C.
September 5, 2012 in Dallas, TX "Are they Hot or Not: Guidelines for Scoring Pipeline Opportunities"
September 13, 2012 12 pm CDT "How Best-in-Class Marketers are Improving Revenue Performance"