“No Excuses: 6 Best Practices Connecting Marketing to Business Results”
AMA Madison Chapter Meeting
AMA Madison Chapter Meeting
How to Prove and Improve the Value of Marketing
Mastering the Six Priciples of Marketing Accountability
December 6, 2012 in Austin, TX "Business-to-Business Marketing Best Practices"
September 20, 2012 in Santa Clara, CA
October 14-17, 2012 in Scottsdale, AZ "Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard"
October 1-2, 2012 in Boston, MA "Personas-Marketing Tools to Accelerate Sales"
September 5, 2012 in Dallas, TX "Are they Hot or Not: Guidelines for Scoring Pipeline Opportunities"
September 13, 2012 12 pm CDT "How Best-in-Class Marketers are Improving Revenue Performance"
"The Five A's: What Best-In-Class Marketers Do Differently to Achieve Performance and Measurement" August 7-9 2012 in Washington, D.C.