“Embracing Marketing Accountability Across the Customer Buying Journey”
BioAustin Seminar: Marketing Challenges in the Life Sciences January 15 at Austin Chamber of Commerce, Austin, TX
BioAustin Seminar: Marketing Challenges in the Life Sciences January 15 at Austin Chamber of Commerce, Austin, TX
B2B Marketing Forum March 13th at DeFabrique--Utrecht, Netherlands
BMA Colorado Chapter Meeting December 5th
"B2B Marketing Measurement: How to Graduate from Reporting Outputs to Predicting Outcomes" December 3rd at 10am CST
National Instruments MIX Conference January 16th at National Instruments Corporation, Austin, TX
"Crafting a Marketing Plan: How Marketing & Finance Can Team Up for Greater Results" November 7th at 12:30pm CST
"How to Bring Science to the Art of Marketing"
"Using Data & Analytics to Improve Marketing Performance" October 1st at 1pm CST
"Using Big Data to Support Marketing Performance Management"
"Using Data to Increase the Customer Experience"