VEM, ITSMA, & Forrester Webinar
"B2B Marketing Measurement: How to Graduate from Reporting Outputs to Predicting Outcomes" December 3rd at 10am CST
"B2B Marketing Measurement: How to Graduate from Reporting Outputs to Predicting Outcomes" December 3rd at 10am CST
National Instruments MIX Conference January 16th at National Instruments Corporation, Austin, TX
"Crafting a Marketing Plan: How Marketing & Finance Can Team Up for Greater Results" November 7th at 12:30pm CST
"Using Data & Analytics to Improve Marketing Performance" October 1st at 1pm CST
"How to Bring Science to the Art of Marketing"
"Using Big Data to Support Marketing Performance Management"
"Using Data to Increase the Customer Experience"
"Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan" August 13th at the Frito-Lay Worldwide Headquarters, Dallas, TX
"Performance Measurement and Management: An Essential Ingredient for Communicating Marketing's Value and Impact" May 29 and 30 in Napa, CA
"Gaining Insight into Marketing's Contribution: The Value of a Marketing Dashboard" February 20-22, 2013 in Portland, OR