“Six Best Practices of Best-in-Class for Creating a Performance-Driven Marketing Organization”
National Instruments MIX Conference January 16th at National Instruments Corporation, Austin, TX
National Instruments MIX Conference January 16th at National Instruments Corporation, Austin, TX
BMA Colorado Chapter Meeting December 5th
"Crafting a Marketing Plan: How Marketing & Finance Can Team Up for Greater Results" November 7th at 12:30pm CST
"How to Bring Science to the Art of Marketing"
"Using Data & Analytics to Improve Marketing Performance" October 1st at 1pm CST
"Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan" August 13th at the Frito-Lay Worldwide Headquarters, Dallas, TX
"Using Big Data to Support Marketing Performance Management"
"Using Data to Increase the Customer Experience"
"Performance Measurement and Management: An Essential Ingredient for Communicating Marketing's Value and Impact" May 29 and 30 in Napa, CA
"Measuring Beyond the Lead to Drive Revenue" Febuary 6-10, 2012 in San Diego, CA