“The Six C’s of Customer Centric marketing & Sales Pipeline–No Fish Story”
BMA Colorado Chapter Meeting December 5th
BMA Colorado Chapter Meeting December 5th
"Crafting a Marketing Plan: How Marketing & Finance Can Team Up for Greater Results" November 7th at 12:30pm CST
"How to Bring Science to the Art of Marketing"
"Using Data & Analytics to Improve Marketing Performance" October 1st at 1pm CST
"Leveraging Customer-Centricity and Metrics to Create an Outcome-Based Marketing Plan" August 13th at the Frito-Lay Worldwide Headquarters, Dallas, TX
"Using Big Data to Support Marketing Performance Management"
"Using Data to Increase the Customer Experience"
"Performance Measurement and Management: An Essential Ingredient for Communicating Marketing's Value and Impact" May 29 and 30 in Napa, CA
"Measuring Beyond the Lead to Drive Revenue" Febuary 6-10, 2012 in San Diego, CA
"Balancing Science and Art: The Role of Measurement and Accountability in Program Planning" April 25th in Berlin, CT